Experience

Bank of Singapore, Asia's Global Private Bank

• Singapore
• Financial Services
• 700 & Above Employee

• Design Director

  • Mar 2021 - Present



Citi

• United States
• Financial Services
• 700 & Above Employee

• Product and Design System Designer / Creative Technologist - VP

  • May 2020 - Mar 2021

  Working as a key member in the innovative team leading regional experience covering 17 countries for APAC and Europe. Working as a key member in the innovative team leading regional experience covering 17 countries for APAC and Europe.



DBS Bank

• Singapore
• Banking
• 700 & Above Employee

• Vice President/Web Design Lead

  • Sep 2016 - Apr 2020

• Assistant Vice President

  • Aug 2014 - Aug 2016

  -Work as experience designer in the newly established design team in DBS. -Focus on product requirements, experience design and usability tests and user interviews. -Design the information structure and the platform, also the UX language, convert the traditional banking user experience into the best online mobile experience (for Clients as well as Staffs).Dec 2014, Individual SPOT Award;Jan 2016, CBG Heroes Award.Project: My WorkBench, Best in Class Remittance, Digital Onboarding, DBS DLS Show less



Taobao Marketplace

• Technology, Information and Internet
• 700 & Above Employee

• Design Specialist

  • Mar 2013 - Jul 2014

  - Work as a frontline designer, accomplishing requirements from different Business Unions. Focus on raising the usability of the modules and controls, and creating full solutions for new projects. - Work as a Design Consultant. Invited by teams in Taobao UED to review the quality of the products and give improving advice. - Build professional lectures in the design field. Raise the levels of the junior designers. - Design the design team’s public image of Taobao Marketplace. - Work as a frontline designer, accomplishing requirements from different Business Unions. Focus on raising the usability of the modules and controls, and creating full solutions for new projects. - Work as a Design Consultant. Invited by teams in Taobao UED to review the quality of the products and give improving advice. - Build professional lectures in the design field. Raise the levels of the junior designers. - Design the design team’s public image of Taobao Marketplace.



Tencent

• China
• Software Development
• 700 & Above Employee

• Senior UI Designer

  • Jan 2010 - Jan 2013

  Worked at the Customer Experience Design Center (CDC), a UX/UI design team Projects: Mac QQ v2 - A Space Odyssey - One of Tencent's flagship product - Role: Concept and GUI design leader, chief HCI designer - Result: Mac QQ v2 became the most welcomed and highly rated Tencent product in the Mac App store Android Tita Mobile Platform Design (Now known as New Bee Rom) - Role: GUI design leader - Result: Revamped the platform with a new Flat design style QQ Download v3 - Role: GUI, HCI design leader - Result: Fixed numerous UX problems and majorly improved the UI style (defined the character of the product by the style, and got recognition by users) iShare Workshop - A photo-sharing product created to meet different requirements from different users - Role: GUI design leader, also HCI designer Other projects I worked on include Tencent Weibo, iPad QQ, Android PAD QQ, iPad QQ Video Player, Android/WebOS Pad QZone, QQ Image, QQi, and Tencent CRM Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Visual Designer

  • Sep 2008 - Jan 2010

  - Created the "Design for Kids" concept and earned an intellectual patent applied through Hewlett Packard. - Worked on the "Redwood" UI design concept, designing most of its visual aspects using Windows Presentation Foundation (WPF) . - Team leader of the TouchSmart and Deckard background design projects. - Worked on the Socktop and F@TS projects as an interactive and visual designer. One of my proposed concepts was selected to be developed into the F@TS product. - Conducted UI research using 3D Max and Rhino, combining them with WPF to create new, unique UIs. Show less



3G Advertising and Branding Ltd

• Graphic Designer

  • Apr 2008 - Aug 2008

  - Worked on all advertising and exhibition posters. - Designed a new visual concept for the SoShanghai website - Created the "GiGi" mascot for the company. - Illustrated for the Newspaper Students' English Post, a company publication for children - Worked on all advertising and exhibition posters. - Designed a new visual concept for the SoShanghai website - Created the "GiGi" mascot for the company. - Illustrated for the Newspaper Students' English Post, a company publication for children