Joey Pierce, CDME, TMP

Marketing & Research Manager at Visit Prince William, Virginia
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Contact Information
us****@****om
(386) 825-5501
Location
Alexandria, Virginia, United States, US

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Experience

    • United States
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Marketing & Research Manager
      • Feb 2023 - Present

    • United States
    • Marketing Services
    • 300 - 400 Employee
    • Content Director
      • Jun 2021 - Aug 2022

      ● Created all copy for the written and visual content needs for the Louisiana Office of Tourism, including blogs, articles, web copy, e-news and print materials. ● Directed the maintenance and updating of LouisianaTravel.com ● Managed the creation of campaign landing pages ● Oversaw the creation and implementation of social media content strategy

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Content Manager
      • Sep 2020 - Jun 2021

      ● Implement an award-winning blog and influencer marketing program that vastly increased new site visitors and time on site. It was our goal to bring a fresh perspective to Williamsburg, which we were able to accomplish through content partnerships with Golf.com, National Geographic and more. ● Managed the content creation for Visit Williamsburg’s social media ● Proofread all documents on behalf of the agency

    • Assistant Director
      • Feb 2018 - Dec 2019

      Houma, Louisiana • Identified new leads and research strategies • Marketed the brand of Louisiana's Bayou Country through a coordinated marketing plan • Lead the marketing, public relations, and product development teams • Developed, created and managed all social media platforms for the HACVB • Planned and managed events for press, political advocacy, networking and community outreach

    • Communications Manager
      • Jun 2014 - Feb 2018

      Houma, Louisiana • Managed, leveraged, and expanded the attractiveness of the Houma area as a destination through positive media coverage. • Maintained an engaging social media presence. • Educated the local community on tourism related topics and the economic impact of tourism. • Acted as a liaison between the film industry and Terrebonne Parish.

    • Travel Counselor
      • Jan 2014 - Jun 2014

      • Provide pertinent and concise information to perspective visitors to the Houma area through email and phone messaging. • Provide information to visitors in person regarding attractions, accommodations, and restaurants. • Maintain contact with local organizations in order to create an accurate calendar of events for visitors • Inventory and disseminate marketing material

    • Interpretive Guide
      • Sep 2009 - Jan 2014

      • Lead groups of visitors through a 200 year old historic home while answering questions regarding Louisiana’s culture and history. • Assess the knowledge of visitors through questioning and adjust each tour accordingly. • Assist visitors and promote sales in the plantation gift shop.

    • Higher Education
    • 700 & Above Employee
    • Building Manager
      • Aug 2004 - May 2009

      • Perform office duties, such as filing, typing, proofreading, mailings, and interdepartmental communication, in a timely manner. • Assist in the planning of student union events such as new student welcome parties, honorary banquets, and student organization meetings. • Conduct campus tours and answer student questions about life at Nicholls State including topics such as admission requirements and financial aid. • Create and manage marketing of student events

Education

  • Nicholls State University
    Bachelor of Arts (B.A.), English Language and Literature/Letters

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