Experience

Serta Simmons Bedding, LLC

• United States
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager

  • Jun 2021 - Present



RaceTrac

• United States
• Retail
• 700 & Above Employee

• Associate Category Manager - Alcoholic Beverages

  • Jun 2020 - Jun 2021



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager

  • Apr 2019 - Mar 2020

  Associate Manager of Brand Activation - Graco & Baby JoggerDelivered $3M global advertising campaign on time in full to support the launch of the Baby Jogger City Mini line. Tactics include influencer programs, paid social, digital media, CRM, website updates and shopper partnerships with key retailers. Lead commercialization efforts cross-functionally to ensure seamless integration of campaigns across digital, in-store, and social channels.

• Assistant Brand Manager

  • Apr 2017 - Apr 2019

  Assistant Manager of Global Brand Development - Baby Jogger.Expanded jogging and ultra-compact categories by analyzing consumer and competitive insights to recommend opportunities. Managed network to work cross-functionally with R&D, Channel, Finance, Sourcing, Design, and Consumer Insights teams to bring products to life from idea to launch phase, on time, on cost and in full to grow innovation funnel and regain share in premium stroller category.



The Southern Coterie

• Georgia
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Operations Coordinator

  • Aug 2015 - Aug 2016



guide2athens

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Aug 2015 - Aug 2016

• Editorial Intern

  • Jun 2014 - Aug 2015



CRAFT | Media/Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2015 - Jul 2015