Experience

Swim Drink Fish Canada
• Canada
• Civic and Social Organizations
• 1 - 100 Employee
• National Manager, Fundraising

  • Oct 2022 - Present


JDRF/FRDJ Canada

• Canada
• Research Services
• 1 - 100 Employee

• National Director, Annual Giving and Events

  • Sep 2021 - Jul 2022

  • Managing a direct team of 5 Managers, 2 Coordinators plus indirect reports • Leading 5 inter-departmental project teams and project charters to ensure efficient operation of the project and using a continuous improvement approach (10 – 20 people) • Exceeded 2021 Year-End Annual Giving Budget by 36% • Developed and executed the annual fundraising strategies for Signature and Community fundraising programs that include key performance indicators, standards, best practices and appropriate budgets (Revenue $8M +, Expenses $800k +) • Supporting the revitalization plan of prospects and participants inputting and tracking into the organization CRM (Clearview) • Leading in partnership with the Corporate Partnership Team, development of national corporate key accounts and new business strategies to maximize engagement including top tier partners $500k+ and key local and regional partnerships • Leading the implementation of a nationwide community (volunteer-led model) event strategy, with over 45 events scheduled in year 1 • Developing and leading national volunteer event cabinets



Air Cadet League of Canada, Ontario Provincial Committee

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Director, Fundraising and Development

  • Apr 2021 - Sep 2021

  • Oversight of all provincial fundraising revenue streams (Games of Chance, Annual Giving, Mass Market) • Worked with 120 local volunteer support committees to ensure local and provincial budgets were met. • Worked in collaboration with strategic partners (Canadian Armed Forces, Army League, Navy League) focused on internal operations and aligned fundraising efforts• Lead strategic fundraising working group with partners on fundraising alignment• Project lead for database integration• Supported Organization-wide – mission refresh• National Committee – Communications lead• Supported Organizational ESG

• Manager, Fundraising and Communications

  • Nov 2020 - Apr 2021

  • •Developed and executed provincial fundraising initiatives (Games of Chance ($300,000+), Mass Market, Local-level support)• Developed and executed provincial communications • Internal Communications (Newsletters, Segmented communications, Leadership reports)• External Communications (Social Media, E-mail marketing)• Implemented a provincial database for donors and supporters. (8,000 +)• Lead organization donor and supporter analytics• Stakeholder engagement – Local Volunteers > Senior Board Members



Canadian Cancer Society

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Senior Manager - National, Signature (Relay For Life) and Special Events

  • Aug 2016 - Oct 2020

  ● Led strategic operation of Canada’s largest multi-day fundraising program-Relay For Life● Managed 50+ senior stakeholder relationships● Generated over $50 million nationwide● Led the innovation and strategic operations team● Developed and managed multi-channel campaign and project charters● Increased engagement in priority areas by 23% (rural, suburban and urban areas) ● Led a multidisciplinary team of 20 indirect staff● Produced and actioned 3 strategic annual surveys focusing on retention, engagement and increasing revenue● Identified and supported major gift and mid-level giving opportunities - $250 - $3 million● Solicited and managed 25+ corporate partnerships $10,000 - $200,000● Developed multi-level sponsorship/partnership opportunities generating over $1million ● Developed multi-level stewardship plan to engage external and internal audiences● Developed in collaboration with marketing teams, a robust multi-phase nationwide activation, and partnership campaign to increase conversions by 23%● Piloted cross campaign engagement seeing the first-year increase in monthly donors by 12% from the targeted group● Managed expense and revenue budgets exceeding $1 million● Direct oversight of 200+ events, volunteer committees and 100,000+ supporters● Senior member of corporate and community engagement task force● Led the strategic communications and rebrand of 2 signature programs● Supported the development of a revised onboarding program for supporters and staff

• Provincial Manager, Relay For Life and Special Events

  • Oct 2015 - Aug 2016

  ● Coached and guided a team of 4 staff to meet revenue targets and personal objectives● Led prospect development plans● Direct revenue responsibilities of over $1 Million for Toronto and indirect responsibilities of $7.4 Million provincially● Led local corporate engagement strategies● Actively engaged in the development of the Canadian Cancer Society's single largest revenue stream (Relay For Life) ○ Concept development ○ Promotional strategies ○ Constituent engagement ○ Event preparation and execution● Managed a diverse portfolio including Peer to Peer fundraising events (Relay For Life, Daffodil, corporate and gala)

• Youth Program Specialist, Relay For Life

  • Apr 2011 - Jan 2016

  Focus on engaging Youth in High School and Post-Secondary schools, to host, plan and execute the Canadian Cancer Society’s Signature Event - Relay For Life*Key Account manager with over 75 active accounts, focused in the education sector * Personal revenue goals of $750,000 + Annually* Team revenue goals of $3,000,000 + Annually• Generated over $4,000,000 in revenue through recruitment and stewardship since 2010• Revenue growth in South Central Region, over 100% since 2010• Recruited and Maintained over 70 + relationships with schools • Worked with Ontario based school boards - All levels of engagement, Student, Teacher, Administration and Board representatives• Collected and analyzed data to identify trends and revenue opportunities for the program using CONVIO, Raisers Edge and Excel• Public Speaking on student leadership and team building* Plan and executed 10+ training conferences to increase fundraising. Over 1200 attendees• Provided ongoing - event planning, participant recruitment, skills training and customer service support• Set and achieved aggressive fundraising targets • Assisted in preliminary and ongoing plans for National program expansion • Collaborated with community offices and other staff to create a unified approach to engaging schools and youth in communities• Manage and monitored budgets for various projects up to $90,000• Managed temporary staff• Assisted in development of provincial and national marketing and website development

• Youth Program Coordinator - Relay For Life

  • Jun 2010 - Apr 2011

  Relationship Manager cover Toronto, Peel, Simcoe, Kawartha Lakes, Peterborough, Durham, Hastings, Prince Edward CountyFocus on School partnerships.



ClubLink Corporation

• Restaurant Manager

  • Oct 2009 - May 2010

  Managed a 250 seat restaurant at Glencairn Golf Club - Black Friar Pub • Managed and motivated 25 + staff, to service and engage customers and meet aggressive sales targets • Worked collaboratively with other departments to increase sales and reduce spending. • Worked with other clubs within ClubLink Corporation to provide support and ideas to increase revenue * Rotating Menu's * 16 Draft Beers Managed a 250 seat restaurant at Glencairn Golf Club - Black Friar Pub • Managed and motivated 25 + staff, to service and engage customers and meet aggressive sales targets • Worked collaboratively with other departments to increase sales and reduce spending. • Worked with other clubs within ClubLink Corporation to provide support and ideas to increase revenue * Rotating Menu's * 16 Draft Beers

• Hospitality Manager

  • 2008 - 2009

  As Hospitality Manager at Glenciarn Golf Club - a Prestige Level course part of the Clublink corporation, I was responsible for managing a staff of 30+ people. Communicating with Golf Tournament coordinators, developing relationships with members and building new business for both the 250 seat restaurant and the 250 person banquet facility.

• Hospitality Supervisor

  • 2007 - 2008

  Supervised and Team lead Banquet Services.Bartender, Server, Large functions.



Loblaw Companies Limited

• Canada
• Retail
• 700 & Above Employee

• Cooking School Assistant

  • 2007 - 2009

  In this position, I was actively assisting the Cooking school coordinator prepare lesson plans for clients and the youth program. Clients consisted of Private cooking classes, open door cooking classes and youth parties and sessions. I would work along side celebrity chefs and lead the youth cooking classes. I was also responsible for presenting (with others) the Presidents Insider Report to the customers of Lobaw superstore Milton. In this position, I was actively assisting the Cooking school coordinator prepare lesson plans for clients and the youth program. Clients consisted of Private cooking classes, open door cooking classes and youth parties and sessions. I would work along side celebrity chefs and lead the youth cooking classes. I was also responsible for presenting (with others) the Presidents Insider Report to the customers of Lobaw superstore Milton.



University of Guelph

• Canada
• Higher Education
• 700 & Above Employee

• Assistant Manager of Guelph Wrestling and International Communications

  • Feb 2005 - Aug 2008

  Athletic Department of Guelph University - Assistant Manager of Wrestling and International Communications Worked with OUA and CIS to coordinate tournaments on and off site for Wrestling as a focus. Coordinated and Developed the Canada Cup of International Wrestling, with over 400 participants from over 20 Countries attending. Developed strategic rooming plans, transportation and food. Developed grant proposals, venue bookings (On Campus and Off) Athletic Department of Guelph University - Assistant Manager of Wrestling and International Communications Worked with OUA and CIS to coordinate tournaments on and off site for Wrestling as a focus. Coordinated and Developed the Canada Cup of International Wrestling, with over 400 participants from over 20 Countries attending. Developed strategic rooming plans, transportation and food. Developed grant proposals, venue bookings (On Campus and Off)