Experience

Radix

• United States
• Real Estate
• 100 - 200 Employee

• VP of Marketing

  • Oct 2022 - Present



Ensighten, a CHEQ company

• United States
• Software Development
• 1 - 100 Employee

• VP of Marketing

  • Jul 2021 - Oct 2022

  • Oversaw all of marketing and demand generation including managing and hiring distributed remote team across the US and EMEA. • Led revamp of digital media strategy and company value prop realignment resulting in 45% increase in inbound leads. • Launched persona focused ABM campaign with initial outcomes yielding a > 300% increase in net new pipeline. • Drove to successful acquisition in June 2022 by CHEQ.ai with goals for 90% employee retention and integration across org. • Oversaw all of marketing and demand generation including managing and hiring distributed remote team across the US and EMEA. • Led revamp of digital media strategy and company value prop realignment resulting in 45% increase in inbound leads. • Launched persona focused ABM campaign with initial outcomes yielding a > 300% increase in net new pipeline. • Drove to successful acquisition in June 2022 by CHEQ.ai with goals for 90% employee retention and integration across org.



DATASHIELD

• United States
• Computer and Network Security
• 1 - 100 Employee

• Director of Demand Generation

  • Mar 2020 - Jul 2021

  • Supported business net-new acquisition and customer upsells resulting in a 30% growth in RMR despite 25% churn during COVID-19.• Refined content marketing strategy resulting in 1st page placement on over 12 different product lines and an increase in overall impressions by 8.7M.• Implemented paid ad campaign (AdWords & Social) driving in 2-6 new leads per day focused on managed services bundles and packages.• Instituted tent-pole event strategy to drive customer retention and partner relations with an added increase in lead generation by 20%.• Improved marketing automation and introduced nurture sequences resulting in a 35% decrease in sales cycle. Show less

• Marketing Manager

  • Mar 2019 - Feb 2020

  -Developed inbound lead generation strategy focused on content marketing and SEO resulting in a 77% increase in form submissions.-Rebranded and expanded digital footprint increasing number of SERP indexed pages from 14 to over 800, resulting in a 130X increase in uniques.-Launched podcast and video series to drive prospects further down funnel and help accelerate the sales cycle.



CV Solutions

• San Francisco Bay Area

• Director Of Sales

  • Jul 2013 - Mar 2019

  • Focused on customers in the Payment Processing, Cloud, MSP, VoIP, Cybersecurity, SaaS, Online Education and App Development industries; including companies such as FirstData, Trapp Technology, CampusLogic, The City POS, SelfTour, Datashield (ADT) and more. • Trapp Technology – Developed and implemented strategy to increase cloud free trial sign ups from 3 per day to over 180 per day at peak. • The City POS – Executed go-to-market strategy for highly competitive SF Bay Area restaurant sector resulting in a 142% uptick in leads. • SelfTour – Product development and go-to-market strategy with SEO focus increasing monthly revenue by 30X over 12 month period Show less



Total Financial Network

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Head Of Marketing

  • Oct 2009 - Mar 2019

  • Supported SMB’s with go-to-market strategies by consolidating marketing and technology services, cutting vendor management activity by 50% • Increased pipeline and revenue in one customer case study by over 35X by leveraging a combination of social and email marketing. • Delivered Google 1st page results for both seed and long-tail keywords resulting in 10X increase in revenue and 500% increase in lead flow. • Utilized creative marketing tactics including public groups and forums increasing lead flow by 300% and diversifying lead sources. • Optimized email marketing and nurture to create repeatable traffic and increase revenue by 18%. Show less



Trapp Technology

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Jul 2013 - Aug 2018

  -Provided SEO and SEM Strategy and Implementation for Trapp Technology and Related Brands -Served as Consultant and Interim Online Marketing Liaison during times of Role Vacancies -Focused on Content Marketing, Technical SERP Optimization and 3rd Party Syndication -Provided SEO and SEM Strategy and Implementation for Trapp Technology and Related Brands -Served as Consultant and Interim Online Marketing Liaison during times of Role Vacancies -Focused on Content Marketing, Technical SERP Optimization and 3rd Party Syndication



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Lead Analyst Operational Excellence

  • Mar 2008 - Oct 2009

  -Led as consultant providing in-depth analysis and recommendations for planning and execution within the framework of standard work. Consulting activities included the development, implementation and training for software, tools, metrics, sustainment and operating systems.-Led commodity team of 12 buyers resulting in successful acquisition of 5K materials while reducing supplier past dues from $1.7M to under $600K.-Facilitated successful implementation of SAP as power user and material master coordinator converting 300K materials and $1B in annual spend.-Implemented cross functional multi-site database and efficient reporting structure utilizing SharePoint, allowing multiple users single point access to timely information. Elimination of redundancy resulted in 66% increase in data management productivity. Show less

• Operational Excellence Analyst

  • Jan 2007 - Mar 2008

  -Supported the operational excellence leader and director of sourcing in analyzing and reporting key metrics and data for the engines product center.-Increased reporting efficiency and capacity by developing software automation, resulting in a 92% reduction in report turn time.-Developed the Input Forecast utilizing statistical modeling to derive external receipts and inventory impact with 90% confidence level.

• Planner/Buyer/Administrator II

  • May 2006 - Jan 2007

  -Managed direct procurement of airfoil commodity encompassing an annual spend of over $100 Million-Improved on time delivery from 66% to 93% including decreasing overall past due from $2.6 Million to less than $700K.

• Planner/Buyer/Administrator I

  • Feb 2006 - May 2006

  -Introduced a long term agreement to shop offload in order to achieve lower per unit service cost. Executed this by leveraging two special process suppliers resulting in 7% and 10% savings total of $225K yearly cost avoidance.

• Tactical Procurement Intern & Manufacturing Coordinator

  • Feb 2005 - Feb 2006

  -Negotiated prices with suppliers during the quoting process as well as specifically managed all products on contract with a local supplier. -Improved efficiency of weekly reporting process by improving PowerPoint templates resulting in a 25% decrease in presentation preparation time. -Streamlined data collection methods needed for metric reporting via the use of Excel spreadsheets resulting in a 50% reduction in cycle time.