Experience

AIM Internet

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 1996 - Present

  Focused on my passion, Digital Marketing. Over the years I figured out a formula how to delivered a return on gross margin using a variety of Branding, Digital Marketing and Social Media techniques. I'm currently delivering for lots of clients especially in the manufacturing, education, engineering and financial services sectors and yes I have started doing " it "myself on various projects.Currently investing in; Schoolweave , Various ecommerce projects and Digital Experts AcademyFounder AIM Internet, Digital specialist and I've been a 50% shareholder since 1998

• Director of Marketing and Operations ( Digital Marketing Specialist)

  • 1996 - 2002

  100% Shareholder. Delivered Design & web based solutions in the SME sector. Worked with Hewlett-Packard and Xerox at European Board Level, Computacenter, Symantec, AT & T and IBM worldwide risk management team.Did my MBA during this time - great companies to work with and apply models to.Became one of the first ever Chartered Marketers when it was launched.Grew business to £x million profitable turnover. Sold



Mortgage Brain

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Director of Marketing and Operations ( Digital Chartered Marketer)

  • Mar 2002 - Jul 2012

  Digital Marketing Specialist who ran Operations, Marketing and Affinity Partnerships for what was effectively AIM Internet's "biggest" client Built scheme revenue from £3k per month to much much more, Introduced advertising revenue model from zero to 'a lot'​ and Built Affinity Programme from scratch to 6 figures with the likes of LV, HBOS, L&G, Paymentshield, Select and Protect, Berkeley Alexander, Uinsure, eConveyancer, Ifa Conveyancing, Conti, Fluent Money and many more.... Also 'Visionary'​ behind 'the hub' - 3rd Party incremental revenue model. All 4 schemes delivered at 100% contribution to profit given a Marketing and Operations role. Delivered online mortgage application systems to mortgage intermediary channel on behalf of The Lloyds Group, RBS/Nat West,Santander, Virgin Money Nationwide and Woolwich/Barclays . Delivered 7 figure revenues at peak at 100% contribution. Responsible for improving the data accuracy of 40% of all mortgage business placed in UK and the introduction of the Product Guarantee - still un matched across the mortgage industry. I almost did a Phd in data quality after my MBA at Aston and this stunning achievement given the risk and downside to the business of guaranteeing mortgage data was the result. Innovatively linked customer services to marketing 10 years ahead of most other organisations reaping the subsequent marketing and customer support rewards. Transformed the brand over a 10 year period through delivering at every customer touchpoint.



Urban Science

• United States
• Automotive
• 500 - 600 Employee

• Head of Decision Support

  • 1993 - 1996

  Ran £2million Consultancy business of what is now a £100million business Managed worldwide predictive modelling projects for GM Delivered Market analysis for Microsoft Consulted with American Express worldwide risk team and worked closely with London Business School to deliver neural network credit risk based modelling systems. Managed price optimisation project for Esso, BP Shell and Texaco with PHH. Spent a lot of time in the USA and Europe. Been to most major cities in both. Airport taxi hotel and back - You'll know how boring it gets if you've done it or indeed are doing it. Completed successful earn out



PAR plc

• Wimbledon

• Director of Marketing and Operations

  • 1988 - 1993

  Direct Marketing Agency - My own Company at 26. That was a vertical learning curve - with special thanks to Bob Townsend and 'Further Up the Organisation' That book Kept us solvent. One of the 5% of businesses that make it to their 5th year.. Clients included Hewlett-Packard, IBM, Apple, Compaq, AT&T, Kodak, NCR and Canon Successfully sold the business to Urban Science on a 3 year earn out Direct Marketing Agency - My own Company at 26. That was a vertical learning curve - with special thanks to Bob Townsend and 'Further Up the Organisation' That book Kept us solvent. One of the 5% of businesses that make it to their 5th year.. Clients included Hewlett-Packard, IBM, Apple, Compaq, AT&T, Kodak, NCR and Canon Successfully sold the business to Urban Science on a 3 year earn out



The Moorgate Group

• Moorgate London

• Account Director

  • 1986 - 1988

  Account Director for Midland Bank, Aetna, Royal London, RSA , Chase Manhattan amongst others at a full service financial services agency from Design through PR, Advertising, Direct Marketing and Product Analysis. Left to set up own similar Vertical Agency but in IT not Financial Services at 26... Responsible for 'Chase the Best Mortgage' (For Chase Manhattan as they were then) Now that is an advertising slogan..... Account Director for Midland Bank, Aetna, Royal London, RSA , Chase Manhattan amongst others at a full service financial services agency from Design through PR, Advertising, Direct Marketing and Product Analysis. Left to set up own similar Vertical Agency but in IT not Financial Services at 26... Responsible for 'Chase the Best Mortgage' (For Chase Manhattan as they were then) Now that is an advertising slogan.....



RSA

• Insurance
• 700 & Above Employee

• Graduate Trainee

  • Mar 1985 - Jul 1986

  Various departments. Left to pursue a career in Marketing after getting a Marketing Diploma (CIM at Croydon College). Got a Company Car and cheap mortgage too 4%, with the Leeds Permanent when interest rates were 14%. 3 x Income . Those were the days - proper lending Various departments. Left to pursue a career in Marketing after getting a Marketing Diploma (CIM at Croydon College). Got a Company Car and cheap mortgage too 4%, with the Leeds Permanent when interest rates were 14%. 3 x Income . Those were the days - proper lending



Jydsk Telefon - Denmark

• Aarhus, Denmark

• Marketing Assistant - Traineeship

  • Jun 1984 - Mar 1985

  Fixed term AIESEC traineeship post university. Worked in the marketing department and had a ball :-) The CEO used to ride around on a bike as the single storey building was so big. 200 Students from 33 different countries worked all week and partied all weekend. Trips to Legoland, Tuborg and Carlsberg Brewery. Kronberg Castle, Aarhus Old Town, Great beaches.....Will go back and live there one day Fixed term AIESEC traineeship post university. Worked in the marketing department and had a ball :-) The CEO used to ride around on a bike as the single storey building was so big. 200 Students from 33 different countries worked all week and partied all weekend. Trips to Legoland, Tuborg and Carlsberg Brewery. Kronberg Castle, Aarhus Old Town, Great beaches.....Will go back and live there one day