andrew kroening
Creative Services Director, CFE at WISCONSIN STATE FAIR- Claim this Profile
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Bio
Credentials
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Certified Fair Executive
The International Association of Fairs and Expos (IAFE)Apr, 2015- Nov, 2024
Experience
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Wisconsin State Fair Park
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United States
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Entertainment Providers
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1 - 100 Employee
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Creative Services Director, CFE
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Jan 2014 - Present
In my current role as Director of Creative Services at Wisconsin State Fair Park, I have orchestrated the development of comprehensive creative assets that have significantly boosted attendance and engagement for the Wisconsin State Fair. I have also transformed the Creative Department into a dynamic team, leading to improved creative capabilities and cost savings. Additionally, I spearheaded the creation of an in-house Sign Shop, reducing printing costs and generating additional revenue.My expertise extends to web design, where I leveraged WordPress to enhance user experiences, drive website traffic, and improve functionality. I have a strong background in data analytics, SEO best practices, and cross-functional collaboration, all of which have contributed to the success of various initiatives Show less
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Graphic Design Manager
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Mar 2010 - Jan 2014
As Graphic Design Manager, managed diverse graphic design projects, oversaw the website's user experience enhancements, and led internal creative development. Collaborated with an external agency for ad placement and supervised interns.
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Graphic Designer
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Sep 2003 - Mar 2010
As Graphic Designer, handled graphic design for print and digital media, improving the website for a better user experience. Collaborated with advertising agencies for successful marketing campaigns and oversaw event photography.
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Freelance Designer
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Jan 2001 - Aug 2003
Successfully translated subject matter into concrete design for newsletters, promotional materials, and sales collateral. Created designs and graphics for marketing and sales presentations. Successfully translated subject matter into concrete design for newsletters, promotional materials, and sales collateral. Created designs and graphics for marketing and sales presentations.
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Design North
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United States
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Advertising Services
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1 - 100 Employee
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Graphic Designer
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1999 - 2000
Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print and package design for key clients under direction of the Art Director. Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print and package design for key clients under direction of the Art Director.
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Education
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1994 - 1999
University of Wisconsin-Stevens Point
BFA, Graphic Design
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