Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Global Product Marketing Lead

  • Jul 2022 - Present

  - Own the development of messaging, positioning, and go-to-market strategies to increase the adaptation of products supporting existing and new product releases and enhancements focused on product adoption and revenue growth.- Drive product adoption and awareness in collaboration with cross-functions to build and execute go-to-market plans to drive demand, grow the sales pipeline, and retain existing customers.- Manage Sales enablement, training, product education, and content supporting the sales cycle for Commercial org.- Partner with the competitive intelligence team to develop competitive landscape insights, including industry trends, for cross-functional teams to help with product and commercial strategy.- Align with broader Product stakeholders on overall Product planning, roadmap, launch, and release planning and manage product execution that aligns with PDLC.- Develop product collateral and marketing content for internal and external stakeholders, including thought leadership conferences and partner marketing initiatives.- Product Marketing SMEs for All of the identity products that power single and unified Customer view across offline and online, including a pseudonymized identifier, advanced segmentation & Lookalike audiences, and Data Privacy and stewardship Show less

• Senior Product Marketing Manager

  • Aug 2021 - Aug 2022



Disney Streaming

• United States
• Entertainment
• 700 & Above Employee

• Global Marketing Operation Manager - Marketing Tech & Data

  • Jun 2020 - Aug 2021

  * Led and maintenance of the product roadmap to enhance the capabilities of Disney+ marketing technology platforms, enabling effective people-based marketing * Formulate comprehensive audience strategies and advancements for paid media campaigns spanning Disney+, ESPN+, and Star, supporting the company-wide subscriber growth strategy in global markets. * Collaborate with cross-functional teams such as data science, privacy and compliance, and data engineering to define and activate targeted audience segmentations and measure performance against key performance indicators (KPIs) to drive customer acquisitions in diverse markets (US, APAC, EMEA, LATAM). * Transform strategic targets into actionable audiences using 1P/2P/3P data within DSPs, DMP, Identity solutions, CDP, and other data-driven activation channels. * Identify gaps in existing processes and mar tech data infrastructure, prioritizing their implementation with specified timelines and deliverables to support the go-to-market strategy and maintain a strong understanding of the audience and mar-tech pipeline. Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Sr. Manager - Marketing Tech & Capabilities

  • Feb 2019 - Jun 2020

  • Technology implementation & Enhancement: Build and enhance the technology that enables Marriott’s short term and long-term mar-tech roadmaps and capabilities to support and enable global marketing strategies • Device Graph Enhancement: Manage and enhance 1st party, 2nd party, and 3rd party device graphs and facilitate onboarding of online and offline data for paid and owned channel audience activations • Digital Identification Management: Lead and support current Mar tech stack for growth of MI’s digital identifications and audiences • Audience Management: Lead and manage 1st, 2nd & 3rd party audience requests to support loyalty and brand teams’ data-driven marketing initiatives • People & Project Management: Manage a team to lead the agile technical implementation delivery of audience and customer data projects to support both owned and paid media channels Show less



Macy's

• United States
• Retail
• 700 & Above Employee

• Solutions Product Manager - Digital Marketing

  • May 2018 - Feb 2019

  - Improved people based marketing initiative and managed digital media campaign processes from audience analytics, execution to measurement across paid digital channels- Managed CRM segmentations and A/B testing strategy required for various marketing initiatives across digital media channels- Implemented in-house measurement pipeline to enable the analysis of campaigns performance against ROI, ROAS, engagement, revenue, and media mix - Managed audience strategies across paid channels to onboard new media partners to maximize the efficiency of targeted digital media leveraging Macy’s 1st and 2nd Party data via DMP- Managed audience activations and strategy using DMP. Led end-to-end audience integrations to improve Macy's people-based marketing initiative- Implemented offline & online customer data onboarding and audience optimization to increase the effectiveness of digital advertising strategies via marketing tech platforms Show less

• Digital Marketing Manager

  • May 2016 - May 2018



Corra

• United States
• Software Development
• 200 - 300 Employee

• eCommerce Business Analyst

  • Sep 2015 - Mar 2016

  - Requirement Gathering & Documentation: Consolidated and conveyed customer requirements, and business goals for website development that aligns with client's business goals and applied AB testing results to form new eCommerce digital platforms - Client Service: Review design, requirements, and risks, recommending solutions to ensure position customer eCommerce experience. - Project Management: Owner of process flow, compliance, functional and business requirement delivery, and necessary project documentation. Led client discussions and presentations throughout project duration. Test functional and technical elements, ensuring customer requirements and scope are met, on time and under budget. - Product Management: Produced documentation for business specifications in line with customer requirements, research and evaluation. Direct development and technical teams regarding specifications throughout the process. Show less



NYK Line

• Maritime Transportation
• 700 & Above Employee

• Business Analyst

  • Mar 2013 - Sep 2015

  - Marketing Strategy: Designed a selling point strategy to promote eCommerce sites with targeted customers. - Project Management: Partnered with cross-functional teams to define eCommerce site project requirements, scope, and business strategies to fulfill customer needs. - Quality Improvements: Detected system breakages/defects in eCommerce, Oscar, EDI (301,310 & 322), and conducted enhancements with business analysts, project managers, and developers for fixes. - Website Management & Analysis: Conducted KPI analysis on-site activity and functionality. Promoted usage and utility of site through strategic collaboration with IT. Performed P&L analysis to enhance customer service performance. Show less



Hanjin Shipping

• Maritime Transportation
• 700 & Above Employee

• Customer Analyst (E-Commerce)

  • Jul 2011 - Mar 2013

  - Client Service: Deliver elite customer service through responsive interfacing, problem assessment, prompt determination of corrective actions, and comprehensive follow-up. - Team Building/Training: Led international branch/sales support and conducted ongoing local and regional eCommerce educational training/presentations for deeper team understanding. - Data Management: Customized reports for executive management measuring KPI for various functional departments utilizing CRM and MDM. - eCommerce Site Management: Managed and led enhancement of ecommerce site to drive better customer experience Show less



Florida Blue

• United States
• Insurance
• 700 & Above Employee

• Project Analyst

  • Jan 2009 - Sep 2010

  • Operations Management: Managed information framework and tools to administer information, developed communication plans, coordinated communications. • Cost Management: Identified risks, evaluated and estimated potential cost/impact. Generated comprehensive reports evaluating various departments performance and available resources. Provided high-level financial reports to executive team. • Project Management: Controlled project timelines, status and updated stakeholders on progress/potential issues. Show less



Pinkotton (Fashion eCommerce)

• Jacksonville, Florida Area

• Owner/Operator/ Founder

  • Mar 2007 - Dec 2008

  • Market Penetration: Analyzed sales and opportunities to implement processes to drive increased revenue. • Brand Awareness: Researched and monitored market and trends to grow customer base. • International Collaboration: Created marketing strategies in conjunction with agents in South Korea. • Market Penetration: Analyzed sales and opportunities to implement processes to drive increased revenue. • Brand Awareness: Researched and monitored market and trends to grow customer base. • International Collaboration: Created marketing strategies in conjunction with agents in South Korea.