Jessica Joy Reveles, M.Ed.

Chief Marketing Officer at J Squared Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles County, California, United States, US
Languages
  • Spanish -

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I had the pleasure of working with Jessica Joy Reveles at ViSalus, Inc. As the regulatory and advertising attorney, part of my responsibilities at ViSalus was reviewing proposed marketing messages and press releases. Jessica was the Managing Editor and a writing specialist who worked in most areas of our company's marketing department. As an expert in area of health and wellness, Jessica developed and organized the company’s web presence in the form of ViSalus’ digital magazine, mobile application, press releases for targeted media, and developing the product message and marketing materials to attract customers. She also worked with social media, setting up and monitoring our accounts with Twitter, Facebook, and various other social media sites. In this capacity, Jessica was our social media presence on the web. She responded to customer needs and built an ongoing conversation with customers and potential customers. She coordinated with other employees to meet customer needs. I very much enjoyed working with Jessica. She was eager to learn new areas of advertising law and did an excellent job expanding our marketing efforts to social media. Our Facebook reach increased by thousands after she started our account. Jessica was also an excellent writer with a creative approach to developing our marketing materials. A team player, Jessica worked well with her colleagues at ViSalus. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism. I recommend Jessica for any position that will draw upon her skills and her proven record of contribution in marketing. She was a remarkable colleague and contributor.

Jessica is a fantastic writer and is amazing to work with. Whether it was writing delicious recipes or creating articles for the company website she approached every piece with professionalism, energy and excitement. Jessica pours herself into anything she does. She is a self starter, is able to work as part of a team and independently as needed. I hope to work with Jessica again in the future.

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Experience

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Jan 2016 - Present

      At J Squared Communications, we work tirelessly to bring your ideas to fruition and your story to life. We help mid-size businesses and corporations acquire new customers, extend their reach and impact their audiences. With over 15 years of experience across writing, editing, marketing and SEO, we produce masterful content, dynamic sales copy and automated social media campaigns expertly designed to capture audience interest, engagement and brand loyalty.• Content Marketing• SEO• Email Marketing• Advertising• Instagram Growth• Influencer Marketing• Sales• Public Relations• Reputation ManagementCREDENTIALSI am a seasoned writer and copyeditor with over 15 years of marketing and communications experience including content development, copywriting, sales and PR. I have worked with major international brands such as the Magic Johnson Foundation, FAB NY, Joe’s Jeans, Life After Denim, Macadamia Professional, Little Giraffe, Santa Monica College, FIDM, General Assembly, Book Fuel and more. I am deeply involved in my community. I use my seat on the advisory board of the San Fernando Valley Rescue Mission to empower young entrepreneurial women and advocate on behalf of families experiencing homelessness.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Aug 2018 - Present

      Teach Principles of Marketing, Introduction to Social Media Marketing, Business Communications. Designed curricula including assessment for Introduction to Social Media Marketing Teach Principles of Marketing, Introduction to Social Media Marketing, Business Communications. Designed curricula including assessment for Introduction to Social Media Marketing

    • Instructor
      • Aug 2017 - Present

      CONTRACT Teach digital marketing day-intensive class using lecture, direct instruction, and interactive individual and small group exercises across topics such as traditional vs digital marketing, marketing strategy, customer personas and audience targeting, KPIs and analytics, content marketing, email marketing, social media, advertising, public relations, SEO/SEM and more

    • Instructional Assistant
      • Nov 2016 - Present

      CONTRACTLead 2 to 3 class sessions each term across topics such as social media, advertising, blogging and SEO, and influencer marketing. Support lead instructor in organization and class management for 10-week Digital Marketing course. Work 1:1 with students during class and office hours, and provide feedback and support on assignments including final project. Clarify learning objectives, manage student expectations, manage all communications with students.

    • United States
    • Business Skills Training
    • 100 - 200 Employee
    • Coach, Trainer & Speaker
      • Apr 2015 - Present

      CONTRACTThe John Maxwell Team is a group of Maxwell certified coaches, trainers, speakers and professionals offering workshops, seminars, coaching and keynote speaking to aid in personal and professional growth to individuals, organizations and companies worldwide. CONTRACTThe John Maxwell Team is a group of Maxwell certified coaches, trainers, speakers and professionals offering workshops, seminars, coaching and keynote speaking to aid in personal and professional growth to individuals, organizations and companies worldwide.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor
      • Mar 2016 - Mar 2017

      CONTRACTHandle author manuscripts between 50K-150K+ words. Provide developmental, substantive and copy editing; proofreading. Report directly to editor-in-chief. CONTRACTHandle author manuscripts between 50K-150K+ words. Provide developmental, substantive and copy editing; proofreading. Report directly to editor-in-chief.

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Manager (Western Region)
      • Aug 2016 - Feb 2017

      CONTRACTCommunicate and implement corporate marketing strategy across 35+ Western Region Local Chapters via NAPW.com. Create and manage all communications with Western Region Chapter presidents, board leaders and 20 California Chapter memberships including social media marketing direction, email marketing, and event coordination and promotion. Report directly to Western Region Director and work closely with Local Chapter Division Manager to ensure organizationalcompliance across board operations.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2016 - Feb 2017

      CONTRACTResearch, fact check and write SEO optimized blog articles on business topics pertinent to women executives and business owners. Advise on social media marketing strategy for Facebook, Twitter and LinkedIn. Populate YouTube descriptions and metadata for SUE Talks channel. CONTRACTResearch, fact check and write SEO optimized blog articles on business topics pertinent to women executives and business owners. Advise on social media marketing strategy for Facebook, Twitter and LinkedIn. Populate YouTube descriptions and metadata for SUE Talks channel.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Copywriter
      • Aug 2016 - Nov 2016

      CONTRACTManaged content marketing strategy for WordPress blog. Researched, fact checked and wrote SEO optimized blog articles on food, health, wellness, fitness and lifestyle. Responsible for content creation including website copy, customer service emails, autoresponders, landing page pop-ups, promotions, contests and ads. Reported directly to director of marketing and worked closely with marketing and art departments to create company voice and integrate that voice into all media (rebrand).

    • Managing Editor
      • Oct 2015 - Oct 2016

      CONTRACTSmall Towne Short Stories (web)Managed roster of guest contributors including seasoned journalists from the Orange Country Register, OC Weekly, Orange Coast Magazine and more. Edited stories, researched, fact checked, identified community and archival resources and coordinated creative assets. Reported directly to executive editor. CONTRACTSmall Towne Short Stories (web)Managed roster of guest contributors including seasoned journalists from the Orange Country Register, OC Weekly, Orange Coast Magazine and more. Edited stories, researched, fact checked, identified community and archival resources and coordinated creative assets. Reported directly to executive editor.

    • Colombia
    • Food and Beverage Services
    • 400 - 500 Employee
    • Senior Copywriter
      • Mar 2016 - Jun 2016

      CONTRACTResponsible for content creation including web copy, product packaging and product descriptions, promotional copy including ad copy, marketing collateral, training guides and scripting for live events and broadcasts. Reported directly to marketing director and worked closely with COO, CEO and founder to capture company's voice and integrate that voice into all media.

    • Executive Editor
      • Mar 2016 - Jun 2016

      CONTRACTSHARE Magazine (print)Managed flow and organization of content: multiple rounds of editing, proofing and information architecture. Conducted interviews with company leaders, wrote and edited feature articles. Worked closely with art director to ensure content and layout met magazine’s objectives.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Writer
      • Jan 2016 - Mar 2016

      CONTRACTWrote SEO optimized articles across health & wellness, lifestyle and celebrity news categories. Managed assets including information architecture, metadata/alt text and image resizing. Performed research, fact checked, edited and proofread. CONTRACTWrote SEO optimized articles across health & wellness, lifestyle and celebrity news categories. Managed assets including information architecture, metadata/alt text and image resizing. Performed research, fact checked, edited and proofread.

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Adjunct Faculty
      • Oct 2015 - Mar 2016

      CONTRACTSocial Media | Beauty | Visual Communications | General StudiesDesigned and implemented curricula including assessment for Beauty: Principles of Entrepreneurship, Beauty: Social Media Marketing, Business Marketing for Social Media, New Media Demographics, English Composition, Writing Skills. Used ADDIE instructional design methodology and leveraged andragogic model to deliver ground based courses. CONTRACTSocial Media | Beauty | Visual Communications | General StudiesDesigned and implemented curricula including assessment for Beauty: Principles of Entrepreneurship, Beauty: Social Media Marketing, Business Marketing for Social Media, New Media Demographics, English Composition, Writing Skills. Used ADDIE instructional design methodology and leveraged andragogic model to deliver ground based courses.

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Senior Copywriter
      • Dec 2015 - Jan 2016

      CONTRACTResponsible for content creation including email marketing, branding guides, lookbooks, sales presentations, product descriptions and social media posts. Reported directly to VP of marketing and worked closely with founder, marketing department and art director to capture company's voice and integrate that voice into all media. CONTRACTResponsible for content creation including email marketing, branding guides, lookbooks, sales presentations, product descriptions and social media posts. Reported directly to VP of marketing and worked closely with founder, marketing department and art director to capture company's voice and integrate that voice into all media.

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Managing Editor
      • Mar 2015 - Dec 2015

      CONTRACTThe Challenge Magazine (mobile app)Managed flow and organization of content: multiple rounds of editing, proofing, information architecture. Conducted interviews with company leaders and subject matter experts, and wrote and edited feature articles. Wrote and edited section overviews and advertorials. Reported directly to executive editor and worked closely with art director to ensure content and layout met magazine’s objectives.

    • Executive Editor
      • Feb 2015 - Dec 2015

      Vi Life Community Hub (web)CONTRACTManaged content marketing strategy for WordPress blog site and aligned with social media for maximum exposure and engagement. Researched, fact checked and wrote articles on health, wellness, fitness and lifestyle. Wrote advertorial copy, product descriptions and taglines for the web, email marketing and social media. Highest performing advertorial yielded 12K+ organic Twitter shares and 200+ organic Facebook shares. Coordinated assets and managed image library and metadata/alt text in WordPress. Monitored and reported on analytics.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Affiliate Marketing
      • Feb 2014 - Jan 2015

      Generated >$900K in revenue in nine months. Recruited; negotiated contracts and secured YouTube, Instagram and blog talent at the 100K to 1M subscriber level. Communicated with YouTube and Instagram influencers, bloggers and agents; coordinated brand devoted campaigns and tracked campaign performance against monthly targets. Generated and managed >1K affiliate accounts using Magento interface, created and managed seasonal promotions and contests, created and managed commission and incentive programs, monitored sales and commission data. Worked closely with CMO, CTO and creative department to devise, implement and track online campaigns using CAKE interface. Authored comprehensive affiliate handbook.

    • Executive Editor
      • Oct 2013 - Jan 2015

      Beauty Rival (web)Worked closely with the creative director to determine content that carries the distinctive Beauty Rival message including fashion, beauty and celebrity news. Led and managed editorial team of 10 in-house and remote beauty writers. Cultivated staff leadership, delegated authority, provided feedback, established accountability and built a culture of teamwork. Reviewed all articles for plagiarism, accuracy and potential libel or slander. Led the continuing development of Beauty Rival's digital media strategy to maximize reach, engagement and revenue. Researched trends, prevalent style blogs and editorials to maintain position as expert. Researched, fact checked and wrote fashion, beauty and celebrity news articles.

    • Social Media Marketing Manager & Content Writer
      • Oct 2013 - Feb 2014

      Researched and booked YouTube talent, managed video calendar. Wrote and edited blog articles. Created social media marketing strategy, wrote posts and managed publishing schedule.

    • Development Coordinator | Human Resources Generalist
      • May 2013 - Sep 2013

      Fundraising and grant writing duties. Secured event sponsorship through solicitation campaigns. Marketed after school programs and academic summer camp to community and recruited new families, community resource partners and vendors. Human resources general duties included interviewing, background checks, confidential file maintenance and volunteer management. Fundraising and grant writing duties. Secured event sponsorship through solicitation campaigns. Marketed after school programs and academic summer camp to community and recruited new families, community resource partners and vendors. Human resources general duties included interviewing, background checks, confidential file maintenance and volunteer management.

    • United States
    • Software Development
    • Social Media Marketing Manager & Content Writer
      • Aug 2012 - Aug 2013

      CONTRACTChartered and implemented comprehensive social media marketing strategy. Responsible for content creation including blog articles, email marketing, press releases, press kits, social media posts, copywriting and copyediting and proofreading. Worked closely with co-founder and stylists to capture company's voice and integrate that voice into all media. CONTRACTChartered and implemented comprehensive social media marketing strategy. Responsible for content creation including blog articles, email marketing, press releases, press kits, social media posts, copywriting and copyediting and proofreading. Worked closely with co-founder and stylists to capture company's voice and integrate that voice into all media.

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Account Manager
      • Jan 2013 - Apr 2013

      Business development across design, advertising, entertainment, food & beverage, fashion & beauty and retail. Full life cycle recruitment across interactive, digital marketing, print and communications. Worked closely with recruitment team to develop search plans for full-time placements, temp staffing and projects. Serviced Los Angeles, Orange County and San Francisco. Reported directly to company president.

    • Talent Acquisition Specialist
      • Aug 2012 - Dec 2012

      Candidate sourcing across interactive, digital marketing and print. Wrote talent profiles and compiled bi-monthly featured talent list for client distribution. Parsed and coded incoming talent applications and resumes. Organized and maintained database.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2012 - Dec 2012

      Created comprehensive marketing strategies including email marketing and social media campaigns for beauty clients. Responsible for content creation including blog articles, email marketing, social media posts and product descriptions. Led development and execution of email marketing campaigns utilizing address acquisition, segmentation and A/B testing. Brand monitoring and monthly reporting on website, email marketing and social media analytics. Created comprehensive marketing strategies including email marketing and social media campaigns for beauty clients. Responsible for content creation including blog articles, email marketing, social media posts and product descriptions. Led development and execution of email marketing campaigns utilizing address acquisition, segmentation and A/B testing. Brand monitoring and monthly reporting on website, email marketing and social media analytics.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Recruiter
      • May 2011 - May 2012

      Scheduled, conducted and documented exit interviews with pending graduates. Maintained a partnership between graduates and the Career Services Department in order to successfully assist graduates in finding employment within six months after graduation. Served as advocate for students/graduates in the job search process, including salary negotiation. Developed, tracked, reported and documented graduate employment program; graduate employment files and alumni success stories. Planned and conducted employer visits and on-campus recruiting. Actively and routinely sought employer feedback and researched industry trends. Worked closely with Academic Directors, faculty and Director of Career Services to contribute to course content and coach students/graduates on career search strategies, personal marketing and interview skills.

    • Assistant Director of Admissions
      • Jun 2010 - May 2011

      Recruited qualified applicants for admission to the school in accordance with state and federal accreditation and company policies and regulations, consistent with the highest ethical standards. Managed time and inquiry resources to generate interest in programs. Conducted a high quantity of prospect phone contacts to secure appointments and interview activity, and conducted follow-up activity with unresolved interviewees and future class applicants. Scheduled and conducted entrance interviews, pursued qualified candidates for enrollment, and determined appropriateness of candidates for admission based upon career goal compatibility. Participated in appropriate recruitment and enrollment activities including open houses, regional presentations, training sessions, orientation programs and career days.

    • Education Management
    • 1 - 100 Employee
    • Center Director
      • Apr 2008 - Oct 2008

      Served in the most broad-based leadership and management role within region. Responsible for driving at minimum 50% of membership sales against monthly sales growth targets, managed P&Ls, quarterly/annual revenue, hold collection and the Center's annual budget. Worked closely with sales team to project, chart and pace sales growth to consistently ensure 100% of goal achieved. Directed community marketing and lead generation through securing valuable partnerships and building professional networks. Managed academics managers to attain expected academic progress results for all members. Reported directly to regional and regional operations managers, promoted synergy among regional Centers and interacted with home office, zone VP, and CEO throughout the year.

    • Senior Assistant Director of Sales & Marketing
      • Oct 2007 - Mar 2008

      Led a marketing team comprised of part- and full-time staff members, provided intensive training while managing and developing team members. Worked closely with Center director to become intimately knowledgeable of the Center's financial and membership history noting seasonal trends. Assisted in planning sales, marketing and service strategies for successful monthly and year end performance.

    • Senior Assistant Director of Sales
      • Jul 2007 - Oct 2007

      Drawing on specialized experience in all areas of the business (i.e., academics, sales/administration, marketing), expertly sold and customized learning programs to families. High phone sales conversion resulted in 1-3 daily enrollments. Oversaw marketing lead conversion to visits and enrollments. Grew Center membership from 186 to 281 members within 10 months. Overhauled Center's writing program and grew membership from six to 32 students within six months. Responsible for driving Center revenue. Weekly Center meeting reporting executed at the highest level of accuracy. Recruited, hired, trained and managed a team of part-time sales associates.

    • Advantage Program Director
      • Feb 2007 - Jun 2007

      Solicited sponsorships from local schools, businesses and community organizations. Managed and developed full-time assistant director. Hired, trained and managed part-time instructors to exceed customer service standards and achieve individual performance goals. Worked with territory recruiters to source part- and full-time hires.Monitored and analyzed Center performance against historical performance metrics as well as against regional and territory Center metrics, problem solved and devised solutions to remedy Center performance issues.

    • Assistant Director
      • Sep 2006 - Feb 2007

      Built solid relationships with customers, served as an instructor and role model to children and ensured that all families received excellent service. Responsible for generating new business leads through grassroots marketing efforts, enrolling new customers using a consultative sales process and managing daily business operations. Managed a team of 15 part-time instructors.

    • Program Director
      • Oct 2004 - Sep 2006

      Marketed and sold K-6 tutoring program packages to families. Coordinated comprehensive reading and math program curricula. Administered and reviewed academic assessments. Managed employees, payroll and finances. Designed and wrote training documents. Trained and managed staff of five part-time instructors. Wrote content for company website. Designed, wrote and marketed monthly e-newsletter. Wrote guidelines, created application and implemented partial scholarship award program. Marketed and sold K-6 tutoring program packages to families. Coordinated comprehensive reading and math program curricula. Administered and reviewed academic assessments. Managed employees, payroll and finances. Designed and wrote training documents. Trained and managed staff of five part-time instructors. Wrote content for company website. Designed, wrote and marketed monthly e-newsletter. Wrote guidelines, created application and implemented partial scholarship award program.

    • United States
    • Writing and Editing
    • Lead Instructor | Assistant Manager
      • Mar 2005 - Nov 2005

      Managed center during director's absence. Trained and managed 10 part-time employees. Administered academic assessments for grades K-12 and compiled results. Tutored K-12 students in reading, writing and math. Managed center during director's absence. Trained and managed 10 part-time employees. Administered academic assessments for grades K-12 and compiled results. Tutored K-12 students in reading, writing and math.

    • United States
    • Higher Education
    • 700 & Above Employee
    • ReadersPlus | Joint Educational Project Elementary School Coordinator
      • Jul 2003 - Oct 2004

Education

  • Pepperdine Graziadio School of Business and Management
    Certificate, Microenterprise Program
    2017 - 2017
  • Cornell University
    Professional Certificate, Marketing Strategy
    2014 - 2014
  • University of Phoenix
    Master of Education (M.Ed.), Adult Education & Training
    2007 - 2010
  • Antioch University
    Professional Certificate, Publishing Arts
    2008 - 2009
  • University of Southern California
    Bachelor of Arts (B.A.), English (Creative Writing), minor Gender Studies
    2002 - 2006

Community

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