Experience

The British & Irish Lions

• Ireland
• Spectator Sports
• 1 - 100 Employee

• Director of Marketing and Product

  • Jul 2020 - Present

  Gloucester, England, United Kingdom Responsible for the creation, planning and implementation of the marketing and product strategies for Lions Rugby Travel programme. Successful delivery of relevant marketing and product strategies that drive enhanced revenue generation for the projects, and the growth of core, and new, consumers, and identifying key roadmaps that lead to the achievement of the company vision.

• Senior Marketing Manager - Marketing, Communications and Digital

  • Jun 2014 - Jul 2020

  Gloucester, United Kingdom Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for Lions Rugby Travel, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and… Show more Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for Lions Rugby Travel, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations Key Achievements - Record sales for 2017 tour, 70% more than in 2013 - Able to attribute 67% of sales directly to marketing spend - Recorded all sales while saving 32% of the budget allocated As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement development In addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board.



England Rugby Travel

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Director of Marketing and Product

  • Jul 2020 - Present

  Gloucester, England, United Kingdom Responsible for the creation, planning and implementation of the marketing and product strategies for England Rugby Travel programme. Successful delivery of relevant marketing and product strategies that drive enhanced revenue generation for the projects, and the growth of core, and new, consumers, and identifying key roadmaps that lead to the achievement of the company vision.

• Senior Marketing Manager

  • Jun 2014 - Jul 2020

  Gloucester, United Kingdom Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for the England Rugby Travel, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand… Show more Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for the England Rugby Travel, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement development In addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. 



Mike Burton Group Limited

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Director of Marketing and Product

  • Jul 2020 - Present

• Senior Marketing Manager

  • Jun 2014 - Jul 2020

  Gloucester, United Kingdom Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for The Mike Burton Group, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and… Show more Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for The Mike Burton Group, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations Key Achievements - Record sales for 2017 tour, 70% more than in 2013 - Able to attribute 67% of sales directly to marketing spend - Recorded all sales while saving 32% of the budget allocated As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement development In addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board.



Team GB

• Spectator Sports
• 1 - 100 Employee

• Director of Marketing and Product

  • Jul 2020 - Feb 2023

  Gloucester, England, United Kingdom Responsible for the creation, planning and implementation of the marketing and product strategies for Team GB Live travel programme. Successful delivery of relevant marketing and product strategies that drive enhanced revenue generation for the projects, and the growth of core, and new, consumers, and identifying key roadmaps that lead to the achievement of the company vision.



Team GB Live

• Senior Marketing Manager

  • Jul 2017 - Jul 2020

  Gloucester, United Kingdom Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for the Team GB Live, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and… Show more Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for the Team GB Live, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement development In addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board. Show less



Mike Burton Corporate Hospitality

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Senior Marketing Manager

  • Jun 2014 - Jul 2019

  Gloucester, United Kingdom Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for Mike Burton Corporate Hospitality, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management… Show more Responsible for a growing marketing team who develop, create and deliver effective and industry-leading campaigns and communications to support the delivery of all sales and financial targets. The role involves the creation and implementation of strategic marketing, communications and digital plans for Mike Burton Corporate Hospitality, including: - Market research, analysis, and target audience - Digital and e-commerce development - Customer Relationship Management - Brand and Product Marketing - Partnerships - Content and Social Media - Public Relations As well as delivering innovative, creative campaigns, the development of the team is key, and includes - Effective management of the team to ensure delivery and financial targets are achieved across all projects - Managing, coaching and inspiring the team to ensure effective and timely delivery of all aspects of marketing, communications, content and digital - Manage relationships with suppliers as appropriate, ensuring delivery within budget and driving continuous improvement development In addition, to the above, a key part of the role includes participating in the strategic operation of the business by being part of the senior management team, providing accurate and timely management and financial information and reports, to the Operating Board.  Show less



Lampshade Marketing

• United Kingdom
• Advertising Services

• Managing Director

  • Jun 2010 - Feb 2019

  Gloucester, UK Managing Director at Lampshade Marketing, a fresh Marketing agency, specialising in Content managed website design and development, Business strategy development, Natural search engine optimisation, Pay per click advertising, Social media and Email marketing.



Ecclesiastical Insurance UK

• United Kingdom
• Insurance
• 500 - 600 Employee

• Head of Marketing Communications

  • Nov 2012 - May 2014

  Gloucester, United Kingdom Heading up a large team of marketing professionals, devising integrated marketing communication programmes & campaigns relevant to target audiences, using traditional and digital marketing. All of this is done with a keen focus on budget, maximising ROI & instilling commercial and creative thinking within the team. Whilst doing this, I develop digital and online communication channels as an integral part of campaigns ensuring optimum mix & building digital marketing expertise… Show more Heading up a large team of marketing professionals, devising integrated marketing communication programmes & campaigns relevant to target audiences, using traditional and digital marketing. All of this is done with a keen focus on budget, maximising ROI & instilling commercial and creative thinking within the team. Whilst doing this, I develop digital and online communication channels as an integral part of campaigns ensuring optimum mix & building digital marketing expertise across the team, overseeing web development to ensure smooth implementation of new online products, services, and website functionality through close liaison with the relevant commercial and technical teams. The team of digital specialists are key to the implementation of digital campaigns, including, SEO, PPC and Social. Key to this is managing and monitoring impact and effectiveness of all digital activity – specifically SEO, PPC and Social media.

• Head Of Digital

  • Aug 2006 - Nov 2012

  Manage the development of the core Ecclesiastical websites and support other company websites, ensuring adherence with brand values and visual identity, including: - Strategic planning for web enabling the business - Development of strategy and execution of online promotion of websites through SEO, PPC, Social Media and affiliated sales - Design, visual layout, customer journey, User experience, CTAs and site mapping - Development and execution of email marketing for B2B and… Show more Manage the development of the core Ecclesiastical websites and support other company websites, ensuring adherence with brand values and visual identity, including: - Strategic planning for web enabling the business - Development of strategy and execution of online promotion of websites through SEO, PPC, Social Media and affiliated sales - Design, visual layout, customer journey, User experience, CTAs and site mapping - Development and execution of email marketing for B2B and B2C customers During my time I implemented full end to end B2C quote and buy ecommerce solution, resulting in 80% of sales online, delivered a successful B2B web enablement program which now results in 70% of Ecclesiastical’s premium income being delivered online. This system has been voted the 4th best insurers own e-trading platform by Brokers via Insurance Times in 2012. I also ensured smooth implementation of new online products, services, Social media implementations and website functionality through close liaison with the relevant commercial and technical teams. I produced annual web development marketing strategies in line with company, divisional and product objectives. Set and manage budget throughout the year. This is all achieved by manage the motivation, development and performance of staff to ensure the delivery of a high standard and efficient service and the achievement of department goals.



SCA - Hygiene and Forest Products Company

• Sweden
• Manufacturing
• 700 & Above Employee

• Business placement

  • 1997 - 1999