Experience

Boston College

• United States
• Higher Education
• 700 & Above Employee

• Senior Associate Director, Digital Technology and Operations

  • Jun 2020 - Present

  • Architect, communicate and build alignment on key digital channels that drive new donor acquisition and deepen relationships among existing donors.• Clearly define content distributions during particular stages of the donor/volunteer journey.• Create new and innovative brand communication proposals through a digital lens-based on historical information, current trends & experiences to help evolve our digital footprint.• Leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy development and ongoing measurement and optimization.• Measure and communicate results on key performance indicators: Ensure we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to further drive results.• Develops internal communications and presentations that are delivered to cross functional teams and senior leadership to socialize the digital journey strategies, results and programs.• As needed, integrate digital activities across various functions including but not limited to (digital) PR, events and volunteer engagement, advertising, media, and brand experiences. Show less

• Senior Marketing Technology Manager

  • Oct 2017 - Jun 2020

  • Served as the in-house marketing technology expert, providing insight and advice to colleagues on how best to maximize campaign success with available technology and processes• Assumed functional leadership for all Marketing technology including marketing automation, social media, personalization, and marketing analytics• Worked with Marketing creative staff to develop consistent email and landing page templates based on research and best practices• Developed advanced marketing automation functions such as segmentation, campaign workflows, data mapping, user journeys, drip campaigns, triggered email sequences, email templates, forms and form pages, etc.• Analyzed and reported on campaign data to internal business partners, marketing leadership, and teammates • Worked with lead developer to create or leverage APIs that build connections between Marketing applications to consolidate data into multiple, individualized electronic dashboards• Oversaw product upgrades and fixes in partnership with Advancement Information Services team• Trained teammates on all digital marketing tools to ensure there is always someone available to make changes or solve problems• Led initiatives for introducing new technology into the organization when required. Show less



Freelance Artist.

• Boston

• Freelance

  • Sep 2005 - Present



Datamars

• Woburn, MA

• Marketing Manager

  • Nov 2016 - Oct 2017



Decision Resources Group, part of Clarivate

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Web Development Team Lead

  • May 2014 - Nov 2016

  • Integral member of a 3-person team creating a digital inbound marketing strategy which raised over 1.7 million in revenue over a 9-month period (10/15 – 7/16). • Merged 12 antiquated legacy brand websites to one new corporate website which increased sales leads by 350%. • Performed SEO technical audit and implemented new technical and content related SEO strategy. • Performed social media audit of our 12 legacy brands and assisted in creating a corporate wide social strategy and increased our corporate social media presence by 221%. • Managed all technical aspects of implementing Pardot Marketing Automation platform to new website. • Assisted in creating new Database segments to meet our new market vertical business requirements. • Integrated Pardot with Salesforce CRM to ensure proper lead flow by segment to Sales team. Pardot Administration: • Technical administration of Pardot. Refining processes and dealing with prospect / lead issues. • Providing and explaining reporting and analytics. • Creating email templates. • Supporting Marketing and Sales team with tactical and technical issues with leads that both teams experience. • Advising on best practices for emails, SEO, social and other digital marketing tactics. Manage Pardot and Salesforce Marketing needs. • Helped create the Sales team SOP for all lead generation flow from Pardot to Salesforce. • Lead a team that created a technical fix to allow Salesforce and Pardot to meet company specific sales business requirements. • Ensure marketing attribution on closed opportunities. • Field any questions from Sales about Lead generation related questions. Marketing Daily Support • Build new pages for marketing for new products and reports. • Create and managed company people showcase to increase our companies thought leadership presence in the health care industry. • Lead and execute on development for company microsites. • Daily tasks, issues and questions. • Show less



Friends of Jaclyn Foundation

• Digital Consultant

  • 2012 - Mar 2014



CBS

• United States
• Entertainment Providers
• 700 & Above Employee

• Project Manager / Digital Producer

  • May 2003 - Sep 2012

  CBSBoston.com | Project Manager / Digital Producer, Oct 2010 – 2012 • Digital Project Manager • Web Application Developer • Newsletter CRM Developer and Manager • Search Engine Optimization Expert • Digital Video Producer / Editor • Audio/Video Streaming Producer • Video Encoding Producer • Website Analytics Expert • Website Publishing Trainer. • Procedural Documentation Author. WBZ.com | Webmaster, Oct 2005 – Oct 2010 • Managed all aspects of the WBZ NewsRadio 1030 news based website wbz.com. • Design, build, or maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. • Created Website Style Guide and extensive procedural guides and training materials for wbz.com. • Trained entire WBZ NewsRadio news team on daily website content publishing and routine maintenance. • Direct others to write design and edit web page content as needed. • Incorporate specific considerations into web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy. • Respond to user email inquiries, or set up automated systems to send responses. • Provide clear, detailed descriptions of web site specifications such as product features, known issues and future updates. WBZ.com, WBZ1030.com, TV38.com | Internet Services Coordinator, May 2003 – Oct 2005 • Perform or direct web site updates. • Write, design, or edit web page content, or direct others producing content. • Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. Show less