Experience

AppsForBharat

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Product Manager

  • Feb 2021 - Present

  We are building Retention-first products for Bharat. Building for latent lifestyle needs of largely underserved Bharat segment (aka Next Billion Users) with the guiding philosophy of being user-centric, design-driven, technology-enabled, data-backed. Our latest product (currently in stealth) has good user love, and healthy metrics. The team has a good mix of 'youthful agility' and 'elderly wisdom', and we are looking for fellow builders to join us in this long marathon of building value for our users, and have sizeable impact in their lives. Do reach out to us at 'join@appsforbharat.com' to be a part of the journey, and create sizeable impact in the lives of millions of Indians! Show less



Meesho

• India
• Technology, Information and Internet
• 700 & Above Employee

• Senior Analyst

  • Nov 2018 - Feb 2021

  The largest reseller platform and one of the fastest growing ecommerce players in India, time spent at Meesho was nothing short of a rocketship. Projects I contributed to here: - Retention and reactivation initiatives - Gamification - Personalised feed - Community marketing - In-app real estate management - Operations Analysis - Improve Return and RTO percentage The largest reseller platform and one of the fastest growing ecommerce players in India, time spent at Meesho was nothing short of a rocketship. Projects I contributed to here: - Retention and reactivation initiatives - Gamification - Personalised feed - Community marketing - In-app real estate management - Operations Analysis - Improve Return and RTO percentage



Affine

• United States
• Business Consulting and Services
• 400 - 500 Employee

• Senior Business Analyst

  • May 2018 - Nov 2018

  Got an opportunity to work for one of the biggest pharma clients based in US, worked on doing segmentation, analysing data and providing dashboards in Tableau for creating major impacts around saving losses and increase profitability around major partners Got an opportunity to work for one of the biggest pharma clients based in US, worked on doing segmentation, analysing data and providing dashboards in Tableau for creating major impacts around saving losses and increase profitability around major partners



Analytics Quotient

• Business Analyst

  • Mar 2016 - Apr 2018

  Analytics Quotient (AQ) provides analytics-powered insights and solutions to marketing and business problems to leading global marketers. Do you face these or similar questions often?1.““Can someone help me understand key drivers of consumer purchase behavior, employing consistent methods across the globe?"2. “Is there someone out there that help identify innovation opportunity spaces by integrating & analyzing the multitude of data sets we have?”3. “Can I get better visualization and reporting for the tracking data I collect?” 4. “I know I could do a lot more with the data we collect, if only I had the bandwidth” 5. “Our data should be more actionable, but my team has many priorities other than data analysis”Our consultants help companies make better marketing decisions through strategic thinking that leverages quantitative analysis. The quantitative analyses are performed using sales, financial, market research, media, retail audit and other client data sources. Started in late 2008, AQ has 400 associates today. We work extensively with clients in the Consumer Packaged Goods, Retailing, Restaurant & Hospitality, Media & Entertainment, Technology and other industries.Some of our current key clients include: The world’s largest Non-Alcoholic Beverage CompanyWorld’s largest Casual Dining Restaurant CompanyOne of the world’s largest Club Format Retailers One of the world’s largest Beer CompaniesA Global Computer Hardware MajorPremium Global Spirits CompanyRecent updateSee all See all recent updatesImage accompanying recent updateMillward Brown Agrees to Acquire Marketing Analytics Company Analytics QuotientSpecialtiesMarketing analytics, Consulting, KPO, Marketing ROI measurement, Brand health analytics, Portfolio strategy & allocation, Integrated tools & dashboards, segmentation, drivers analysis, Marketing ROI measurement, Brand health dashboards, and Web analytics Show less

• Trainee Business Analyst

  • Dec 2014 - Mar 2016

  2014 – Present (1 years)Bengaluru Area, IndiaPresently working as a Trainee Business Analyst in 'Analytics Quotient'​ - a marketing analytics firm, which provides consumer-centric analytics that helps translate client's data into profitable marketing insights.Key Responsibilities:• Analyze consumer behavior and marketing data.• Understand outputs, identify patterns, conclude findings and stitch them into actionable insights.• Convert it into visually appealing form to communicate information clearly and efficiently to users.• Track market trends and competitor moves and hence recommend strategies to sustain and improve the market share.Relevant Skills:• Business/Data Analysis• Presentation of Data and Key Insights (Dashboard, PowerPoint and Infographics)• Tools/Technology: Advanced Excel, VBA/Macro, SPSS, R Show less