Experience

Elevance Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Head Of Product Development - Spending Accounts

  • Jun 2021 - Present



Prudential Financial

• United States
• Financial Services
• 700 & Above Employee

• Director Of Product Development & Digital Strategy

  • Jul 2019 - May 2021

  Newark, NJ



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• AVP, Product Management - Marketing Data Analytics & Data Strategy

  • Jan 2016 - Jun 2019

  Charlotte, North Carolina Led product portfolio & the respective teams for enterprise-wide Marketing Insight & Analytics while supporting Paid Media marketing campaigns. Business Skills Applied Product Innovation | Team Leadership & Development | Solution Delivery via Agile Methodology | Agile Transformation | Cross-functional Team Partnership & Collaboration | P & L Management | Vendor Management & Contract Negotiation | Product Portfolio Management | Change Management | Influencing Skills | Leadership |… Show more Led product portfolio & the respective teams for enterprise-wide Marketing Insight & Analytics while supporting Paid Media marketing campaigns. Business Skills Applied Product Innovation | Team Leadership & Development | Solution Delivery via Agile Methodology | Agile Transformation | Cross-functional Team Partnership & Collaboration | P & L Management | Vendor Management & Contract Negotiation | Product Portfolio Management | Change Management | Influencing Skills | Leadership | Executive Presentations Impacts/Value Add - Innovated the data analytics product suite from being a single-use marketing capability to a powerhouse of enterprise-wide digital capability supporting, DMP, survey's, chats, SEO etc. - Pioneered Agile Transformation. - ROI Optimization via Customer Segmentation. Show less



Speaking Engagements

• Public Speaker

  • Oct 2018 - Oct 2018

  San Francisco, CA Tealium's Digital Velocity Conference From Inception to Innovation - A Tag Management Story When Wells Fargo embarked on a journey of transformation, they needed a technology and partner to support their integral data capture and collection needs. In this session I shared how I transformed from tag management novice to resident Wells Fargo SME, using Tealium iQ to not only surpass the initial business needs and expectations, but power new and exciting use cases. The session… Show more Tealium's Digital Velocity Conference From Inception to Innovation - A Tag Management Story When Wells Fargo embarked on a journey of transformation, they needed a technology and partner to support their integral data capture and collection needs. In this session I shared how I transformed from tag management novice to resident Wells Fargo SME, using Tealium iQ to not only surpass the initial business needs and expectations, but power new and exciting use cases. The session included- - The initial Wells Fargo business needs that led to a partnership with Tealium. - How Wells Fargo got started with Tealium iQ Tag Management, including some tips, tricks, and best practices. - How Wells Fargo uses tag management to fuel innovation and some exciting use cases. - And finally, key takeaways on how you can use tag management to fuel innovation within your own company. Show less



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• Sr. Web Product Manager - eCommerce

  • Apr 2014 - Jan 2016

  Bellevue, WA Directed product management activities for T-Mobile’s public site. Managed sales while running A/B tests and business analytics to choose best digital eCommerce customer experiences for each website visitor. Business Skills Applied Product Innovation | Team Leadership & Development | Cross-functional Team Partnership & Collaboration | Budgeting | Product Management | Influencing Skills | Leadership | B2C Experience | DTC Experience | SMB & B2B Experience | eCommerce Strategy |… Show more Directed product management activities for T-Mobile’s public site. Managed sales while running A/B tests and business analytics to choose best digital eCommerce customer experiences for each website visitor. Business Skills Applied Product Innovation | Team Leadership & Development | Cross-functional Team Partnership & Collaboration | Budgeting | Product Management | Influencing Skills | Leadership | B2C Experience | DTC Experience | SMB & B2B Experience | eCommerce Strategy | Revenue Growth | Go-To-Market Strategy | Impacts/Value Add - Optimized eCommerce customer workflow for managing KPI's such as Orders, Average order value, Shopping cart abandonment rate, Checkout abandonment rate. - Developed product strategies to increase customer traffic, repeat customers & revenue. - Elevated the visit to sale conversion %. - Conceptualized & implemented the "Schedule an Appointment" workflow for customers wanting to visit the retail stores. Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Program Director

  • Sep 2013 - Mar 2014

  Beaverton, OR Led a global team to accomplish the global expansion of Nike’s China eCommerce site as part of this fortune 100 company’s strategy to expand and open the door to multi-million-dollar revenue internationally.



Crabel Capital Management LLC

• Manager of Product Development

  • Apr 2012 - Sep 2013

  Century City, CA Managed product development, testing and release management for this asset management company with a startup environment.



PSI Services LLC

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager of Product Development

  • Jan 2006 - Apr 2012

  Burbank, CA Provided product management and development of enterprise wide SaaS-based products and services. Created an efficient team from the ground up while establishing a Center of Excellence (CoE), defined department wide processes and implemented highly effective company-wide tools.