Experience

Kentucky State University

• United States
• Higher Education
• 300 - 400 Employee

• Website Content Manager

  • Aug 2015 - Present

  Determine and implement best strategies for improving the University's out-of-date, template-based, verbiage-heavy website. Manage large group of content producers to ensure information is up-to-date and in-line with University marketing strategy. Devise long-term and short-term goals to use website as a tool to increase admissions, retain students and streamline University processes/procedures. Determine and implement best strategies for improving the University's out-of-date, template-based, verbiage-heavy website. Manage large group of content producers to ensure information is up-to-date and in-line with University marketing strategy. Devise long-term and short-term goals to use website as a tool to increase admissions, retain students and streamline University processes/procedures.



Freelance & Contract

• United States

• Graphic Designer, Brand Specialist & Marketing Strategist

  • Jul 2007 - Present

  Personal freelance practice providing graphic design and brand overhauls to local and national clients. I specialize in design and marketing campaigns for non-profit entities and love to help a small business develop into a respected brand. I also work passionately with advocacy organizations. Work includes website design, content management and strategy; branding and visual identity; social media strategy and coordination; marketing, advertising and other strategic communication. I specialize in both digital and print design. My long track record of exceeding fundraising goals and meaningfully increasing engagement between organizations and their audiences makes me the perfect collaborator for your business. You can view my portfolio at www.ethanhawes.net Current & Past Clients: American Civil Liberties Union • University of Southern California • Fairness Campaign • Kentucky Derby Festival • FSA Management Group • Kentucky Statewide Fairness Coalition Show less



Louisville Ladder

• United States
• Manufacturing
• 1 - 100 Employee

• Graphic Design Lead & Brand Strategist

  • Jun 2014 - Aug 2015

  Oversaw strategic development of visuals and marketing materials to expand the reach of ten global brands, including Black & Decker, Stanley, DeWalt, Grainger and Louisville Ladder. Improved existing brand identity with the addition of modern visual elements. Trained team members to produce marketing materials consistent with established identity and ensured adherence to standards. Coordinated production of beautiful, functional design materials within brand parameters—product packaging, websites and web marketing, catalogs and publications, advertisements, product photography and point-of-sale materials. Show less



Website Mentors / Splash Digital

• Louisville, Kentucky

• Creative Associate

  • Jan 2014 - Jun 2014

  Lead creative associate and graphic designer for the boutique marketing agency. Worked in a variety of creative areas, including brand design, social media management, research and copywriting, multimedia advertising, and traditional media marketing. Aided in campaign management for political candidates and developed brand identities for startup companies. Developed websites from concept to completion. Oversaw internal transition to new name and company identity. Lead creative associate and graphic designer for the boutique marketing agency. Worked in a variety of creative areas, including brand design, social media management, research and copywriting, multimedia advertising, and traditional media marketing. Aided in campaign management for political candidates and developed brand identities for startup companies. Developed websites from concept to completion. Oversaw internal transition to new name and company identity.



RitaSue Siegel Resources

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Research Associate & Executive Recruiter

  • Mar 2012 - Apr 2013

  Sourced and chased candidates to fill design positions, specializing in executive branding, strategy, innovation sectors for global clientele searching for top design industry talent. Conducted preliminary interviews with candidates. Assessed eligibility for top design positions and offered recommendations and candidate shortlists to company management including CEOs, EVPs, VPs, etc. Reviewed and offered support to candidates on resume-writing and interviewing techniques. Clients included Kraft/Mondelez Intl., PepsiCo, BMW DesignWorks, Dragon Rouge, NiCE, etc. Show less



Strategic Group

• United States
• Advertising Services
• 1 - 100 Employee

• Event Management, Promotion & Marketing

  • May 2011 - Mar 2012

  Managed logistics and promotion of exclusive nightlife events and other private events. Communicated with venue management to produce desirable events within budgetary restraints featuring a showcase of New York nightlife, music, film and model talent. Worked with venues including Avenue, 1OAK, Hudson Hotel, Grace Hotel, The Griffin, etc. Produced advertising materials including fliers and internet campaigns to promote events and venues. Managed logistics and promotion of exclusive nightlife events and other private events. Communicated with venue management to produce desirable events within budgetary restraints featuring a showcase of New York nightlife, music, film and model talent. Worked with venues including Avenue, 1OAK, Hudson Hotel, Grace Hotel, The Griffin, etc. Produced advertising materials including fliers and internet campaigns to promote events and venues.



New York City Department of Housing Preservation and Development

• New York, NY

• Design Associate

  • Aug 2010 - May 2011

  In-house graphic design assistant for the city government branch. Developed external publications and resources, advertisements and internal publications. Oversaw development of the government agency’s intranet. In-house graphic design assistant for the city government branch. Developed external publications and resources, advertisements and internal publications. Oversaw development of the government agency’s intranet.