Experience

Zefat Academic College

• Israel
• Higher Education
• 1 - 100 Employee

• Spokesperson, Senior Manager of Public Relations Department and Chief Digital Officer (CDO)

  • Jul 2020 - Present

  Responsible over PR's (including digital). Overview all the PR's activities of the organization including international PR's. Managing all the visits of the press and other crews including governmental authorities. Managing and operating of the entire Organization's Web Area, especially the Organizatio's Public Internet Site. Optimizing the website from marketing perspective including SEO activities and sponsored promotion. Leading and decision making of marketing strategic topics including contents, leads and branding. Running campaigns and optimize the organisation branding. Overall responsibility for all photography matters in the organization. Production, writing, textual and linguistic editing and promotioning of the organiztion's content productions, coincident with advertising informational materials. Managing the production, sending, scheduling and real-time indication of the organization's newsletters. Show less



Shiluvim Center - Organization Development Center

• Hadera Area, Israel

• Lecturer, Instructor, Developer and Senior Training Manager

  • Jul 2009 - Present

  Lecturing in Courses qualifying civil servants to Study Fund credit in Government Ministries, including: The Ministry of Industry and Trade, Education, Finance, Transportation, Foreign Affairs, government entities, public institutions and NGO's. * Courses subjects: Comparative Politics, Public Administration, Public Policy, Government and Politics in Israel and Globally, Israeli Democracy, Political Communication, International Relations, Political Economics. Lecturing in Courses qualifying civil servants to Study Fund credit in Government Ministries, including: The Ministry of Industry and Trade, Education, Finance, Transportation, Foreign Affairs, government entities, public institutions and NGO's. * Courses subjects: Comparative Politics, Public Administration, Public Policy, Government and Politics in Israel and Globally, Israeli Democracy, Political Communication, International Relations, Political Economics.



Hadassah University Medical Center

• Hospitals and Health Care
• 100 - 200 Employee

• Website Manager

  • Aug 2018 - Jul 2020

  Founder of the New Hadassah's Medical Center Official Website. Manage the New and Old Hadassah's Medical Center Official Websites. Manage Hadassah's Medical Center Official YouTube Page. Manage Hadassah's Medical Center Intranet Portal, Intended for the use of the organization's employees. Manage Hadassah's Medical Center Newsletters System and the responsible person for distributioning its Official Marketing materials to the general public. Manage a writers’ team, Among them: Content Writers, Doctors, Graphic Designers, UX/UI Experts, Technical Advisors, Suppliers and Providers, etc. Recruit and screen leading experts as writers. Manager of the Content Management Systems (CMS) of the organization's websites, Such as: Umbraco and SharePoint. Edit Hadassah's Medical Center's Website content, using WordPress, including: Content writing, data entry, timing of upload, integrating video and images, entering Meta Tags and SEO keywords. Execute strategic decisions, design and implementation of the portal’s business plan. Analyze SEO and Google Analytics reports. Show less



The Israeli Ministry of Education משרד החינוך

• Israel
• Education Management
• 700 & Above Employee

• Acting Spokesperson and Senior Manager of Public Relations Department

  • Dec 2017 - Apr 2018

  Responsible over PR's (including digital). Overview all the PR's activities of the organization including international PR's. Running campaigns and optimize the organisation branding. Managing all the visits of the press and other crews including governmental authorities. Conducting district publications, responding to inquiries and complaints from students, parents, local authorities and government ministries, in coordination with the ministry's central headquarters in Jerusalem. Taking active part in various committees of the district administration in order to set procedures and give instructions related to the best ways in order to improve educational services to citizens. Managing of the entire digital area of the district: Website, Facebook, Instagram, distribution lists, etc. Writing position papers on issues that the public frequently complains about. Handling and coordinating inquiries received by the Public Inquiries Department of the State Comptroller's Office. Connecting and coordinating with the Ombudsman at the State Comptroller's Office regarding public inquiries and complaints that are referred to the district for clarification and reference. Producing, editing, writing and advertising publicity materials for the benefit of the district and for the benefit of the Chief Spokesperson's Office of the Ministry of Education headquarters in Jerusalem. Show less



The New Bankrate of Israel

• Netanya Area, Israel

• Editor In Chief

  • Jul 2017 - Nov 2017

  Founded and established the new portal from its pilot stage. Recruit and screen leading experts as writers, utilizing a CRM system. Edit the portal's content, using CMS 5.0, including: Content writing, data entry, timing of upload, integrating video and images, entering Meta Tags and SEO keywords. Execute strategic decisions, design and implementation of the portal's business plan. Control selected posts nominated for upload onto various social networks. Analyze SEO and Google Analytics reports. Show less



'The Bussiness Turbo'

• Tel-Aviv, Israel

• Editor In Chief

  • Dec 2014 - Oct 2017

  Founded and established the portal from its pilot stage. Manage a writers’ team, and a Deputy Editor. Recruit and screen leading experts as writers, utilizing a CRM system. Edit the portal's content, using WordPress, including: Content writing, data entry, timing of upload, integrating video and images, entering Meta Tags and SEO keywords. Execute strategic decisions, design and implementation of the portal’s business plan. Control selected posts nominated for upload onto various social networks. Analyze SEO and Google Analytics reports. Show less



Jerusalem Post

• Newspaper Publishing
• 100 - 200 Employee

• Head and Editor of the political-security News Desk, and Political Journalist

  • May 2007 - Sep 2012

  Established and controlled the political-security desk from the newspaper’s pilot stage, managed a professional team, reporting to the Chief Editor and his Deputy. Defined the newspaper’s policy: promoted issues, edited and drafted content and headlines, front pages, visibility, etc. Provided guidance and consultation for other field reporters and editors from the parent newspaper. Collaborated with leading PR firms, leading business executives and law firms. Conducted interviews, obtaining information and responses from key individuals in the political, economical, social and defense sectors (leaders and senior position holders, spokesmen and office administrators). Show less



‘Pesek Zeman’ Magazine, The Students Association, Haifa University

• Haifa, Israel

• Editor-in-Chief

  • Nov 2004 - Oct 2006

  Exposed many news items that were in turn frequently covered by national written press, TV channels and news sites. Strategically changed the paper and rebranded it as ‘Haifa’s student’s magazine’, focusing on magazine articles, investigations and news. Turned around the magazine’s financial status from loss to profit. Increased circulation to 20,000 copies, by turning it into an attractive advertising platform . Managed a team of journalists, writers and editors during an extended tenure of 2 years. Show less



MSN Portal, Microsoft Israel

• Netanya ,Israel

• News Reporter

  • Jan 2004 - Nov 2004

  Reported different kinds of news and events. Wrote articles and chronicles dealing with Israeli-Palestinian conflict. Reported different kinds of news and events. Wrote articles and chronicles dealing with Israeli-Palestinian conflict.



Shoken & Ma’ariv Chains

• Haifa, Israel

• Journalist and Municipal-Political Writer

  • Jun 1996 - Mar 2003

  Covered local politics, conducted in-depth interviews, initiated articles and interviews, supported overt and undercover processes, wrote and edited magazine articles. Investigated issues related to public conduct, exposed irregularities and breach of protocols, focused on civil issues. ‘Zeman Haifa’ and ‘Zeman Krayot’– Ma’ariv (2000-2003) ‘Hed Hakrayot’ – Shoken (1999-2000) ‘Razui Mazui’ (1996-1997). Covered local politics, conducted in-depth interviews, initiated articles and interviews, supported overt and undercover processes, wrote and edited magazine articles. Investigated issues related to public conduct, exposed irregularities and breach of protocols, focused on civil issues. ‘Zeman Haifa’ and ‘Zeman Krayot’– Ma’ariv (2000-2003) ‘Hed Hakrayot’ – Shoken (1999-2000) ‘Razui Mazui’ (1996-1997).