★ Svetoslava Datzova ★
Affiliate Manager at Betplays- Claim this Profile
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English -
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Bulgarian Native or bilingual proficiency
Topline Score
Bio
Experience
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BetPlays
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Bulgaria
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Gambling Facilities and Casinos
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1 - 100 Employee
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Affiliate Manager
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Jul 2022 - Present
• Research for, identify and acquire new partners through various acquisition channels. • Handle and negotiate deals to maximize affiliate performance. • Focus on the following markets - CA/IT/DE/NO/FI/SE/DK/PT/BR • Create and nurture key sports and casino affiliate relationships with both existing and new partners to reflect growth. • Handle day to day communications and provide ongoing support and assistance to affiliates. • Monitor, analyze, and optimize all partners' campaigns to meet ROI targets. • Collaborate with various departments (design, content, CRM, sales, payments) to address affiliate needs and campaigns in effective and timely manner. • Implement affiliate marketing strategies and recommend process improvements to increase revenue targets. • Attend industry events, shows, conferences Show less
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Inbet Online
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Bulgaria
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Gambling Facilities and Casinos
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1 - 100 Employee
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Affiliate Manager
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Jan 2021 - Jul 2022
• Developing and pro-actively managing a portfolio of affiliate partners in gambling industry • Pro-actively acquire, activate and retain new affiliates • Handle business deal tracking, monitoring, closing, and other related activities as needed • Coordinate with various teams to address affiliate needs in accurate and timely manner • Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails • Set marketing and sales goals to achieve revenue growth • Establishing and maintaining strong partner relationships • Maintain open communication with all affiliates on the day-to-day issues • Develop business strategies to improve affiliate program • Stay current with trends in affiliate marketing and identify new opportunities • Create monthly promotions and communications to affiliate marketers • Attend industry events, shows, conferences Show less
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Self-employed
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Sofia, Bulgaria
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Affiliate Manager
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Apr 2020 - Jan 2021
• Developing and pro-actively managing a portfolio of affiliate partners in gambling and financial industry • Pro-actively acquire, activate and retain new affiliates • Handle business deal tracking, monitoring, closing, and other related activities as needed • Coordinate with various teams to address affiliate needs in accurate and timely manner • Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails • Set marketing and sales goals to achieve revenue growth • Establishing and maintaining strong partner relationships • Maintain open communication with all affiliates on the day-to-day issues • Develop business strategies to improve affiliate program • Stay current with trends in affiliate marketing and identify new opportunities • Create monthly promotions and communications to affiliate marketers • Attend industry events, shows, conferences Show less
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ARBI HOLD LTD
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Sofia City, Bulgaria
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Affiliate Manager
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May 2019 - Mar 2020
• Provide excellent customer service to maintain existing affiliates and acquire new affiliates in financial industry • Manage business negotiations with partners • Handle business deal tracking, monitoring, closing, and other related activities as needed • Coordinate with various teams to address affiliate needs in accurate and timely manner • Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails • Set marketing and sales goals to achieve revenue growth • Provide training on affiliate management as needed • Maintain open communication with all affiliates on the day-to-day issues • Develop business strategies to improve affiliate program • Stay current with trends in affiliate marketing and identify new opportunities • Work with management team to execute and close new affiliate deals • Attend industry events, shows, conferences Show less
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SIZE Ltd.
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Bulgaria
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Telecommunications
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1 - 100 Employee
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Affiliate Manager
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Oct 2015 - Apr 2019
• Provide excellent customer service to maintain existing affiliates and acquire new affiliates in financial industry • Manage business negotiations with partners • Handle business deal tracking, monitoring, closing, and other related activities as needed • Coordinate with various teams to address affiliate needs in accurate and timely manner • Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails • Set marketing and sales goals to achieve revenue growth • Provide training on affiliate management as needed • Maintain open communication with all affiliates on the day-to-day issues • Develop business strategies to improve affiliate program • Stay current with trends in affiliate marketing and identify new opportunities • Work with management team to execute and close new affiliate deals • Attend industry events, shows, conferences • Build and present daily/weekly and monthly reports to Upper Management Show less
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Royale Palms Casino
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Sofia, Bulgaria
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Guest Relations Manager
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Feb 2013 - Jul 2015
• Meet and greet players who are playing on the casino floor; handling their requests where needed and appropriate. • Actively listen to and resolve complaints • Coordinate and manage communication between guests and staff and follow up to ensure we resolve customer concerns • Direct, coach and manage guest relations team to ensure all standards and operating procedures are adhered to • Making daily/weekly/monthly reports • Conduct and attend all regular departmental meetings as well as other related meetings • Be familiar and promote all current and upcoming special events, promotions and entertainment, as well as all casino activities • Attend iGaming events and represent the company to conferences Show less
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Education
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New Bulgarian University
Bachelor's degree