Fiona Lee

Product Manager at Vyond
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Contact Information
us****@****om
(386) 825-5501
Location
TW
Languages
  • English Native or bilingual proficiency
  • Mandarin Professional working proficiency
  • French Elementary proficiency
  • Dutch Elementary proficiency
  • Spanish Elementary proficiency

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Judy Chu

Fiona was my mentor when I first joined Playsee. Coming from a non-tech background, I highly appreciate Fiona's mentorship in leading me through the product life cycle of mobile apps - from market research to releasing versions online. She demonstrates high talents and leadership skills, and will definitely be an asset to any organizations!

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Credentials

  • Foundations of User Experience (UX) Design
    Google
    Jul, 2022
    - Nov, 2024
  • IBM Databases and SQL for Data Science
    Coursera
    Nov, 2020
    - Nov, 2024
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    Nov, 2021
    - Nov, 2024

Experience

  • Vyond
    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Product Manager
      • Dec 2020 - Present

      - Uncover, craft, and pitch value-generating initiatives to contribute to a SaaS product roadmap with an emphasis on enterprise and machine learning solutions - Define product requirements and collaborate with cross-functional teams in prioritization, implementation, scheduling, and release strategy - Establish KPIs and systematically measure the success of initiatives to meet business goals - Uncover, craft, and pitch value-generating initiatives to contribute to a SaaS product roadmap with an emphasis on enterprise and machine learning solutions - Define product requirements and collaborate with cross-functional teams in prioritization, implementation, scheduling, and release strategy - Establish KPIs and systematically measure the success of initiatives to meet business goals

  • Playsee
    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Manager
      • Oct 2019 - Nov 2020

      - Spearhead the development of a mobile and web product from research and design to release and fine-tuning; own product P&L responsibility.- Lead a team of product designers and oversee UI/UX designs.- Increased average user session time from 1 to 9 minutes and improved retention rate by 94% by collecting and leveraging user data to build an effortless user experience.

    • Product Marketing Specialist
      • Aug 2018 - Nov 2020

      - Plan and drive Go-To-Market strategies; achieved a 79% reduction in user acquisition cost and grew monthly average users by 1.4 million by enhancing product positioning and optimizing advertisements. - Collect and analyze market data and customer insight to identify consumer needs, find product-market fit, and shape product roadmap. - Develop creative marketing strategies and pitch decks; established 2 business partnerships with third parties.

  • SELF TOKEN
    • Taiwan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Associate
      • Jun 2018 - Aug 2018

      - Organized public blockchain events to increase general awareness of cryptocurrency and blockchain’s potential in society; garnered the support of a Taiwanese senator. - Created marketing assets that highlighted the company’s value proposition, which helped establish 18 partnerships including cryptocurrency exchanges and food and beverage services. - Wrote and designed the company white paper, one-pager, website, and weekly articles for branding and blockchain education. - Organized public blockchain events to increase general awareness of cryptocurrency and blockchain’s potential in society; garnered the support of a Taiwanese senator. - Created marketing assets that highlighted the company’s value proposition, which helped establish 18 partnerships including cryptocurrency exchanges and food and beverage services. - Wrote and designed the company white paper, one-pager, website, and weekly articles for branding and blockchain education.

  • Trendsetters Barbershop
    • Los Angeles, California, United States
    • Marketing and Community Outreach Assistant
      • Jun 2017 - Apr 2018

      - Managed and created social media content to increase brand preference. - Planned and hosted community events to support local artists and build shop awareness. - Collaborated with the owner in developing a business plan to garner the support of investors. - Managed and created social media content to increase brand preference. - Planned and hosted community events to support local artists and build shop awareness. - Collaborated with the owner in developing a business plan to garner the support of investors.

  • Platform Media Group
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Public Relations and Marketing Intern
      • Jan 2016 - Apr 2016

      - Drafted and published press releases for clients. - Built and established a database for publishers and press. - Monitored media influence through Cision and prepared weekly progress reports. - Drafted and published press releases for clients. - Built and established a database for publishers and press. - Monitored media influence through Cision and prepared weekly progress reports.

  • good hYOUman.
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Social Media and Marketing Intern
      • Jul 2015 - Nov 2015

      - Planned social media promotions to increase brand awareness and sales. - Reached out to influencers and recruited brand ambassadors. - Maintained the brand's e-commerce presence and help plan three pop-up stores. - Planned social media promotions to increase brand awareness and sales. - Reached out to influencers and recruited brand ambassadors. - Maintained the brand's e-commerce presence and help plan three pop-up stores.

Education

  • University of Southern California
    Bachelor of Arts (B.A.), Communication
    2013 - 2017

Community

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