Fractional Chief Marketing Officer

• Dec 2022 - Present

Marketing Strategist

• Apr 2020 - Present

I started a digital marketing agency after being laid off during the COVID-19 pandemic. It's been one of my most enriching professional experiences, where I honed my marketing, leadership, and entrepreneurial skills. -- Founded and built a full-service marketing agency from the ground up, achieving 300% YoY growth and securing six-figure accounts. -- Successfully helped multiple brands achieve their first million in revenue, secured millions of dollars worth of funding, and increased quarterly revenue by optimizing the customer journey. -- Led a team of marketing professionals in developing and executing innovative marketing strategies for a diverse range of clients across industries such as SaaS, CPG, tech, eCommerce, FinTech, business consulting services, and health and wellness. -- Managed the creation and execution of comprehensive marketing plans, including brand positioning, market research, competitive analysis, customer profiling, messaging, and creative execution across various channels. -- Directed all aspects of client acquisition, retention, and account management, ensuring high levels of customer satisfaction and loyalty. -- Mentored and coached team members to promote professional development and growth, fostering a positive and collaborative team culture. Show less

Fractional Marketing Director

• Nov 2017 - Apr 2020

As a fractional Marketing Director, I consulted with 6 to 9-figure companies and: -- Helped multiple startups make their first $1M -- Provided critical insight to increase quarterly launch sales by $75,000+ -- Built out project management systems to smooth out marketing ops As a fractional Marketing Director, I consulted with 6 to 9-figure companies and: -- Helped multiple startups make their first $1M -- Provided critical insight to increase quarterly launch sales by $75,000+ -- Built out project management systems to smooth out marketing ops

Sales and Project Coordinator

• Oct 2017 - Apr 2020

Working directly alongside the CEO, my role was to drive key areas of the business including project delivery, sales, marketing, and operations. -- Managed full project lifecycles -- Created scalable operational processes throughout pivotal stages of growth -- Supported marketing efforts by creating content and developing customer engagement strategies. Working directly alongside the CEO, my role was to drive key areas of the business including project delivery, sales, marketing, and operations. -- Managed full project lifecycles -- Created scalable operational processes throughout pivotal stages of growth -- Supported marketing efforts by creating content and developing customer engagement strategies.