Experience

Blox Software

• United Kingdom
• Software Development
• 1 - 100 Employee

• Strategic Marketing and Operations Consultant

  • Sep 2023 - Present

  London, England, United Kingdom Following end of extended interim contract moved in to a consulting role advising as Blox implements the marketing plan put in place during the previous period, as well as on business and operational activity pivotal to the future success of the organisation as it enters a phase of accelerated growth. Success delivered via a focus on Product-led Growth, brand development, and Demand Generation strategies.

• Interim Head of Marketing

  • Jan 2023 - Sep 2023

  London, England, United Kingdom Interim role (full-time) leading the Marketing function for Blox, a new disruptive player in the FP&A / ConnectedPlanning space, helping leaders make better, faster decisions. *Leading the marketing function through the company's initial stages, from beta through product launch to monetisation and revenue. *Building processes, implementing tools, and drawing up short, medium, and long-term strategy from scratch *Product-led growth via freemium model, and focus on user… Show more Interim role (full-time) leading the Marketing function for Blox, a new disruptive player in the FP&A / ConnectedPlanning space, helping leaders make better, faster decisions. *Leading the marketing function through the company's initial stages, from beta through product launch to monetisation and revenue. *Building processes, implementing tools, and drawing up short, medium, and long-term strategy from scratch *Product-led growth via freemium model, and focus on user feedback. *Initial 3-month contract extended to eight, in order to prepare the company for launch of monetisation. Blox empowers leaders at small businesses and nonprofits to make better decisions by giving them the strategic planning and forecasting tools they need. Leveraging models built by experts, Blox creates the templates to forecast everything from user growth to headcount planning to capex and cash burn. With Blox's affordable and easy to use tools tools, small businesses and nonprofits can build data-driven plans for a more successful future.



Wizly

• Singapore
• Internet Marketplace Platforms
• 1 - 100 Employee

• Fractional Marketing & Strategy Expert (various businesses)

  • Feb 2023 - Present

  London, England, United Kingdom I collaborate on growth and marketing strategy with a wide portfolio of growing organisations, from pre-seed to post-IPO stage. To see my offerings and discuss how we can work together visit https://web.wizly.app/Matthew-Antos-Lewis ABILITIE Advising Abilitie, the leader in Experiential Leadership Development, a $25m ARR business, as they launch their EMEA regional office. Working closely with the MD EMEA, European sales team, and the global VP of Marketing to build and implement… Show more I collaborate on growth and marketing strategy with a wide portfolio of growing organisations, from pre-seed to post-IPO stage. To see my offerings and discuss how we can work together visit https://web.wizly.app/Matthew-Antos-Lewis ABILITIE Advising Abilitie, the leader in Experiential Leadership Development, a $25m ARR business, as they launch their EMEA regional office. Working closely with the MD EMEA, European sales team, and the global VP of Marketing to build and implement marketing and commercial processes and go-to-market activities to ensure success in the region. MAKE Demand generation activity to support Technology Partnerships function, focussed on content-led initiatives. Wizly is a growth management platform that empowers businesses to speed up their product, go-to-market, sales and funding cycles by providing access to a select and pre-vetted group of powerhouse experts. Show less



Impala

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Demand Generation

  • Jan 2022 - Jan 2023

  London, England, United Kingdom Leading the Demand Generation function, overseeing Marketing Operations, Digital Marketing, Field Marketing, and Events for a double-sided marketplace travel technology business. In July 2022 Impala launched the first in a series of B2C OTAs, each focussed on a particular travel niche (pets, families etc). I managed the demand generation/performance marketing for these OTAs, as well as acting in a PM role bridging marketing and engineering/product functions. • Consistently… Show more Leading the Demand Generation function, overseeing Marketing Operations, Digital Marketing, Field Marketing, and Events for a double-sided marketplace travel technology business. In July 2022 Impala launched the first in a series of B2C OTAs, each focussed on a particular travel niche (pets, families etc). I managed the demand generation/performance marketing for these OTAs, as well as acting in a PM role bridging marketing and engineering/product functions. • Consistently achieved record low Customer Acquisition Cost month-on-month • Oversaw CRM and Marketing Automation Platform migrations • Only non-C-level employee to sit on the weekly Executive Council and provide reports directly to the CEO and Board Impala expanded rapidly and secured two rounds of funding. Sadly, as the global decline in tech company valuations occurred, the business did not secure a series C round. Therefore, most employees (except founders) were made redundant. Show less



Verkada

• United States
• Software Development
• 700 & Above Employee

• EMEA Marketing Lead

  • May 2020 - Dec 2021

  London, England, United Kingdom Foundational regional hire, as the first marketing headcount outside the US HQ, tasked with building and leading an EMEA marketing function to support Verkada's European expansion. Responsibilities include providing 50% of total sales pipeline in EMEA (achieving 150-160% of target each Quarter to date), devising and executing all regional campaigns, and being the focal point for EMEA Sales and other departments on behalf of the wider marketing team. Verkada brings the ease of use… Show more Foundational regional hire, as the first marketing headcount outside the US HQ, tasked with building and leading an EMEA marketing function to support Verkada's European expansion. Responsibilities include providing 50% of total sales pipeline in EMEA (achieving 150-160% of target each Quarter to date), devising and executing all regional campaigns, and being the focal point for EMEA Sales and other departments on behalf of the wider marketing team. Verkada brings the ease of use that consumer security solutions provide, to the levels of scale and protection that businesses and organisations require. By building high-end hardware on an intuitive, cloud-based software platform, modern enterprises are able to protect people and assets, secure facilities, and gain new insights that improve the efficiency of their operations. Verkada’s vision is to be the operating system that runs every building in the world. Key achievements include: • Reaching at least 150% of goal in every Quarter, even allowing for the significant impact of COVID and three highly-visible negative PR incidents on the brand. • Driving 200 cold-contact registrants per week to a recurring webinar which I also hosted, and was our biggest regional revenue driver Show less



Conversica

• United States
• Software Development
• 100 - 200 Employee

• Director of Marketing, EMEA & LATAM

  • Jan 2019 - Apr 2020

  London, United Kingdom Employee #2 in Conversica's first-ever European office, tasked with driving growth in the EMEA region. Solely responsible for strategy, operations, and financial planning for the region, I worked in concert with sales, inside sales, and customer success to drive growth for our brand via high-impact integrated demand generation campaigns, in what is an entirely new category in the EMEA region. I reported directly to the CMO and VP EMEA, ensuring both regional and corporate priorities were… Show more Employee #2 in Conversica's first-ever European office, tasked with driving growth in the EMEA region. Solely responsible for strategy, operations, and financial planning for the region, I worked in concert with sales, inside sales, and customer success to drive growth for our brand via high-impact integrated demand generation campaigns, in what is an entirely new category in the EMEA region. I reported directly to the CMO and VP EMEA, ensuring both regional and corporate priorities were met. In January 2020 I took over responsibility for the LATAM region alongside EMEA, and built and directly managed a team in our Santiago office. Role ended when EMEA operations closed with immediate effect as a direct result of COVID-19, in April 2020. Show less



Anaplan

• United States
• Software Development
• 700 & Above Employee

• Head of Marketing Business Operations, EMEA & APAC

  • Feb 2018 - Jan 2019

  London, United Kingdom I work closely with the EMEA Marketing Director in the development and operation of EMEA/APAC marketing planning, processes, and systems, and lead on large-scale pan-regional demand generation activities and events. The includes ownership of the operation and ongoing development of the full EMEA Marketing planning – action – measurement – learn (PAML) cycle, ownership of the EMEA Marketing budget management cycle, planning and driving pan-EMEA and global marketing projects requiring… Show more I work closely with the EMEA Marketing Director in the development and operation of EMEA/APAC marketing planning, processes, and systems, and lead on large-scale pan-regional demand generation activities and events. The includes ownership of the operation and ongoing development of the full EMEA Marketing planning – action – measurement – learn (PAML) cycle, ownership of the EMEA Marketing budget management cycle, planning and driving pan-EMEA and global marketing projects requiring coordination of delivery across multiple central and field functions, leading on large-scale pan-regional demand generation activities, providing day-to-day oversight of EMEA-based global function team members, and deputising for the EMEA Marketing Director as required. During this time Anaplan went through a highly-successful IPO, listing on the NYSE.

• Head of Digital, EMEA

  • Feb 2017 - May 2018

  London, United Kingdom Promoted to oversee all digital and demand generation activity across the EMEA region. I own the digital roadmap within EMEA, working with senior management to align said digital strategy with the overall business strategy, and provide a single point of contact for digital activity, for both marketing and beyond to areas including recruitment, employee advocacy, sales, and operations. Within marketing I lead on email nurture campaigns, written and video content, digital advertising and… Show more Promoted to oversee all digital and demand generation activity across the EMEA region. I own the digital roadmap within EMEA, working with senior management to align said digital strategy with the overall business strategy, and provide a single point of contact for digital activity, for both marketing and beyond to areas including recruitment, employee advocacy, sales, and operations. Within marketing I lead on email nurture campaigns, written and video content, digital advertising and SEM, live event social media, web development, data provision and management, and digital field marketing, amongst other activities. I manage a team which includes EMEA campaigns and digital lead gen headcounts. • Highlights include year-on-year Doubling in EMEA web traffic • $5.5m+ pipeline from EMEA nurture activity in one year • EMEA web/social activity providing the greatest ROI of any channel across the business Anaplan is driving a new age of connected planning. Large and fast-growing organisations use Anaplan’s cloud platform in every business function to make informed decisions and drive faster, more effective planning processes.

• EMEA Digital Marketing Manager

  • Jul 2015 - Feb 2017

  Maidenhead, United Kingdom Appointed to the newly created role of EMEA Digital Marketing Manager, my task is to promote digital activity within the business, and support the company's business objectives through disruptive digital approaches. Areas I oversee include email nurture campaigns, written and video content, digital advertising and SEM, live event social media, and digital field marketing. One of the world's fastest growing SAAS companies, and so-called "Unicorn", Anaplan is driving a new age of connected… Show more Appointed to the newly created role of EMEA Digital Marketing Manager, my task is to promote digital activity within the business, and support the company's business objectives through disruptive digital approaches. Areas I oversee include email nurture campaigns, written and video content, digital advertising and SEM, live event social media, and digital field marketing. One of the world's fastest growing SAAS companies, and so-called "Unicorn", Anaplan is driving a new age of connected planning. Large and fast-growing organisations use Anaplan’s cloud platform in every business function to make informed decisions and drive faster, more effective planning processes.



1E

• United Kingdom
• Software Development
• 200 - 300 Employee

• Digital Marketing Manager

  • Jul 2013 - Jul 2015

  London, United Kingdom Headhunted to take on responsibility for overseeing global digital activity and communications. I built and managed a global team that not only led on all digital marketing and web tasks, but also consulted with other areas of the business on introducing digital activity; for instance, I pioneered direct digital channel recruitment saving the company tens of thousands in hiring costs, and worked to introduce a culture of social selling to our Business Development teams. In November 2014 I… Show more Headhunted to take on responsibility for overseeing global digital activity and communications. I built and managed a global team that not only led on all digital marketing and web tasks, but also consulted with other areas of the business on introducing digital activity; for instance, I pioneered direct digital channel recruitment saving the company tens of thousands in hiring costs, and worked to introduce a culture of social selling to our Business Development teams. In November 2014 I absorbed the Webmaster role into my duties. My work led me to develop a high degree of proficiency and expertise in tools such as SproutSocial, Google Analytics, WordPress, HubSpot, LinkedIn Sales Navigator, and several SEO tools. I also had demonstrable success in improving our digital reach across all metrics, particularly in relation to direct competition, and increasing our content output and reach, establishing regular third-party thought leader contributions. Show less



eSocialMedia

• Chief Social Media Specialist

  • Oct 2012 - Jul 2013

  London, United Kingdom 10 month contract. I managed a diverse client portfolio, including international law firms, some of the UK's largest charities, and multi-national corporations, to SMEs and niche service providers. I would advise on and lead projects developing and implementing digital media and branding strategies, managing a team based in both London and Mumbai. eSocialMedia is a leading social media and digital consultancy, with operations in both the UK and India.



British Influence

• Political Organizations
• 1 - 100 Employee

• Director

  • Jan 2011 - Oct 2012

  London, United Kingdom Responsible for devising strategy for fast growing euro-realist advocacy campaign group, and overseeing day-to-day operations. Broad range of responsibilities; including oversight of branding and strategy, press and media relations, campaign management, and liaising with an expansive network of political and business contacts in both London and Brussels. Extensive print and broadcast media exposure. I oversaw the development of British Influence - originally named Nucleus - from an… Show more Responsible for devising strategy for fast growing euro-realist advocacy campaign group, and overseeing day-to-day operations. Broad range of responsibilities; including oversight of branding and strategy, press and media relations, campaign management, and liaising with an expansive network of political and business contacts in both London and Brussels. Extensive print and broadcast media exposure. I oversaw the development of British Influence - originally named Nucleus - from an online opinion blog to a widely respected organisation with a daily readership of several thousand, a varied and effective public and political relations programme, and operational partners including the British Government, the Foreign and Commonwealth Office, and the European Commission. Show less