Change Manager

• Oct 2021 - Present

Change Manager

• May 2019 - May 2021

Change Manager

• Oct 2018 - May 2019

Senior Change Analyst

• Oct 2017 - Oct 2018

Change and Communications Manager

• May 2017 - Oct 2017

Senior Change Analyst and Product Owner

• May 2016 - Feb 2017

RESPONSIBILITIES: - Operating within an agile environment. - Defining, guiding and building the direction of Direct Marketing - an automated marketing tool built by Marketing Cloud that feeds into the broker CRM (Podium - powered by Salesforce) - requiring me to quickly become familiar with the most complicated Marketing Cloud integration in the world and V5 multi-connector capabilities, that allowed this integration. - Managing a tech team of over 10, understanding their deliverables and ensuring they stay on track. - Presenting strategies and status reports to major stakeholders. - Providing guidance on major change strategies. - Constant engagement with external providers including creative agencies and technical resources. - Maintaining project requirements and status in JIRA. - Consulting on a pricing model and payment process.

Marketing Manager

• Dec 2014 - Feb 2016

RESPONSIBILITIES: - Sole marketing contact for rapidly growing nationwide SME. - Planning and designing various collateral including flyers, print ads and t-shirts etc; using Adobe Illustrator, InDesign and Photoshop. - Managing and safeguarding of a newly designed brand, and ensuring that all Lifetime IP is on-brand in terms of imagery, photography and tone-of-voice. - Strategic organisation of large-scale events including tradeshows, external conferences and expos. - Project managing the re-branding of nationwide network of offices. - Sole management of marketing budget. - Design, content creation and distribution of two monthly newsletters as well as multiple internal communications. - Website updates and project roll-out.

Senior E-Development Analyst

• Nov 2013 - Nov 2014

RESPONSIBILITIES: - Updating email content including links, images, dynamic content/personalisation, tracking and development of email templates, microsites and forms. - All aspects of campaign testing including content, process, tracking and email deliverability. - Ensuring campaigns adhere to brand guidelines and standards. - Post campaign analysis and recommendations and ad-hoc and standard campaign reporting. - Distribution of critically important email campaigns to large client profiles and networks. - Aprimo system guru - International stakeholder management - End-to end management and roll out of digital elements related to large, high profile events across EU and UK.

Digital Communications Officer

• Apr 2013 - Aug 2013

RESPONSIBILITIES: - Managing and executing a variety of social media accounts including Plan Australia and Because I am a Girl. - Preparing social media strategies for the various platforms currently initiated and a number of other proposed platforms- proposals then presented at executive level. - Managing and producing online presence/content on a variety of social media platforms daily. Website management and content included. - Reporting on social media performance- including in-depth analysis of strengths and opportunities for improvement across all platforms. - Daily maintenance, updating and project deployment on the website within Enterprise. - End-to-end processing of eDMs from original HTML design, to copy writing content, to launch using the CRM system- Blackbaud, and everything in between.

Marketing Coordinator

• Dec 2012 - Apr 2013

RESPONSIBILITIES:- Day-to day management of Social Media- Facebook, Twitter, LinkedIn- including content creation, community management, conflict resolution and strategic development.- Integration of a complaint management system for Social Media - becoming a main point of contact for the company wide complaints policy.- Social monitoring, analysis and sentiment attribution via the Radian6 engagement console.- Copy writing for intranet stories, marketing collateral, web and eDM content.- Design and launch of eDM campaigns for both BAU and Project purposes.- Website development.

Marketing and Communications Assistant

• Apr 2012 - Apr 2013

Marketing Assistant

• Aug 2011 - Jan 2012