Elaine Au
Account Executive at Captus Advertising- Claim this Profile
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Cantonese Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Data Analytics Certificate
Cornell UniversityApr, 2020- Nov, 2024 -
Google Ads Search Certification
Google AdsMay, 2022- Nov, 2024 -
Google Analytics Individual Qualification
Google analyticsMay, 2022- Nov, 2024
Experience
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Captus Advertising
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Canada
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Advertising Services
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1 - 100 Employee
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Account Executive
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Oct 2021 - Present
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Advertising Coordinator
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Apr 2021 - Oct 2021
- Provide ongoing client service for corporate clients in industries including government, financial service,HVAC repair and real estate developers to discuss campaign goals, budget allocation and planning- Coordinate with contractors and media suppliers including translators, TV & radio stations, print media outlets and digital suppliers to localize English campaigns into Chinese, Korean, Punjabi and Tagalog- Conducted media planning on print, digital and direct buy ads for the BC Government COVID-19 campaign to educate the general public on vaccine cards, vaccinations for children and booster shots- Complete annual media planning and execution for Reliance Home Comfort to focus on the Chinese-speaking community for TV, radio, social media, sponsored e-mail and WeChat marketing campaign- Oversee the production and time selection of client TV and radio spots to maximize ad spend effectiveness
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Hungry Hippo
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Canada
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Restaurants
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Marketing Coordinator
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Jul 2020 - Mar 2021
- Responsible for the execution of all aspects of promotions. Includes implementing promotions/contests, writing promotional announcements, creating social media content - Expand business by developing and implementing marketing strategies. Collaborate with team members to gather information on clients for improving promotion strategies - Manage and oversee social media content, organize, and track content calendar accordingly - Establish brand presence on social media by maintaining relationships via communication/interaction with followers - Collect industry market information, prepare for the industry market and competitor analysis report - Perform the marketing surveys and provide proposals to improve the market effect - Direct the preparation of brochures, flyers, press releases, newsletters, presentations materials in the marketing activities to increase awareness of company - Manage and maintain relationships with the key clients; Explore and evaluate new business opportunities
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C&O Apparel Inc.
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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Production Coordinator
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Jul 2019 - Jun 2020
- Proofread fabric ordered and organizing information into the company database.- Manage purchase orders, tracking order progress and documenting all information.- Schedule shipment and negotiate shipment terms with fabric suppliers.- Manage samples sent from suppliers, and provide feedbacks and communicating changes to suppliers as needed.- Analyze consumption of fabrics to predict production quantity.- Analyze sales report to control production quantity.- Prepare weekly production report to analyze production performance and for production planning.Assist in production planning.
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World Vision Canada
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Canada
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Non-profit Organizations
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300 - 400 Employee
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Fundraiser
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Sep 2016 - Sep 2017
- Assisted in organizing charitable campaigns and events - Responsible for promoting the child sponsorship Marketing- Motivate potential sponsors to join the child sponsorship program- Trained volunteers in fundraising practices skills- Answered potential sponsors' questions and inquiries- Helped in filling up donor information - Assisted in organizing charitable campaigns and events - Responsible for promoting the child sponsorship Marketing- Motivate potential sponsors to join the child sponsorship program- Trained volunteers in fundraising practices skills- Answered potential sponsors' questions and inquiries- Helped in filling up donor information
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DBS Bank
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Singapore
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Banking
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700 & Above Employee
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Summer Internship
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May 2017 - Aug 2017
• Organized customers’ credit reports • Responsible for scanning legal documents • Assisted in doing redemption process • Organized customers’ credit reports • Responsible for scanning legal documents • Assisted in doing redemption process
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Club 21 Singapore (part of the Como Group)
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Singapore
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Retail Apparel and Fashion
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100 - 200 Employee
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Sales Associate
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Jun 2015 - Jul 2015
• Maximized monthly sales revenue.• Provided excellent customer service by meeting specific needs of individual customers.• Explained latest store promotion to customers.• Assisted in stock controls. • Maximized monthly sales revenue.• Provided excellent customer service by meeting specific needs of individual customers.• Explained latest store promotion to customers.• Assisted in stock controls.
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Education
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The University of British Columbia
Bachelor of Commerce (B.Com.), Business Technology Mangement & Marketing -
Yew Chung International School of Shanghai
International Baccalaureate