Experience

B&Partners.co

• Brazil
• Advertising Services
• 1 - 100 Employee

• Group CFO

  • Sep 2019 - Present



MarketUP

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• CFO

  • Feb 2019 - Jan 2020



SunsetDDB

• Brazil
• Advertising Services
• 100 - 200 Employee

• CFO

  • Mar 2009 - May 2018

  - Responsible for all financial and operational functions such as Finance Planning, Forecasting, Accounting, Taxes, Treasury, Human Resources, Information Technology, Legal, Procurement and Facilities Management, leading a team of 40 people. - Developed and implemented a plan comprising processes improvements and expenses optimization, with a direct impact in the net margin. - Structured alternative compensation models for the advertising services rendered by the agency. - Assumed leadership in the project of legal entities restructuring, aiming to better align shareholders´ objectives with managers´ incentives. - Established a new process for the development of the annual budget, delivering a clear and enforceable vision, tangible objectives and measurable goals. - Defined metrics and established controls for working capital management, increasing financial revenue. - Restructured the HR Department, implementing strategic people management systems, such as salaries and benefits, performance management, recruitment, training and development, internal communication, whilst outsourcing transactional tasks such as payroll. - Restructured the IT Department, ensuring focus on information security, end user support and systems development. - Restructured the Legal Department, enhancing quality and speed in the preparation of legal opinions, while reducing costs with external lawyers. - Established and enforced policies and directives in Procurement, selecting preferred suppliers and renegotiating key contracts. - Chief Financial Officer, Diretor Financeiro , Publicidade , Agência de Publicidade , Comunicação , Digital , Mídia , Propaganda , B/Ferraz , B&Partners , Omnicom , DDB , Big 4 Show less



LDC

• Brazil
• Advertising Services
• 1 - 100 Employee

• CFO

  • Feb 2007 - Feb 2009



SunsetDDB

• Brazil
• Advertising Services
• 100 - 200 Employee

• Controller

  • Mar 2003 - Feb 2007



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Manager

  • Mar 2001 - Mar 2003

  Joined Deloitte and Touch partnership due to the merger between Andersen and DT in Brazil. Responsibilities: - Lead the audit services for large subsidiaries of European and American accounts and for major local accounts in industrial and consumer markets, define and coordinate the account strategy and the development of services providing added value to the clients. - Lead due diligences and GAAP analysis for Brazilian depositary receipts. - Management of 20 to 30 simultaneous projects per year. - Customer service oriented, having successfully developed commercial activities and added new clients or new services to existing clients. - Analysis of contemplated transactions to ascertain regulatory, fiscal, financial, operational consequences to provide relevant information to key decision makers. Analysis of business plans to challenge assumptions in order to improve reliability of the forecasted results. - Profound knowledge of the Brazilian tax and legal environment, tax planning structures, business acquisitions and disposals. - Demonstrated expertise in the assessment of shared service centers, internal controls, identification of risk, and in providing risk management advice. - Demonstrated record of building strong teams, setting high performance standards, challenging people to excel, and eliciting their sustained high performance. Show less



Arthur Andersen & Co.

• Accounting
• 1 - 100 Employee

• Senior Manager

  • Dec 1995 - Mar 2001

  Started my career at Arthur Andersen in 1995 as trainee, where I developed my initial skills on this area. Started my career at Arthur Andersen in 1995 as trainee, where I developed my initial skills on this area.