Elaine Au

Account Executive at Captus Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • Cantonese Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Data Analytics Certificate
    Cornell University
    Apr, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads
    May, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google analytics
    May, 2022
    - Nov, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Oct 2021 - Present

    • Advertising Coordinator
      • Apr 2021 - Oct 2021

      - Provide ongoing client service for corporate clients in industries including government, financial service,HVAC repair and real estate developers to discuss campaign goals, budget allocation and planning- Coordinate with contractors and media suppliers including translators, TV & radio stations, print media outlets and digital suppliers to localize English campaigns into Chinese, Korean, Punjabi and Tagalog- Conducted media planning on print, digital and direct buy ads for the BC Government COVID-19 campaign to educate the general public on vaccine cards, vaccinations for children and booster shots- Complete annual media planning and execution for Reliance Home Comfort to focus on the Chinese-speaking community for TV, radio, social media, sponsored e-mail and WeChat marketing campaign- Oversee the production and time selection of client TV and radio spots to maximize ad spend effectiveness

    • Canada
    • Restaurants
    • Marketing Coordinator
      • Jul 2020 - Mar 2021

      - Responsible for the execution of all aspects of promotions. Includes implementing promotions/contests, writing promotional announcements, creating social media content - Expand business by developing and implementing marketing strategies. Collaborate with team members to gather information on clients for improving promotion strategies - Manage and oversee social media content, organize, and track content calendar accordingly - Establish brand presence on social media by maintaining relationships via communication/interaction with followers - Collect industry market information, prepare for the industry market and competitor analysis report - Perform the marketing surveys and provide proposals to improve the market effect - Direct the preparation of brochures, flyers, press releases, newsletters, presentations materials in the marketing activities to increase awareness of company - Manage and maintain relationships with the key clients; Explore and evaluate new business opportunities

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Production Coordinator
      • Jul 2019 - Jun 2020

      - Proofread fabric ordered and organizing information into the company database.- Manage purchase orders, tracking order progress and documenting all information.- Schedule shipment and negotiate shipment terms with fabric suppliers.- Manage samples sent from suppliers, and provide feedbacks and communicating changes to suppliers as needed.- Analyze consumption of fabrics to predict production quantity.- Analyze sales report to control production quantity.- Prepare weekly production report to analyze production performance and for production planning.Assist in production planning.

    • Canada
    • Non-profit Organizations
    • 300 - 400 Employee
    • Fundraiser
      • Sep 2016 - Sep 2017

      - Assisted in organizing charitable campaigns and events - Responsible for promoting the child sponsorship Marketing- Motivate potential sponsors to join the child sponsorship program- Trained volunteers in fundraising practices skills- Answered potential sponsors' questions and inquiries- Helped in filling up donor information - Assisted in organizing charitable campaigns and events - Responsible for promoting the child sponsorship Marketing- Motivate potential sponsors to join the child sponsorship program- Trained volunteers in fundraising practices skills- Answered potential sponsors' questions and inquiries- Helped in filling up donor information

    • Singapore
    • Banking
    • 700 & Above Employee
    • Summer Internship
      • May 2017 - Aug 2017

      • Organized customers’ credit reports • Responsible for scanning legal documents • Assisted in doing redemption process • Organized customers’ credit reports • Responsible for scanning legal documents • Assisted in doing redemption process

    • Singapore
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Sales Associate
      • Jun 2015 - Jul 2015

      • Maximized monthly sales revenue.• Provided excellent customer service by meeting specific needs of individual customers.• Explained latest store promotion to customers.• Assisted in stock controls. • Maximized monthly sales revenue.• Provided excellent customer service by meeting specific needs of individual customers.• Explained latest store promotion to customers.• Assisted in stock controls.

Education

  • The University of British Columbia
    Bachelor of Commerce (B.Com.), Business Technology Mangement & Marketing
    2014 - 2020
  • Yew Chung International School of Shanghai
    International Baccalaureate
    2010 - 2014

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