Experience

San Antonio Parks Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications

  • Jun 2021 - Present

  San Antonio, Texas, United States



SATX Music

• Online Audio and Video Media

• Co-Founder & CEO

  • Jun 2011 - Present

  San Antonio, Texas Area - Implemented strategic growth plan to transition from live music calendar to full-service booking, promotion, and event management & consulting company. - Oversee financing, marketing, promotion, and operations regarding published content and live music showcases. - Booked, promoted, produced and/or operated over 1,000 live music events with 30+ small-room venue partners, and clients including SA Current Magazine, SA Parks Foundation, Luminaria Contemporary Arts Festival, Pabst Brewing… Show more - Implemented strategic growth plan to transition from live music calendar to full-service booking, promotion, and event management & consulting company. - Oversee financing, marketing, promotion, and operations regarding published content and live music showcases. - Booked, promoted, produced and/or operated over 1,000 live music events with 30+ small-room venue partners, and clients including SA Current Magazine, SA Parks Foundation, Luminaria Contemporary Arts Festival, Pabst Brewing Company, Red Bull, and Scoremore Shows. - Initiate community and talent outreach efforts to inform and connect the public, artists, promoters, and venues of South Central Texas. Show less



Live Nation

• Marketing Manager

  • Apr 2017 - Dec 2020

  San Antonio, TX - The Aztec Theatre - Oversee marketing strategies for 100+ live events annually including creative brand and show assets. - Managed ad plan approvals and execution including earned media/PR, media buys and promotions (social, digital, radio, print, outdoor), brand and community partnerships including retail integration, and street team. - Responsible for meeting or exceeding key metrics regarding ticket sales, digital asset growth, and advertising budgets. - Grew average ticket sales 33% from March… Show more - Oversee marketing strategies for 100+ live events annually including creative brand and show assets. - Managed ad plan approvals and execution including earned media/PR, media buys and promotions (social, digital, radio, print, outdoor), brand and community partnerships including retail integration, and street team. - Responsible for meeting or exceeding key metrics regarding ticket sales, digital asset growth, and advertising budgets. - Grew average ticket sales 33% from March 2017 to Dec 2019 while staying within ad budgets - March 2017 to Dec 2019 social platform growth: FB: 85%, IG: 253%, TW: 66% - March 2017 to Dec 2019 opt-in email subscription growth: 126% - Awarded 2019 Live Nation Clubs & Theatres Marketing Venue of the Year Show less



Bobsin Boyd Design

• Project Specialist

  • Sep 2016 - Apr 2017

  San Antonio, Texas Area Responsible for project management for holding company focused on pro-audio design and installation, and traditional office solutions. Primarily handled marketing, strategic sales collateral development, and stakeholder communications.



Do210

• United Arab Emirates
• Design Services

• General Manager

  • Nov 2014 - Sep 2016

  San Antonio, Texas - Oversee all aspects of daily operations for local media property including content creation and distribution, marketing/user acquisition, sales and CRM, financial reporting, data management, and best-practice research and implementation. - Specialized in beverage and lifestyle brand activations, promotional events, digital media integration - Increased average monthly sales 30%, developed internship program, grew opt-in email subscription 250% .



Merced Housing Texas

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Resident Services Manager

  • Sep 2013 - Nov 2014

  San Antonio, Texas Area - Coordinated supportive social services at Merced Housing communities: after-school program, community and education events, marketing and resident engagement, stakeholder communications, and newsletter creation and distribution. - Assist with quarterly reporting, best-practice research and implementation, and client management.



Urban Strategies, Inc

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Associate Project Manager

  • Dec 2012 - Jun 2013

  San Antonio, Texas Area - Associate Project Manager, People Component, Wheatley Choice Neighborhood Initiative - Responsible for community outreach and engagement, event coordination, marketing and management, stakeholder communications, and newsletter creation and distribution. - Assist with quarterly reporting, community programming, best-practice research and implementation



Green Spaces Alliance of South Texas

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Community Gardens Program Intern

  • Jun 2010 - Jun 2011

  San Antonio, TX - Aided in workshop and garden development, assisted with resource management, budgets and orders, coordinated volunteer workdays and site visits. - Worked with Adobe InDesign to create standard, production-quality signage for individual community gardens.



Build San Antonio Green

• Intern

  • Jun 2009 - Sep 2009

  San Antonio, Texas - Assisted with office organization, filing, and other administrative duties. - Aided in community outreach at events, as well as with survey development.