Deputy Vice President

• Dec 2021 - Present

Category Head - Engineering & Foundation Division [Digital]

• Nov 2020 - Nov 2021

Heading business category and leading multiple programs for new product development.Revenue, P&L ownership for Engineering & Foundation division across Live Online Classes, Recorded Lectures and Online Tests. Driving category growth across sales team (field, telesales, franchise, ecommerce) through innovations around course offerings, pricing, incentives and marketing leads planning / promotions. Lead a cross functional teams of Academics, Product, Operations for live class product innovations around learning flexibility, live doubt resolution, mentoring and output based pedagogy

Category Head - Recorded Lectures & Online Tests

• Aug 2019 - Oct 2020

Business category Head and Program lead for new content developmentRevenue, P&L ownership for category - recorded lectures and online tests - across Engineering, Medical and Foundation classes. Drived mass user acquisition campaigns around free video lectures, used upselling and course offering innovations to scale up paid users across Aakash Digital.Lead a cross functional team of content developers, senior recording faculty and editing crew for development of digital content for NEET preparation; streamlined the production process for development of digital content.

Senior Product Manager

• Dec 2016 - Aug 2019

Product Owner for a portfolio comprising of a MOOC platform, curriculum books, digital content & interactive learning applications. Led product development programs with a cross functional team of academicians, editors, creative experts, UX, UI and software developers. Developed product pitch videos; evangelized products in sales meets and client visits to help grow product portfolio revenue. Product Owner for a portfolio comprising of a MOOC platform, curriculum books, digital content & interactive learning applications. Led product development programs with a cross functional team of academicians, editors, creative experts, UX, UI and software developers. Developed product pitch videos; evangelized products in sales meets and client visits to help grow product portfolio revenue.

Senior Business Development Manager

• Aug 2015 - Nov 2016

Set up account management function to engage with hotel supply partners and helped build supply focused products. Developed supplier segmentation metrics. Established team and processes for partner on-boarding, support issue resolution, driving business through incentive campaigns and contract pitching. Helped build supply focused products by developing workflows and business requirement documents for: - Partner on-boarding, key metrics and business campaigns on Salesforce - Support ticket management and reporting metrics on Freshdesk - Supply partner mobile app: Tech driven resolution of partner issues and feature enhancements

Business Development Head

• Nov 2011 - Mar 2014

Lead development and expansion of company's business into new & existing product verticals and locations. Handled P&L for distance and e-learning products division. Developed complete e-learning product portfolio - education tablet, DVDs and external drive. Executed an e-commerce platform and strategic vendor partnerships with HCL Learning and South Korea’s Etoos for selling distance and e-learning products. Established two company owned and 10 franchise centers across North India in two years.Brought in Dainik Bhaskar as media partner, engaged in multi-stakeholder management across creative, media and PR agencies, in-house teams for on-ground activation, internet and social media marketing.

Business Development Manager

• Nov 2009 - Oct 2011

Developed offline learning products, classroom courses and lead business through on-ground field activation.Developed distance learning offerings: Responsible for conceptualisation, product pitch, marketing collaterals and launch along with sales of distance learning products and short term class courses.Conceptualised a national level talent hunt for driving on-ground field activation and BTL marketing. Set up a customer support function for handling new leads and supporting enrolled students

Technical Analyst

• Aug 2007 - Oct 2009

Worked on technologies such as SAS SQL, BusinessObjects and Microsoft Reporting Services to create reporting solutions for higher management. Managed releases for small size work requests having SDLC cycle of less than 1 month Youngest employee to be nominated for Fast Path Manager role in recognition for managing release of fast-track requests Worked on technologies such as SAS SQL, BusinessObjects and Microsoft Reporting Services to create reporting solutions for higher management. Managed releases for small size work requests having SDLC cycle of less than 1 month Youngest employee to be nominated for Fast Path Manager role in recognition for managing release of fast-track requests