Head Of Marketing

• Jul 2020 - Present

WW Marketing - New Product Introduction Manager

• Mar 2017 - Jun 2020

- Define the content and align it with the different stakeholders at a world wide level, to make sure we only produce what matters. - Brief the different agencies to make sure they understand not only the product, but the customer behaviour and pain points for a better outcome. - Responsible for the planning and creation of all the marketing materials and sales tools used in social campaigns, email marketing, events, print ads… - Guarantee the quality and technical accuracy of the content produced with the support of the product managers and legal department among others. Show less

Head of Video

• Jul 2015 - Mar 2017

- Elaborate and present creative proposals that meet the communication objectives of our customers. - Creation of a sponsorship program to reduce costs and build trust around our brand by partnering with key players in the industry. - In-house production of the different sales and marketing tools (video reel, brochures, monthly interviews, etc.) - Sales visits and product demos to improve our brand awareness and to give confidence around our portfolio of services. - Part of the camera crew, filming and editing projects. Clients: Repsol, Massimo Dutti, Porsche, Huawei, Volkswagen, Lidl, Filmax, Audi, Cola Cao, Font Vella, Renault, etc. Show less

Copywriter

• Nov 2013 - Jun 2014

- Take part in the brainstorming and ideation processes for new campaigns. - Editorial plan and content creation for social media channels (Yamaha, Scrabble, UNO, etc.) - Copywriting for online and offline campaigns. - Managing some projects end to end, from the creative concept to the execution. - Internal creative reports with the best campaigns and marketing actions of the week. Clients: Cinesa, Barbie, Mattel, Yamaha, Vodka Babicka, etc. - Take part in the brainstorming and ideation processes for new campaigns. - Editorial plan and content creation for social media channels (Yamaha, Scrabble, UNO, etc.) - Copywriting for online and offline campaigns. - Managing some projects end to end, from the creative concept to the execution. - Internal creative reports with the best campaigns and marketing actions of the week. Clients: Cinesa, Barbie, Mattel, Yamaha, Vodka Babicka, etc.

Account Assistant

• Feb 2013 - May 2013

- Writing press releases for tourism industry companies. - Contact the top media companies in the field to inform and promote our content. - Press clipping to track and see the impact of the content created. - Calculate the ROI based on the success of the publication. Clients: Turisme de Catalunya, Reino de Navarra, Turismo de Panamá, Ruta del vino Ribera del Duero, Campings de Tarragona, etc. - Writing press releases for tourism industry companies. - Contact the top media companies in the field to inform and promote our content. - Press clipping to track and see the impact of the content created. - Calculate the ROI based on the success of the publication. Clients: Turisme de Catalunya, Reino de Navarra, Turismo de Panamá, Ruta del vino Ribera del Duero, Campings de Tarragona, etc.

Ski Events

• Feb 2009 - Feb 2013

- Define the brand identity and produce sales tools to attract new partners. - Events and content creation to promote our services (print ads, social media posts, videos, etc) - Creation of a sponsorship program to build brand awareness and differentiate our product from the competition. (Brands involved: Monster, Bavaria, Slider, etc) - Contact specialized media and blogs for them to publish our press releases and help us reach our target audience. - Define the brand identity and produce sales tools to attract new partners. - Events and content creation to promote our services (print ads, social media posts, videos, etc) - Creation of a sponsorship program to build brand awareness and differentiate our product from the competition. (Brands involved: Monster, Bavaria, Slider, etc) - Contact specialized media and blogs for them to publish our press releases and help us reach our target audience.

Web content and SEO

• Jun 2011 - Jul 2011

- Content creation for external blogs in order to improve our SEO results through link building. - Promotions copywriting and managing the set up on the back office to ensure they go live and are discontinued on time. -Contact our clients to get all the materials needed to promote their products or services. - Content creation for external blogs in order to improve our SEO results through link building. - Promotions copywriting and managing the set up on the back office to ensure they go live and are discontinued on time. -Contact our clients to get all the materials needed to promote their products or services.