Marketing Manager

• Nov 2022 - Present

• Definir e implementar a estratégia de marketing da empresa; • Gerir orçamento de marketing; • Operacionalizar a estratégia através dos canais definidos (offline e digitais): imprensa, publicidade above the line, email marketing, redes sociais, PPC (Google Ads, Meta Ads, Linkedin Ads), SEO • Monitorização de resultados dos diferentes canais (Google Analytics, Google Search Console) • Criação de conteúdo digital (Illustrator, Photoshop, Fotografia, Vídeo) para os diversos canais • Webdesign e manutenção de websites (Plataforma Wordpress) Show less

Marketing | Digital Marketing & Social Media Strategy | Inbound Marketing Consultant

• Mar 2016 - Present

• Independent Marketing and Digital Marketing consultant: define, implement and manage Strategic Marketing/Digital Marketing plan and budget • Digital Marketing • Define and implement Inbound Marketing strategy (Hubspot certified Inbound Marketer) • E-Commerce: KPI's, Lead generation, Improve ROI, Optimize conversions • SEM and SMM / PPC campaigns: Adwords Search and Shopping certified, Facebook Ads • E-mail Marketing (MailChimp / E-goi) • Social media management and strategy/ Community manager: Facebook, LinkedIn, Instagram • Google Analytics (Google Analytics Academy certified) • Landing Pages: A/B testing, Optimize conversions, Lead generation • Create and manage online content • SEO: Semrush; KWfinder, KW Planner • Graphics design for online and offline (Illustrator, Photoshop, InDesign) Show less

Head of Marketing

• Aug 2022 - Nov 2022

Head of Digital Marketing & E-commerce

• Feb 2021 - Aug 2022

- Definir, implementar e gerir a estratégia de marketing digital da empresa para os diversos canais ( website, redes sociais, Google my business, email marketing) - Gestão de ecommerce: implementação de melhorias na usabilidade, otimização taxa de conversão, definição de KPI's, análise de comportamento do consumidor. Plataforma Woocommerce. - PPC: Gestão de Budget, implementação de anúncios, otimização e report resultados em Google Ads (Search e Shopping) Facebook/Instagram Ads. - Web analytics (Google Analytics) - SEO para E-commerce - Criação de conteúdos para redes sociais: captura de foto, copywriting e design gráfico (Photoshop, Illustrator) - Gestão de email marketing: concepção de newsletters (E-goi) e automação de email. Show less

Consultor de marketing

• Jan 2021 - Jul 2022

Marketing | Digital Marketing and Social Media Strategy consultant

• Jan 2018 - Oct 2018

• Define and implement Marketing, Digital Marketing and Social Media Plan and Strategy; • Lead generation, Conversion Rate Optimization and increase ROI; • Increase website traffic using organic (SEO) and paid (AdWords) source. • Brand development and awareness (own brand NEXUS Solutions Computers / Servers and Workstations); • Content development for Blog and Social Media; • Monitor and analyze website traffic with Google Analytics; • Social Selling • Social Media management (Facebook, Linkedin and Instagram); • Corporate events organization; Show less

Marketing Manager | Digital Marketing | Social Media | E-Commerce

• Jan 2017 - Jun 2017

• Marketing Manager fully responsible for all Marketing activities reporting to the CEO • Define, implement and manage Marketing plan and budget • Digital Marketing & Social Media management • E-commerce (KPI's; Improve ROI, Lead generation, Optimize conversions) • SEO, SEA and SMM / PPC Campaigns: AdWords • Website content management: Wordpress CMS • E-mail Marketing (Mailchimp, E-Goi) • Google Analytics • Lead business digital transformation • Business development • Support the Sales team • Organize presence at industry international exhibitions (Automechanika Dubai, ConExpo Las Vegas, CTT Moscow) • Branding and corporate communication • Graphics Design (online and offline): Adobe Illustrator, Photoshop • Marketing suppliers contact (graphics, merchandising, stands) Show less

Marketing Manager

• Jan 2014 - Feb 2016

• Marketing manager responsible for defining yearly Marketing plan, strategy and budget. Reporting to the CEO.• Manage and Lead team of 5 persons.• Manage E-Commerce B2B - define kpi's, improve UX/UI, new functionalities, content, improve ROI, optimize conversions• Keep track and monitoring website traffic, e-commerce performance and customer behavior - GoogleAnalytics.• E-mail marketing - database, promotional campaigns - E-Goi platform• Close relation and work coordination with Product management and Sales teams.• Participate in product development (image, packaging) and go to market strategy for own brands - Tsunami and Magalhães/MyMaga computers• Define and organize both internal and external corporate events and meetings• Competitive analysis• Contact and negotiation with external suppliers and partners both national and international on a regular basis: Intel, Microsoft, Dell, ASUS.• Customer Care Program Management• Work closely with suppliers to build and ensure a long term and profitable business relationship.• Generate and manage MDFs (Marketing Development Funds)• Creative Director of all communication materials (online and offline) internally ou externally produced Show less

Marketing Team Leader & Creative Director

• Jun 2004 - Dec 2013

Along 9 years, first as the in-house Designer, then as Senior Graphic Designer and Creative Director and last as Marketing Team Leader I became responsible for the creative process behind all graphic elements (from briefing to production) like the company's institutional image (business cards, etc), brochures, packaging, merchandising, logos, web content (banners), e-mail marketing design, advertising, own brands development ( Tsunami and Magalhães)• Daily Marketing Team Leading and Coordination• Logos (Producing logos for various companies)• Graphic Line (Creating business cards, envelopes, stationery and covers)• Campaigns / E-mail marketing (Product disclosure , promotional and informational campaigns of various brands. Ex.: Apple, Asus, Dell, HP, Microsoft, Toshiba, and others)• Season's Promotional Catalogues (Easter, Back to School, Christmas)• Packaging Design• Brochures• Merchandising• Institutional events (from image, logo and naming development to organization)• Online content development (banners, etc.)• Advanced knowledge in graphic production, development and final artwork. Full process follow-up, from the initial briefing to production, in several varied printing formats (offset, digital, silkscreen, tampoprinting) Show less

Graphics Designer

• Nov 2003 - May 2004

• Design all kind of merchandising (company's core business): pens, umbrellas, t-shirts, everything that can be a personalized gift. • Design, final artwork, pre-press for silkscreen printing, tampoprinting, textile printing, vynil cut plotter operation and vehicle decor. • Design all kind of merchandising (company's core business): pens, umbrellas, t-shirts, everything that can be a personalized gift. • Design, final artwork, pre-press for silkscreen printing, tampoprinting, textile printing, vynil cut plotter operation and vehicle decor.

Graphic Designer | Art Director

• Sep 2003 - Nov 2003

• Graphic Design • Advertising Campaigns • Catalogues • Brochures • Image manipulation • Graphic Design • Advertising Campaigns • Catalogues • Brochures • Image manipulation

Marketing Assistant

• Mar 2000 - Feb 2003

• Graphic Designer • Design product brochures • Design product user guide • Merchandising • Graphic Designer • Design product brochures • Design product user guide • Merchandising

Graphic Designer

• May 1999 - Feb 2000

• Editorial design: 1 anual directory for Construction Industry; 1 monthly magazine. • Logos • Brochures • Image manipulation • Editorial design: 1 anual directory for Construction Industry; 1 monthly magazine. • Logos • Brochures • Image manipulation

Advertising Creative

• Feb 1998 - Sep 1998

• Professional internship • Advertising campaigns (press, radio, tv) • Art director • Copywriter • Professional internship • Advertising campaigns (press, radio, tv) • Art director • Copywriter