Experience

PEXLY

• Netherlands
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Head Of Marketing

  • Dec 2021 - Present



Acumen International: Global EOR | PEO

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• Service Marketing Head

  • Apr 2020 - Jul 2021



Skywell Software

• Ukraine
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Head Of Marketing

  • Feb 2018 - Mar 2020

  Ukraine



Helpware

• United States
• Outsourcing/Offshoring
• 500 - 600 Employee

• Marketing Manager

  • Feb 2017 - Feb 2018

  Orange County, California / Ukraine Developed marketing strategy while working in conjunction with managers and sales professionals at an outstaff B2B company in the US market. Established objectives and accountabilities for the Marketing department and implemented new approaches and methods in conducting daily business to achieve company revenue goals. - Led all digital marketing initiatives including Search Engine Optimization, Social Media Marketing, Content Marketing, Email marketing, campaign landing page… Show more Developed marketing strategy while working in conjunction with managers and sales professionals at an outstaff B2B company in the US market. Established objectives and accountabilities for the Marketing department and implemented new approaches and methods in conducting daily business to achieve company revenue goals. - Led all digital marketing initiatives including Search Engine Optimization, Social Media Marketing, Content Marketing, Email marketing, campaign landing page development, retargeting and marketing automation. - Defined and tracked campaigns effectiveness and adjusted strategies accordingly Show less



Volia

• Ukraine
• Telecommunications
• 200 - 300 Employee

• Head of Digital Marketing unit

  • Jan 2015 - Dec 2016

  As the head of the Digital marketing unit, was responsible for digital marketing strategy, sales plan performance and brand awareness in the leading Telecom company in Ukraine. Developed SMM, SEO, email strategies, optimized onsite sales funnel, improved customer journey experience. Built up a dynamic digital team from scratch, hired a leading digital agency to cover all technical routine. As a result: • y-o-y web sales growth for 30% • the share of web sales in total sales… Show more As the head of the Digital marketing unit, was responsible for digital marketing strategy, sales plan performance and brand awareness in the leading Telecom company in Ukraine. Developed SMM, SEO, email strategies, optimized onsite sales funnel, improved customer journey experience. Built up a dynamic digital team from scratch, hired a leading digital agency to cover all technical routine. As a result: • y-o-y web sales growth for 30% • the share of web sales in total sales has grown by 4%

• Digital Marketing Manager

  • Jan 2014 - Jan 2015

  Led the online sales and marketing activities using all digital tools to reach target sales plan: • Search Engine Marketing (Search Engine Optimization, content marketing) • Social Media Marketing (contests, ad campaigns) • CPC, CPM, CPA campaigns (Adwords, Yandex Direct, Youtube, Display ad) • Email Marketing (customers data segmentation, upsell, cross-sell) • UX, UI



RS

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Online&Offline marketer

  • Oct 2011 - Dec 2013

  Set up and developed the web sales channel for the UK leading B2B distributor of electronics in Ukraine. Ran marketing plan and budget. Started and managed all online ad promo. Developed the web sales channel from zero: in 6 months it had formed 10% of total sales. Reported to the head office in the UK.



KP Media

• Online Marketing Specialist, www.finance.bigmir.net

  • Mar 2007 - Sep 2011

  Launched a new financial B2C site. Led it to the TOP 3 financial topic sites in the first 6 months. Responsible for all online marketing activities in close cooperation with web designers and developers teams. Ran PPC campaigns and SMM activities to reach sales and brand awareness targets.

• Junior Marketing Specialist, www.korrespondent.net

  • Nov 2005 - Feb 2007

  - online and offline promotion of the leading news magazine in Ukraine - marketing activities to build brand awareness and readers loyalty