Experience

ZyroFisher

• United Kingdom
• Sporting Goods
• 1 - 100 Employee

• B2C Ecommerce Manager

  • Oct 2020 - Present



Queen's University Belfast

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing MSc Student

  • Sep 2019 - Oct 2020

  Modules and focuses; - Marketing Analytics - utilising SAS Enterprise Miner - Digital Marketing - particular focus on analytics, paid social, SEO & PPC - Consumer Behaviour - assessment included a comprehensive consultancy for Invisible Traffick - International Marketing - with a particular focus on expanding existing businesses into new markets - Finance & Accounting for Managers Modules and focuses; - Marketing Analytics - utilising SAS Enterprise Miner - Digital Marketing - particular focus on analytics, paid social, SEO & PPC - Consumer Behaviour - assessment included a comprehensive consultancy for Invisible Traffick - International Marketing - with a particular focus on expanding existing businesses into new markets - Finance & Accounting for Managers



Polaris Bikewear Limited

• United Kingdom
• Sporting Goods
• 1 - 100 Employee

• Marketing Manager

  • Sep 2017 - Sep 2019

  Key responsibilities:eCommerce strategy and analysisCreation and management of Polaris' first ever loyalty programmeSocial media strategy, implementation and analysisEmail marketing planning and creationAthlete sponsorship liaison and ROI assessmentPress liaison including press releases and paid promotionsGoogle AdWord planning, implementation and reviewEvent promotion and sponsorshipPlanning and oversight of all promotional material commissioned, including photo shoots, direct marketing and event materials etc. Show less

• Content Creator & Marketing Assistant

  • Sep 2016 - Sep 2017

  Content Creator for Polaris Bikewear



The Training Gateway

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Marketing & Communications Assistant

  • Jan 2016 - Sep 2016

  Starting initially as an intern, I worked on a number of marketing projects and a large business development assignment. To date, I have been responsible for the researching of and initial contact with over 250 medium sized businesses. As a result, I have been using mass email software and professional design software such as InDesign to reach out to potential customers. I have also overseen a review of the company’s social media strategy using Analytics tools and produced a number of blog posts on business development and training in line with The Training Gateway’s long-term social media strategy. A sample of my blogs have been published here: http://www.thetraininggateway.com/blog Show less



Monument Coffee Co.

• Sheffield, United Kingdom

• Marketing Assistant

  • Jul 2015 - Jan 2016

  My role was primarily focused on utilising and enhancing Monument's online presence, focusing on social media to promote the business. As well as this, I also wrote a weekly blog on all things coffee, specifically geared towards promoting our own products. A number of these are still available to view at http://monumentcoffee.co.uk/blogs/news My role was primarily focused on utilising and enhancing Monument's online presence, focusing on social media to promote the business. As well as this, I also wrote a weekly blog on all things coffee, specifically geared towards promoting our own products. A number of these are still available to view at http://monumentcoffee.co.uk/blogs/news