Experience

Cytora

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director

  • Nov 2021 - Present



Appvia

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Oct 2019 - Sep 2021

  Kore Operate enables organisations to securely develop and deploy applications in the cloud by providing a fully multi-cloud Kubernetes platform. My responsibilities and achievements at Appvia include: - Transformed Appvia’s brand, visual identity and voice to better reflect our unique offering directed toward enterprises, as well as bring to light the innovative nature of our product - Collaborating with product and sales teams on go-to-market approach and strategy through user research and market data - Designing marketing strategy and (for the first 8 months) single-handedly executing all activities including social media, content, demand generation and brand building - Re-design and re-launch a brand new website that spoke to our key personas, and was optimised for SEO which resulted in an exponential growth of our web traffic - Implemented agile/product way of working into our marketing team of 6 to orientate around experiments, data and prioritisation of initiatives to create a highly performing team that was based on trust, vulnerability and camaraderie - Initiated the development of our podcast ‘Cloud Unplugged’ which saw over 1000 downloads with its first 5 episodes - Working together with the CEO and an external PR agency, developed a thought leadership approach to elevate the experience of our founder and build his profile. Additionally managed analyst relationships. - Actively working with the rest of the leadership team to build an amazing culture within the company with near 0% churn rate



Sauce Labs

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Marketing Manager EMEA

  • Dec 2016 - Jul 2019

  Sauce Labs provides a bug-free digital experience by providing a scalable platform for web and mobile testing. I am a regional marketing team lead I’m responsible for Sauce Labs’ brand growth in the region. Responsibilities & Achievements - Planning the marketing strategy for Sauce Labs marketing in Europe which includes budgeting and selection of yearly activities, online marketing strategy and execution, as well as supporting my team members with driving events and inside sales. This lead to 101% revenue growth YOY. - Managing local marketing partnerships and coordinating regional webinars, bringing on average 800 registrations and 20% net new contacts - Mentoring, guiding and supporting the team of 4 - Leading local PR - heavily involved byline creation, press releases and interviews with regional spokespersons and the GM - Responsible for marketing - sales collaboration and pipeline building. Myself and the team are heavily involved in sales enablement and training of the new products and features, additionally marketing is sourcing 70% of deals closed every quarter



TestObject - Mobile Testing

• Germany
• IT Services and IT Consulting

• Head of Marketing

  • Mar 2016 - Dec 2016

  A Berlin-based startup focusing on creating a platform for mobile testing, acquired by Sauce Labs. I was Head of Marketing responsible for brand building, supporting the sales pipeline building and the company’s growth. Responsibilities and Achievements - Paving foundations for all marketing activities of TestObject. For almost a year the marketing team under my leadership have focused on growing the website traffic and the number of free trials, which respectively grew 100% and 50%. - Leading website re-design project: competitor benchmarking, mockup design and usability testing. This lead to a decrease in the bounce rate and increased number of visitors - Supported pipeline creation by increasing the number of leads through implementing lead generation tactics during the trade shows as well as re-designing the TestObject’s website. - Our marketing efforts helped the company to be recognised by a testing industry leader Sauce Labs which resulted ended in TestObject’s acquisition.



PapayaMobile Inc.

• China
• Wireless Services
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2014 - Nov 2015

  • Leading Papaya's global marketing initiatives • Coordinate PR activities • Lead internal communication to our sales teams, partners in Beijing, London, Bangalore and San Francisco. • Develop product positioning, value proposition and messaging for Papaya’s products, features and services across websites and marketing materials, working closely with our product and sales teams. • Identify customer segments, create and execute messaging strategies and approaches to each. • Provide input and direction on feature launches, managing the messages across the range of channels used to communicate new features and products to our own customers and partners. • Update AppFlood blog content. Creating community engaging articles supported by self analysed data • Design, creation and execution of e-mail campaigns with high conversion rate • Creating awesome web content and building landing pages that deliver high conversion rates. • Contribute to PR, including research, content drafting, data analysis and media outreach. • Updating core marketing materials including PPTs, flyers, company overviews etc. • Manage creation of online and print assets, working closely with design team. • Data mining and analysis • Social Media – planning, strategy, execution and training



Happylatte

• China
• Computer Games
• 1 - 100 Employee

• Marketing Project Manager

  • Apr 2014 - Aug 2014

  • In coordination with Head of Marketing develop, manage and coordinate internal schedule and key projects to ensure timely coordination and implementation • Assisting Head of Marketing in building and maintaining relations with game media and important industry influencers (journalists, bloggers, etc.) • Help create and execute the marketing plan • Review and proofread material for content accuracy, recommend changes and revise content in order to meet project objectives • Design and implementation of extensive customer research in order to provide the best insight for planning marketing campaigns • Support marketing team with day-to-day operations to facilitate and coordinate projects • Responsible for communicating to outsources and providing feedback. Content, website design, videos, banners etc • Designing e-mail campaigns • Supporting social media strategy and creation of the content images in Photoshop • Update blog content. Create an engaging, fresh, and relevant experience for those visiting the site • Provide feedback for continual improvement of marketing activities • Draft appealing, well-written marketing collateral • Staying up to date on latest news in the game industry • Execute other projects and special marketing assignments, as necessary



6waves

• Technology, Information and Internet
• 1 - 100 Employee

• Senior Community Manager

  • Jun 2013 - Apr 2014

  • Daily management and facilitation of social media platforms in order to create highly engaged communities. • Manage online activities to reach target audiences with engaging messages that work with other online content • Responsible for developing and implementing new communications and viral strategies through social media platforms to engage with players • Manage social media activities to drive organic community growth and interaction • Responsible for branding and message consistency for all 6 waves games in Beijing Studio • Design and implementation of engaging activities for all to players communities to establish connection with the brand • Design PR strategy for 6 waves games • Maintain a list of game review sites and ensure our games are being covered. • Develop processes, procedures, and improvements for 6waves forum & fan page moderation. • Training, guidance and supervising community management • Writing and designing insightful reports that help truly hear the voice of the players using a variety of tools including charts, imagery, timelines, and new creative approaches to highlighting key insights. • Work closely together with the customer service team to ensure all fan feedback is being categorized, prioritized and responded to.



Starry Expeditions

• China
• Travel Arrangements
• 1 - 100 Employee

• Public Relations Specialist

  • Nov 2012 - May 2013

  • Develop and own promotional activities, marketing channels and the production of marketing materials for specific events • Implement PR campaigns to celebrate successes and awards and the promotion of products • Review and edit existing promotional materials for marketing effectiveness and adherence to brand guidelines • Manage internal and external communications to align with corporate messaging and strategies • Manage online PR activities to reach target audiences with engaging messages that work with other online content • Manage social media activities to drive organic community growth and interaction • Develop Social media strategy & counsel, including ways to drive traffic, followers and engagement on social media platforms • Managing and updating blog with creative content. Writing an engaging, fresh, and relevant posts • Extensive • In charge of designing and organizing events to promote the company and build brand of Starry Expeditions • Responsible for the design of marketing creatives and company’s website



Filos Logos

• Wrocław, woj. dolnośląskie, Polska

• marketing intern

  • Dec 2011 - Feb 2012

  • translating website • running fun page on facebook • creating marketing campaigns • working on marketing strategy • contact with potential partners • translating website • running fun page on facebook • creating marketing campaigns • working on marketing strategy • contact with potential partners