Experience

LeadLab Media

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • May 2015 - Present

  Greater Los Angeles, California, United States • Leader of an on-call team of paid strategists and executioners who are experts in paid search, paid social and programmatic campaigns and advanced analytics that help drive results for digital marketing efforts. • Partners with agencies and marketing departments to become an "outsourced media director" to help train, manage and lead clients in being experts in paid digital. • Helps train junior employees at agencies and marketing departments to become experts in paid and data-driven… Show more • Leader of an on-call team of paid strategists and executioners who are experts in paid search, paid social and programmatic campaigns and advanced analytics that help drive results for digital marketing efforts. • Partners with agencies and marketing departments to become an "outsourced media director" to help train, manage and lead clients in being experts in paid digital. • Helps train junior employees at agencies and marketing departments to become experts in paid and data-driven marketing teaching through 1:1 meetings and group trainings on not just how to do digital marketing but how to think through strategy and next steps. Show less



Fathom

• United States
• Software Development
• 1 - 100 Employee

• Advisor

  • Feb 2022 - Present

  I was honored to be invited to join the Advisory team & "Founders' Club" for Fathom, an outstanding Zoom app that automatically records & transcribes your Zoom meetings, while also providing a customizable interface for effortless note-taking. You can instantly categorize your notes with a single click, then Fathom immediately ties that note to a specific time stamp. The moment your meeting concludes, Fathom gives you a link to the recording/transcript, which you can then easily search, review,… Show more I was honored to be invited to join the Advisory team & "Founders' Club" for Fathom, an outstanding Zoom app that automatically records & transcribes your Zoom meetings, while also providing a customizable interface for effortless note-taking. You can instantly categorize your notes with a single click, then Fathom immediately ties that note to a specific time stamp. The moment your meeting concludes, Fathom gives you a link to the recording/transcript, which you can then easily search, review, and share with participants and team-members. I've been using Fathom since it debuted last year & it has been a lifesaver & game-changer for my startup. It helps me to be fully present in meetings, knowing that all the details are being recorded with no effort on my part. If I do want to take notes, it's a simple click and everything gets organized seamlessly. It helps me easily keep track of complex details for each of my clients, and track vital customer data over time. Best of all, it's entirely free! I'm thrilled to support Fathom's continued growth & development as an Advisor. If you'd like to skip the waitlist & join Fathom right now, DM me for a sign up link! Show less



Kellogg Executive Education

• Higher Education
• 1 - 100 Employee

• Program Leader - Professional Certificate in Digital Marketing

  • Sep 2020 - Mar 2021

  Course facilitator for the Kellogg School of Business professional certificate in Digital Marketing. Responsible for leading classes, answering questions on course content, grading assignments and training future marketing professionals in the skills needed in a career in Digital Marketing.



ADSHIFT

• VP of Paid Search Operations and Client Service

  • Sep 2013 - May 2015

  Greater Chicago Area • Member of the executive leadership team of a start-up agency that specializes in integrated performance media campaigns focusing on strategy for clients of ad agencies and marketing departments. • Senior point of escalation of the Client Services Department that manages over 60 paid media accounts with aggressive performance goals in a variety of verticals including financial, e-commerce, branding and lead gen. • Responsible for ensuring that clients' needs are met and that every… Show more • Member of the executive leadership team of a start-up agency that specializes in integrated performance media campaigns focusing on strategy for clients of ad agencies and marketing departments. • Senior point of escalation of the Client Services Department that manages over 60 paid media accounts with aggressive performance goals in a variety of verticals including financial, e-commerce, branding and lead gen. • Responsible for ensuring that clients' needs are met and that every tactical decision matches client strategy.Team received top top client feedback for exceeding ROI and cost per acquisition goals responsiveness to the needs of the clients. • Responsible for developing all paid search internal processes that focused on quick optimizations and heavy oversight of the performance of the accounts. Show less



Performics

• Mexico
• Advertising Services
• 700 & Above Employee

• Account Director

  • Oct 2011 - Sep 2013

  Greater Chicago Area • Managed a team of Account Managers responsible for multi-million dollar budgets for multiple business lines. The team received top agency review from the client for being a strong strategic partner and was finalist in the annual Performics Vanguard awards and the 2013 US Search Awards. • Implemented new workflow management processes that improved turnaround times, team organization and communication of status to clients • Implemented intern training program that included intern projects… Show more • Managed a team of Account Managers responsible for multi-million dollar budgets for multiple business lines. The team received top agency review from the client for being a strong strategic partner and was finalist in the annual Performics Vanguard awards and the 2013 US Search Awards. • Implemented new workflow management processes that improved turnaround times, team organization and communication of status to clients • Implemented intern training program that included intern projects and training through non-profit Google Ads accounts to teach junior employees the skills of client management and account strategy with accounts with free Google spend. • Restructured several accounts that included match type strategies, keyword re-bucketing and tightly themed ad copy that doubled spend and decreased cost per action by half year over year. • Worked closely with Starcom to provide search strategies that integrated into brand strategy and other advertising efforts such as sponsorships, TV campaigns and other digital campaigns for Allstate. Show less



lonelybrand

• Department Lead

  • Jun 2011 - Jun 2013

  Chicago • Department lead responsible for strategy, set up and management of any lonelybrand client that wanted to increase customers using paid media tactics which doubled agency revenue by offering the new service. • Utilized the best media mix based on client goals using tactics such as search, display, remarketing, Facebook ads and YouTube ads for clients spending close to $50,000 per month in media. • Led the effort to achieve client's cost per quote below industry average while… Show more • Department lead responsible for strategy, set up and management of any lonelybrand client that wanted to increase customers using paid media tactics which doubled agency revenue by offering the new service. • Utilized the best media mix based on client goals using tactics such as search, display, remarketing, Facebook ads and YouTube ads for clients spending close to $50,000 per month in media. • Led the effort to achieve client's cost per quote below industry average while hitting high lead volume goals by utilizing aggressive optimization tactics and rapid testing. Show less



iProspect

• Advertising Services
• 700 & Above Employee

• Client Services Manager

  • Jun 2009 - Oct 2011

  Greater Chicago Area • Manager of a team responsible for translating client goals into search strategies, creating and presenting to clients and leading team to translate strategy into search tactics. • Delivered strategic plans to marketing managers of over 18 brands on the Diageo account introducing search that integrates into their marketing strategies. • Responsible for growing the book of business by identifying new areas of opportunity for such as mobile, display and other… Show more • Manager of a team responsible for translating client goals into search strategies, creating and presenting to clients and leading team to translate strategy into search tactics. • Delivered strategic plans to marketing managers of over 18 brands on the Diageo account introducing search that integrates into their marketing strategies. • Responsible for growing the book of business by identifying new areas of opportunity for such as mobile, display and other networks • Orchestrated a restructure of the most important account that resulted in 4x decrease in CPC and 3x increase in CTR and a reduced cost per acquisition. Show less



Critical Mass

• Canada
• Advertising Services
• 700 & Above Employee

• Media Coordinator

  • Sep 2008 - May 2009

  • Part of the digital display planning and buying team responsible for all regional and corporate Mercedes Benz campaigns • Responsible for trafficking, reporting and working with media reps to ensure performance goals are met and placement optimizations are made. • Started new SEO offering for Moen.com that consisted of keyword research, site SEO analysis and implementation recommendations.



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Media Planning Intern

  • Jan 2008 - May 2008

  Media planning intern for traditional and digital teams for Air Force. In charge of position reports and analyzing Air Force opportunities and writing client facing POV's. Worked with interactive teams to pull pacing reports and analyzing delivery week to week to insure delivery as well as report on post campaign site analysis.



The Davis Group, Inc.

• Media Intern

  • Sep 2007 - Jan 2008

  Media intern for local Austin clients such as Time Warner, The Austin American Statesmen, Taco Bell and Samuel's Jewelers. Worked on inputting avails from local TV and radio stations as well as planning buys for TV and radio. Responsible for researching targets and clients using MRI and Scarbourgh data that were used to implement media plans for clients.



SpotPlus

• Advertising Services
• 1 - 100 Employee

• Media Buying Intern

  • May 2007 - Aug 2007

  Worked on spot TV buying of over 177 markets for YUM brands such as Pizza Hut, Taco Bell and KFC. Performed all duties of assistant buyers such as analyzing and organizing contracts and confirmations. Researched make-good offers and negotiated with station reps to get the best placements for our brands. Managed relationships with reps daily to ensure order accuracy.



Texas Student Media

• Technology, Information and Internet
• 1 - 100 Employee

• Account Executive

  • Sep 2006 - May 2007

  Managed advertising campaigns for over 50 companies that wanted to market to the UT student population. Used a media mix of print, TV, radio and online media to accomplish client goals. Met monthly sales quotas and consistently exceeded quotas by at least 20%.



Directory One Search Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Search Marketing Intern

  • May 2006 - Sep 2006

  Worked on the new business team responsible for selling SEO and SEM marketing strategies to businesses wanting to use search to market their businesses. Communicated to potential clients about the benefits of search engine marketing as well as analyzing sites current search engine readability. Worked with optimization team to communicate search strategy and client goals for SEO and SEM.