Joey Pierce, CDME, TMP
Marketing & Research Manager at Visit Prince William, Virginia- Claim this Profile
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Bio
Experience
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Visit Prince William, Virginia
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Marketing & Research Manager
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Feb 2023 - Present
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Miles Partnership
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United States
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Marketing Services
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300 - 400 Employee
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Content Director
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Jun 2021 - Aug 2022
● Created all copy for the written and visual content needs for the Louisiana Office of Tourism, including blogs, articles, web copy, e-news and print materials. ● Directed the maintenance and updating of LouisianaTravel.com ● Managed the creation of campaign landing pages ● Oversaw the creation and implementation of social media content strategy
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Visit Williamsburg
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United States
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Hospitality
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1 - 100 Employee
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Content Manager
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Sep 2020 - Jun 2021
● Implement an award-winning blog and influencer marketing program that vastly increased new site visitors and time on site. It was our goal to bring a fresh perspective to Williamsburg, which we were able to accomplish through content partnerships with Golf.com, National Geographic and more. ● Managed the content creation for Visit Williamsburg’s social media ● Proofread all documents on behalf of the agency
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Assistant Director
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Feb 2018 - Dec 2019
Houma, Louisiana • Identified new leads and research strategies • Marketed the brand of Louisiana's Bayou Country through a coordinated marketing plan • Lead the marketing, public relations, and product development teams • Developed, created and managed all social media platforms for the HACVB • Planned and managed events for press, political advocacy, networking and community outreach
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Communications Manager
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Jun 2014 - Feb 2018
Houma, Louisiana • Managed, leveraged, and expanded the attractiveness of the Houma area as a destination through positive media coverage. • Maintained an engaging social media presence. • Educated the local community on tourism related topics and the economic impact of tourism. • Acted as a liaison between the film industry and Terrebonne Parish.
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Travel Counselor
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Jan 2014 - Jun 2014
• Provide pertinent and concise information to perspective visitors to the Houma area through email and phone messaging. • Provide information to visitors in person regarding attractions, accommodations, and restaurants. • Maintain contact with local organizations in order to create an accurate calendar of events for visitors • Inventory and disseminate marketing material
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Interpretive Guide
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Sep 2009 - Jan 2014
• Lead groups of visitors through a 200 year old historic home while answering questions regarding Louisiana’s culture and history. • Assess the knowledge of visitors through questioning and adjust each tour accordingly. • Assist visitors and promote sales in the plantation gift shop.
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Nicholls State University
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Higher Education
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700 & Above Employee
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Building Manager
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Aug 2004 - May 2009
• Perform office duties, such as filing, typing, proofreading, mailings, and interdepartmental communication, in a timely manner. • Assist in the planning of student union events such as new student welcome parties, honorary banquets, and student organization meetings. • Conduct campus tours and answer student questions about life at Nicholls State including topics such as admission requirements and financial aid. • Create and manage marketing of student events
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Education
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Nicholls State University
Bachelor of Arts (B.A.), English Language and Literature/Letters