Experience

Hong Kong Public Relations Professionals'​ Association

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• General PR Strategy Planner

  • Mar 2023 - Present

  - Developed drafts of posts for the official accounts on social media platforms, copy-writing activities to promote digital marketing strategy for the event: Hong Kong PR Awards (organized by PRPA) - Analyzed media briefing sessions of company results announcement conferences to learn real-time PR practitioners’ roles - Developed drafts of posts for the official accounts on social media platforms, copy-writing activities to promote digital marketing strategy for the event: Hong Kong PR Awards (organized by PRPA) - Analyzed media briefing sessions of company results announcement conferences to learn real-time PR practitioners’ roles



S&B Eye Clinic

• Marketing & PR Strategy Planning

  • Jun 2022 - Aug 2022

  - Engaged in planning and executing 4+ hybrid marketing campaigns, as well as performance monitoring to calibrate the promotional strategy - Conducted market research to track latest trends for creating content, while posting content and driving engagement on blogs and social platforms - Act as a bridge between external advertisement agencies to discuss social media strategies and marketing content including a brand mascot design - Engaged in planning and executing 4+ hybrid marketing campaigns, as well as performance monitoring to calibrate the promotional strategy - Conducted market research to track latest trends for creating content, while posting content and driving engagement on blogs and social platforms - Act as a bridge between external advertisement agencies to discuss social media strategies and marketing content including a brand mascot design



CKA Foreign Language Institution

• English Teacher

  • Oct 2020 - Jun 2021

  - Contribute as English curriculum instructor - Set-up consultations with students' parents - Contribute as English curriculum instructor - Set-up consultations with students' parents



SalesWorks Korea

• South Korea
• Advertising Services
• 1 - 100 Employee

• Sales Pitch Executive

  • May 2020 - Jul 2020

  - Led marketing initiatives, pitched fundraising proposals on behalf of 5+ clients like the World Wildlife Fund (WWF) - Cooperate in a team of 6 to meet the weekly sales targets - Led marketing initiatives, pitched fundraising proposals on behalf of 5+ clients like the World Wildlife Fund (WWF) - Cooperate in a team of 6 to meet the weekly sales targets



Lotte Himart

• PR & Sales Manager

  • Dec 2019 - Jan 2020

  - Managed 20+ daily customer pitching to drive sales for newly launched products; - Conducted customer consultations, introducing and promoting beauty products curated to their needs - Managed 20+ daily customer pitching to drive sales for newly launched products; - Conducted customer consultations, introducing and promoting beauty products curated to their needs