Amanda Bell
Art Director | Lead Designer at Alpha Lion- Claim this Profile
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Topline Score
Bio
Craig Walker
Amanda Bell is one of the most exciting young talents I've had the pleasure of directing. She's whip-smart, focused, collaborative and highly creative, and comes with a style all her own. I saw Amanda's book before I ever met her and was instantly drawn to not only her technical proficiency as an artist, but at the underlying central ideas to each of the pieces of her work. A creatively strategically-minded gift. She immediately made an impact upon joining our team, cleaning up and systematizing our external communications templates as well as our vast icon library. But her truest gift as a teammate lay beyond pure brand management and into the realm of brand evolution. Super Bowl is an important time of year for our brand, and particularly so for Super Bowl LI, which took place at the stadium bearing our name. My challenge to the team was simple: bring me an idea that clearly connects the dots between our brand, the Super Bowl and the city we call home. Make it simple, make it evocative, make it celebratory. Without hesitation, Amanda got to work ideating with the team until they'd landed on just such an idea. And idea that she brought to life and made her own. Beautiful is the simplest expression of the outcome of her hard work on that campaign which, by the way, resounded throughout the company. These are just a few examples of what she brings to the table. Some of the intangibles -- beyond her creative brilliance -- that make her an ideal member of any creative team include her poise under pressure, her willingness to champion the ideas of others and her capacity for learning new things. I am so pleased to have worked with Amanda and couldn't recommend her more highly. She's, quite simply, a star on the rise.
Craig Walker
Amanda Bell is one of the most exciting young talents I've had the pleasure of directing. She's whip-smart, focused, collaborative and highly creative, and comes with a style all her own. I saw Amanda's book before I ever met her and was instantly drawn to not only her technical proficiency as an artist, but at the underlying central ideas to each of the pieces of her work. A creatively strategically-minded gift. She immediately made an impact upon joining our team, cleaning up and systematizing our external communications templates as well as our vast icon library. But her truest gift as a teammate lay beyond pure brand management and into the realm of brand evolution. Super Bowl is an important time of year for our brand, and particularly so for Super Bowl LI, which took place at the stadium bearing our name. My challenge to the team was simple: bring me an idea that clearly connects the dots between our brand, the Super Bowl and the city we call home. Make it simple, make it evocative, make it celebratory. Without hesitation, Amanda got to work ideating with the team until they'd landed on just such an idea. And idea that she brought to life and made her own. Beautiful is the simplest expression of the outcome of her hard work on that campaign which, by the way, resounded throughout the company. These are just a few examples of what she brings to the table. Some of the intangibles -- beyond her creative brilliance -- that make her an ideal member of any creative team include her poise under pressure, her willingness to champion the ideas of others and her capacity for learning new things. I am so pleased to have worked with Amanda and couldn't recommend her more highly. She's, quite simply, a star on the rise.
Craig Walker
Amanda Bell is one of the most exciting young talents I've had the pleasure of directing. She's whip-smart, focused, collaborative and highly creative, and comes with a style all her own. I saw Amanda's book before I ever met her and was instantly drawn to not only her technical proficiency as an artist, but at the underlying central ideas to each of the pieces of her work. A creatively strategically-minded gift. She immediately made an impact upon joining our team, cleaning up and systematizing our external communications templates as well as our vast icon library. But her truest gift as a teammate lay beyond pure brand management and into the realm of brand evolution. Super Bowl is an important time of year for our brand, and particularly so for Super Bowl LI, which took place at the stadium bearing our name. My challenge to the team was simple: bring me an idea that clearly connects the dots between our brand, the Super Bowl and the city we call home. Make it simple, make it evocative, make it celebratory. Without hesitation, Amanda got to work ideating with the team until they'd landed on just such an idea. And idea that she brought to life and made her own. Beautiful is the simplest expression of the outcome of her hard work on that campaign which, by the way, resounded throughout the company. These are just a few examples of what she brings to the table. Some of the intangibles -- beyond her creative brilliance -- that make her an ideal member of any creative team include her poise under pressure, her willingness to champion the ideas of others and her capacity for learning new things. I am so pleased to have worked with Amanda and couldn't recommend her more highly. She's, quite simply, a star on the rise.
Craig Walker
Amanda Bell is one of the most exciting young talents I've had the pleasure of directing. She's whip-smart, focused, collaborative and highly creative, and comes with a style all her own. I saw Amanda's book before I ever met her and was instantly drawn to not only her technical proficiency as an artist, but at the underlying central ideas to each of the pieces of her work. A creatively strategically-minded gift. She immediately made an impact upon joining our team, cleaning up and systematizing our external communications templates as well as our vast icon library. But her truest gift as a teammate lay beyond pure brand management and into the realm of brand evolution. Super Bowl is an important time of year for our brand, and particularly so for Super Bowl LI, which took place at the stadium bearing our name. My challenge to the team was simple: bring me an idea that clearly connects the dots between our brand, the Super Bowl and the city we call home. Make it simple, make it evocative, make it celebratory. Without hesitation, Amanda got to work ideating with the team until they'd landed on just such an idea. And idea that she brought to life and made her own. Beautiful is the simplest expression of the outcome of her hard work on that campaign which, by the way, resounded throughout the company. These are just a few examples of what she brings to the table. Some of the intangibles -- beyond her creative brilliance -- that make her an ideal member of any creative team include her poise under pressure, her willingness to champion the ideas of others and her capacity for learning new things. I am so pleased to have worked with Amanda and couldn't recommend her more highly. She's, quite simply, a star on the rise.
Experience
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Alpha Lion
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Art Director | Lead Designer
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Sep 2023 - Present
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Self-Employed
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Houston, Texas Area
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Graphic Designer | Art Director | Artist
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2010 - Present
Designed tattoos for several clients, created branding system for Flightless Coffee in San Francisco, designed logos for companies such as Driveline Baseball in Seattle, Sun Hands Massage in Houston, Rocket Girl Glass in Houston, and Caiden's Hope in Houston, designed an event poster for Oregon City Association in Oregon City, designed album artwork for Wild & Blue in California and Tortuga Shades in Texas Designed tattoos for several clients, created branding system for Flightless Coffee in San Francisco, designed logos for companies such as Driveline Baseball in Seattle, Sun Hands Massage in Houston, Rocket Girl Glass in Houston, and Caiden's Hope in Houston, designed an event poster for Oregon City Association in Oregon City, designed album artwork for Wild & Blue in California and Tortuga Shades in Texas
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Nutrabolt
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United States
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Food and Beverage Retail
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200 - 300 Employee
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Art Director
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Mar 2023 - May 2023
Translate marketing and branding strategies into integral campaigns, provide visual art guides for campaigns, manage and maintain integrity of the campaign direction, produce sketches and storyboards, provided art direction for the No Sh!t No Quit Club campaign, provided art direction for Xtend X Airheads product launch campaign, provided art direction for the C4YP Creator Program, assisted art direction for the Official Energy Drink of Summer Campaign
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Graphic Designer
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Sep 2018 - Mar 2023
Lead designer for the Xtend Healthy Hydration campaign, lead designer for the Xtend Airheads product launch, lead designer for the C4 Energy Ignite Your Fire campaign, lead designer for the C4 Energy X Starburst campaign, maintained C4 branding, tasked with organizing and designing monthly social media post campaigns for Cellucor, created a full Xtend icon library as a part of a rebrand initiative, created an international marketing guide for the marketing department, created display advertisements, social media assets, email blasts, wall graphics, trade show graphics, vehicle graphics, motion graphics, assisted with photoshoots, QA reviewed junior designer work Show less
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Green Mountain Energy Company
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United States
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Utilities
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100 - 200 Employee
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Visual Designer
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Jun 2017 - Feb 2018
Home page and landing page design, display advertisements, blog post graphics, monthly campaigns, social media assets, email campaigns, newsletter graphics, correspondence collateral, environmental graphics, vector illustration Home page and landing page design, display advertisements, blog post graphics, monthly campaigns, social media assets, email campaigns, newsletter graphics, correspondence collateral, environmental graphics, vector illustration
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NRG Energy
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United States
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Consumer Services
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700 & Above Employee
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Visual Designer
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Aug 2016 - Jun 2017
Redesigned generation factsheets into an organized system, audited and redesigned the NRG and Reliant icon library, refreshed the community ad system and updated corresponding guidelines, created a Super Bowl LI hospitality campaign for company guests, designed murals for an NRG office in Buffalo, created a floor-by-floor tour guide for NRG Headquarters in Princeton Redesigned generation factsheets into an organized system, audited and redesigned the NRG and Reliant icon library, refreshed the community ad system and updated corresponding guidelines, created a Super Bowl LI hospitality campaign for company guests, designed murals for an NRG office in Buffalo, created a floor-by-floor tour guide for NRG Headquarters in Princeton
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Origin, Inc.
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United States
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Design Services
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1 - 100 Employee
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Associate Graphic Designer
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Jun 2014 - Apr 2016
Created an in-depth system of PowerPoint and Word templates for Texas Children's Hospital locations and departments for internal use, designed Cameron's 2014 annual report and sustainability report, designed and oversaw production for Francesca's 2015 and 2016 annual reports Created an in-depth system of PowerPoint and Word templates for Texas Children's Hospital locations and departments for internal use, designed Cameron's 2014 annual report and sustainability report, designed and oversaw production for Francesca's 2015 and 2016 annual reports
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Education
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2008 - 2014
University of Houston
Bachelor of Fine Arts (BFA), Graphic Communications
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