Experience

CivicDataLab

• India
• Civic and Social Organizations
• 1 - 100 Employee

• Product Designer

  • May 2023 - Present



Freelance

• Content Creator

  • Oct 2022 - Present

  Content writing Marketing content and design Content writing Marketing content and design



Self-employed

• Product Designer (career transition)

  • Jul 2022 - May 2023

  - Applying the principles of UX, UX research, UI design, usability testing, business impact & constraints - Latest design project: Built a faster purchase flow for a travel booking platform, to increase daytime hotel bookings and impact conversions - Applying the principles of UX, UX research, UI design, usability testing, business impact & constraints - Latest design project: Built a faster purchase flow for a travel booking platform, to increase daytime hotel bookings and impact conversions



UXM Community

• India
• E-Learning Providers
• 1 - 100 Employee

• Community Volunteer

  • Oct 2022 - Dec 2022

  Designed frameworks that guide fellow design students on their journey to becoming Product Designers Designed frameworks that guide fellow design students on their journey to becoming Product Designers



My Chapter One Reading Gym

• India
• Education Administration Programs
• 1 - 100 Employee

• Associate - Product and Training

  • Jan 2021 - May 2022

  - Strategized marketing campaigns with improved copy, content, & audience targeting that brought the average cost-per-lead down to industry averages- Executed customer engagement activities and in-course events by coordinating with the network of teaching partners- Improved the flagship reading program using customer feedback & led new content development to assist the Head of Product- Developed content and knowledge management frameworks improve product awareness and performance in teaching partners- Created training content that has improved the way teaching partners communicate brand voice and values- Coordinated regular program activities with a network of close to 40 teaching partners- Coordinated a 4-member product development team to ensure on time product delivery Show less

• Content Creator

  • May 2020 - Dec 2020

  - Designed and maintained social media content to drive organic engagement- Created marketing collaterals targeted at end consumers and partners- Developed a children’s reading program in accordance with company frameworks which was successfully used in a pilot summer camp for the US



Dr. V. S. Natarajan Geriatric Foundation

• India

• Content Coordinator

  • Feb 2019 - Nov 2019



The Institute of Mathematical Sciences (IMSc),chennai

• India
• Higher Education
• 1 - 100 Employee

• Research Intern

  • Apr 2017 - Jun 2017