Tyler Y.
Executive Vice President at Allied Materials & Equipment Co., Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
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Bio
Zach Morrison
Tyler & I have worked together for over 3 years building numerous successful SEM/SEO campaigns. Together we developed a search engine marketing strategy built around keyword & ad copy & landing page development, testing & optimization that lead growth beyond our goals year in & year out. This tremendous growth would not have been possible without Tyler's dedication to growing his company, knowledge & insight of both his business and the online marketing & e-commerce industry.
Rick Backus
Working with Tyler has been an absolute pleasure. His eCommerce knowledge base is top notch and Streetside is lucky to have him. Whether it's SEO or '69 Camaros, I always leave my conversations with Tyler feeling like I just learned something new. I highly recommend Tyler and he will be an eCommerce ally of mine for years to come. -Rick
Zach Morrison
Tyler & I have worked together for over 3 years building numerous successful SEM/SEO campaigns. Together we developed a search engine marketing strategy built around keyword & ad copy & landing page development, testing & optimization that lead growth beyond our goals year in & year out. This tremendous growth would not have been possible without Tyler's dedication to growing his company, knowledge & insight of both his business and the online marketing & e-commerce industry.
Rick Backus
Working with Tyler has been an absolute pleasure. His eCommerce knowledge base is top notch and Streetside is lucky to have him. Whether it's SEO or '69 Camaros, I always leave my conversations with Tyler feeling like I just learned something new. I highly recommend Tyler and he will be an eCommerce ally of mine for years to come. -Rick
Zach Morrison
Tyler & I have worked together for over 3 years building numerous successful SEM/SEO campaigns. Together we developed a search engine marketing strategy built around keyword & ad copy & landing page development, testing & optimization that lead growth beyond our goals year in & year out. This tremendous growth would not have been possible without Tyler's dedication to growing his company, knowledge & insight of both his business and the online marketing & e-commerce industry.
Rick Backus
Working with Tyler has been an absolute pleasure. His eCommerce knowledge base is top notch and Streetside is lucky to have him. Whether it's SEO or '69 Camaros, I always leave my conversations with Tyler feeling like I just learned something new. I highly recommend Tyler and he will be an eCommerce ally of mine for years to come. -Rick
Zach Morrison
Tyler & I have worked together for over 3 years building numerous successful SEM/SEO campaigns. Together we developed a search engine marketing strategy built around keyword & ad copy & landing page development, testing & optimization that lead growth beyond our goals year in & year out. This tremendous growth would not have been possible without Tyler's dedication to growing his company, knowledge & insight of both his business and the online marketing & e-commerce industry.
Rick Backus
Working with Tyler has been an absolute pleasure. His eCommerce knowledge base is top notch and Streetside is lucky to have him. Whether it's SEO or '69 Camaros, I always leave my conversations with Tyler feeling like I just learned something new. I highly recommend Tyler and he will be an eCommerce ally of mine for years to come. -Rick
Experience
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Allied Materials & Equipment Co., Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Executive Vice President
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Sep 2020 - Present
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Director Of Ecommerce
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Jul 2013 - Present
Responsible for all B2C & B2B eCommerce SEO, SEM, & Marketplace growth strategies. Growing Amazon Vendor & Seller profiles to top-tier brand representations within their respective industries. Responsible for PPC, SEO, & AMS advertising campaign growth & development. Responsible for developing the eCommerce backend infrastructure integration to allow for scalable growth by providing a solid foundation in technology and process implementation. Integrated & Developed partnerships with Walmart.com for both Vendor & Retail operations, Amazon.com, Jet.com, Ebay.com, Barnes & Nobels, Toys R Us, Target.com, Amazon Canada, Amazon UK, Amazon Australia, Zulily et. al.
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Keystone Automotive Operations
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United States
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Wholesale
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500 - 600 Employee
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SEM-SEO Search Marketing Manager StreetSideAuto.com & Keystone Automotive
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Oct 2008 - Jul 2013
One of four founding members of StreetSideAuto.com. Responsible for SEO & SEM Marketing 2006-2011. My responsibilities & contributions have included the following:-Affiliate Management-Comparison Shopping Feed Implementation & Management-Google Shopping Feed Construction & Management-Bing Cashback & Transition to Bing Shopping Implementation & Management-Retargeting Implementation & Management-Development & Management of StreetSideAuto.com Search Marketing Efforts: PPC Campaign/Adgroup/Ad Creative Implementation, Product Search, Retargeting, Product Extensions, -Display Advertising-Link Building-Email Marketing Strategy & Management-Project Management & Implementation of Endeca Search -Content Creation & Management-StreetSideAuto.com Internal Information Architecture-Category/Data Management-New technology evaluation/implementation -Site design, Landing Page Optimization, look and feel have been one of my most important contributions in the current design of SSA.
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StreetsideAuto.com
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Search Engine Marketing Specialist
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Jun 2007 - Oct 2008
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Wholesale Account Manager
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May 2006 - Jun 2007
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RJ Promotions
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Consumer Services
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1 - 100 Employee
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Consumer Show Marketing Coordinator
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2004 - 2005
Show Coordinator Show Coordinator
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Community
