Ximena Hernandez Buffa

New Business Director & Co-founder at MTI Selling
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Contact Information
us****@****om
(386) 825-5501
Location
Chile, CL
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Portughese Full professional proficiency
  • Italian Elementary proficiency
Skills

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Carolina Martínez González

Ximena enseña una metodología fácil de aprender y aplicar, especialmente útil para mujeres en alta dirección. Se requiere disciplina eso sí. Llevas control de tus logros, no solo en la cantidad de nuevos contactos y de personas que ven, siguen, comentan y reenvían tus publicaciones y artículos, sino también de otros logros concretos como medir el interés por lo que haces y que quieran unirse a la causa directa o indirectamente. En lo personal, aumenté la cantidad de contactos de 500 a 6.000 y en los 2 últimos años, 21 personas concretaron su membresía a la red que dirijo. Ximena hace un seguimiento personalizado. Ella es cercana y se involucra con la realidad de cada uno.

Selma Boggie Astudillo

Ximena es una profesional con una muy buena disposición para dar soporte en su expertise. Tomé un servicio de consultoría de imagen digital en LinkedIn con ella y fue muy estratégica en todo lo que me aportó, así como entrega muy buenas herramientas para potenciar el uso de la plataforma en base a lo que uno está buscando como objetivo.

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Credentials

  • Tecnologías exponenciales
    SingularityU Chile
    Oct, 2019
    - Nov, 2024
  • Social Selling Mastery 3.4
    Sales for Life
    May, 2018
    - Nov, 2024
  • Social Selling Expert
    LinkedIn
    Sep, 2017
    - Nov, 2024
  • Certified ScrumMaster
    Scrum Alliance
    Apr, 2014
    - Nov, 2024
  • Microsoft Dynamics CRM Applications
    Microsoft
    Jul, 2012
    - Nov, 2024

Experience

  • MTI Selling
    • Chile
    • Marketing Services
    • 1 - 100 Employee
    • New Business Director & Co-founder
      • Jun 2012 - Present

      B2B Growth and Positioning Expert: Driving Business in the Tech Industry. As the leader of MTI Selling's expansion, a consultancy specialized in supporting B2B companies to generate business and achieve positioning, I have focused on driving the growth of technology companies and establishing strong relationships with key strategic accounts. Main achievements: -Consolidation of over 120 clients in Argentina, Chile, Colombia, Mexico, Peru, Spain and Uruguay. -Design and execution of ABM strategies to maintain close relationships with decision-makers. -Creation of demand generation strategies for SMB and Enterprise segments. -Successful boost of the Chilean and Mexican markets, achieving a 30% annual growth. -Establishment of more than 15 strategic partnerships with leading brands, organizations, and channel ecosystems such as LinkedIn, Microsoft, Cisco, Red Hat, Google, HPE, SAP, and VTex. -Internationalization, market entry, and management of alliances with tech brands, high-level women's networks, startup ecosystems, associations, and chambers of commerce, as well as organizations linked to the tech industry. -Conducting over 80 commercial training sessions, keynotes, and conferences throughout Latin America on demand generation for technology and service companies. Topics: B2B Digital Selling, B2B Marketing, Personal Digital Branding, and B2B Commercial Strategy. - MTI clients' achievements: Increase of more than 60% in qualified leads, 20% increase in sales, 40% increase in event attendance, more than 50% in inbound leads, and a 25% response rate in prospecting campaigns. If you're looking for someone passionate about driving business growth in the tech industry and forging strategic relationships, I'm confident my experience will bring great value to your organization! Show less

  • Universidad ORT Uruguay
    • Uruguay
    • Education Administration Programs
    • 700 & Above Employee
    • Professor
      • Aug 2023 - Present

      Teacher of digital personal branding, Digital Selling, B2B business strategy, lead generation Teacher of digital personal branding, Digital Selling, B2B business strategy, lead generation

  • REDMAD · Red de Mujeres en Alta Dirección
    • Chile
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Partner
      • May 2018 - Present

      Supporting in personal digital branding, intelligence and social media difussion of activities of RedMAD. Supporting in personal digital branding, intelligence and social media difussion of activities of RedMAD.

  • Vertis tecnología
    • Santiago, Chile
    • Marketing Responsible
      • Jun 2011 - May 2012

      I led the marketing area and the team. Responsible of customer loyalty and doing consultancies to clients on CRM. Achievements: -generation of more than 200 business opportunities. -7 cooperative alliances and partnership ecosystem in South America. -10 unpaid media publications. -Positioning: Increasing more than 30% of recurring visits, visibility in Latinamerica. I led the marketing area and the team. Responsible of customer loyalty and doing consultancies to clients on CRM. Achievements: -generation of more than 200 business opportunities. -7 cooperative alliances and partnership ecosystem in South America. -10 unpaid media publications. -Positioning: Increasing more than 30% of recurring visits, visibility in Latinamerica.

  • IMAGEN
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Communication responsible and Marketing executive
      • Jan 2010 - Apr 2011

      Responsible for building and managing the marketing area. Achievements: -Generation of more than 50 business opportunities in the company events. -Positioning the company in digital searches and in media. -Partnerships Business. Responsible for building and managing the marketing area. Achievements: -Generation of more than 50 business opportunities in the company events. -Positioning the company in digital searches and in media. -Partnerships Business.

  • El Observador Uruguay
    • Uruguay
    • Media Production
    • 1 - 100 Employee
    • Journalist
      • Jan 2007 - Dec 2009

      I worked as a journalist in El Observador, a national newspaper, in Bodas magazine, Rumbosur magazine, in Press Office at the University of Montevideo, in Surplus consultancy and Visión Ciudadana journal. I worked as a journalist in El Observador, a national newspaper, in Bodas magazine, Rumbosur magazine, in Press Office at the University of Montevideo, in Surplus consultancy and Visión Ciudadana journal.

Education

  • Tecnológico de Monterrey
    Master's degree, Educational/Instructional Technology
    2019 - 2021
  • Universidad de Montevideo
    Comunication Licensed, Communication Management, Journalism.
    2004 - 2008
  • Massachusetts Institute of Technology
    Online Executive Education, Digital Transformation: Platform Strategies for Success
    2018 - 2018

Community

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