Experience

Alva Labs

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Product Marketing Manager

  • Jun 2023 - Present

• Brand & Creative Lead

  • Nov 2021 - Jun 2023

  Responsible for overseeing Alva Labs' Brand & Creative team and implementing our organic content, social media, and live events (webinars and training sessions). Manage a team of 3-5 people. ➢ Created and project-managed the strategy for the Alva Labs "How We Hire" podcast to increase brand awareness, thought leadership and support content marketing efforts through repurposing ➢ Lead Alva Labs communications and messaging strategy and execution. ➢ Designed the thought-leadership… Show more Responsible for overseeing Alva Labs' Brand & Creative team and implementing our organic content, social media, and live events (webinars and training sessions). Manage a team of 3-5 people. ➢ Created and project-managed the strategy for the Alva Labs "How We Hire" podcast to increase brand awareness, thought leadership and support content marketing efforts through repurposing ➢ Lead Alva Labs communications and messaging strategy and execution. ➢ Designed the thought-leadership strategy to drive Alva Labs' brand marketing efforts on LinkedIn. ➢ Hired and managed external public relations, contributing to more than 30 earned-media placements, including Tier 1 outlets such as Sifted, BBC, and City A.M. ➢ Collaborated with product team on user testing (Jobs To Be Done framework), product content, onboarding emails, and marketing strategy.

• Content Marketing Manager

  • Sep 2021 - Nov 2021



Upnext

• Sweden
• Media Production

• Media Industry Editor

  • Sep 2019 - Aug 2021

  Produce daily curated B2B newsletters tailored to leading businesses Schibsted and Adevinta. Summarize news and trends relevant to the companies strategies and goals, writing and editing on average 20 articles per week. ➢ Key Account Manager for The Adevinta Daily, a successful project that ultimately led to the global online marketplace acquiring the product from Schibsted. ➢ From April 2021 to August 2021 I also acted as Product Manager for The Adevinta Daily, which included an… Show more Produce daily curated B2B newsletters tailored to leading businesses Schibsted and Adevinta. Summarize news and trends relevant to the companies strategies and goals, writing and editing on average 20 articles per week. ➢ Key Account Manager for The Adevinta Daily, a successful project that ultimately led to the global online marketplace acquiring the product from Schibsted. ➢ From April 2021 to August 2021 I also acted as Product Manager for The Adevinta Daily, which included an overhaul of the newsletter redesign. ➢ Served as project manager for both internal and client-facing projects. Drove and executed on a newsletter strategy that increased open rates by 75% ➢ Led user interviews with subscribers that led to an improved product development process and marketing plan. Show less Produce daily curated B2B newsletters tailored to leading businesses Schibsted and Adevinta. Summarize news and trends relevant to the companies strategies and goals, writing and editing on average 20 articles per week. ➢ Key Account Manager for The Adevinta Daily, a successful project that ultimately led to the global online marketplace acquiring the product from Schibsted. ➢ From April 2021 to August 2021 I also acted as Product Manager for The Adevinta Daily, which included an… Show more Produce daily curated B2B newsletters tailored to leading businesses Schibsted and Adevinta. Summarize news and trends relevant to the companies strategies and goals, writing and editing on average 20 articles per week. ➢ Key Account Manager for The Adevinta Daily, a successful project that ultimately led to the global online marketplace acquiring the product from Schibsted. ➢ From April 2021 to August 2021 I also acted as Product Manager for The Adevinta Daily, which included an overhaul of the newsletter redesign. ➢ Served as project manager for both internal and client-facing projects. Drove and executed on a newsletter strategy that increased open rates by 75% ➢ Led user interviews with subscribers that led to an improved product development process and marketing plan. Show less



Netigate

• Sweden
• IT Services and IT Consulting
• 100 - 200 Employee

• Content Marketing Consultant

  • Jul 2019 - Sep 2019

• Content Marketing Manager

  • Mar 2019 - Jun 2019

  Developed and execute overall brand, content and social media strategy for one of the top survey tools in Europe. Optimized content for discoverability, engagement, and conversion. Created social media content in three languages. Scaled up content team by recruiting and onboarding writers for multiple languages and markets.

• Inbound Marketing Manager

  • Dec 2018 - Mar 2019

  Netigate is an established and rapidly growing SaaS company whose purpose is to promote the customer, employee and consumer voice in everyday business decisions to help customers focus on the right activities. Responsibilities include: -crafting educational articles and success cases in the areas of employee feedback, customer feedback and market research -developing and executing a content and social media strategy -measure and followup on previous content strategies and… Show more Netigate is an established and rapidly growing SaaS company whose purpose is to promote the customer, employee and consumer voice in everyday business decisions to help customers focus on the right activities. Responsibilities include: -crafting educational articles and success cases in the areas of employee feedback, customer feedback and market research -developing and executing a content and social media strategy -measure and followup on previous content strategies and initiatives to gain insights into how to optimise content for engagement -supporting the marketing team in text production for websites as well as sales collateral



VLM Health

• Germany
• Wellness and Fitness Services

• Content Strategist

  • Apr 2018 - Sep 2019

  I advise on marketing, growth, and communications strategy for a digital health app focused on thyroid and autoimmune conditions. I advise on marketing, growth, and communications strategy for a digital health app focused on thyroid and autoimmune conditions.



Small Improvements

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2017 - Feb 2018

  Developed and implemented marketing and content strategy for the Small Improvements company, product and new feature releases, including website, newsletter, blog, and social media. Developed and implemented marketing and content strategy for the Small Improvements company, product and new feature releases, including website, newsletter, blog, and social media.



N26

• Germany
• Financial Services
• 700 & Above Employee

• International PR Manager

  • Dec 2015 - May 2016

  Developed PR, communications and content strategies to promote the Number26 brand throughout Europe, including blog, social media, events and speaking engagements. Developed PR, communications and content strategies to promote the Number26 brand throughout Europe, including blog, social media, events and speaking engagements.



RCKT.

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Communications Manager | Head of Editorial

  • Apr 2015 - Nov 2015

  Conception and implementation of PR strategies and the execution of campaigns to increase awareness for Rocket Internet's startups and the Rocket brand. Conception and implementation of PR strategies and the execution of campaigns to increase awareness for Rocket Internet's startups and the Rocket brand.



MODOMOTO | Curated Shopping GmbH

• Germany
• Retail Apparel and Fashion
• 1 - 100 Employee

• Translator

  • Dec 2014 - Mar 2015

  • Translated MODOMOTO’s German website and all customer communications into English, working with the Internationalization team to maintain brand voice and messaging in the localization process. • Developed marketing and communications strategies for The Fitting Room (brick-and-mortar store location for MODOMOTO) and additional internationalization and expansion opportunities. • Translated MODOMOTO’s German website and all customer communications into English, working with the Internationalization team to maintain brand voice and messaging in the localization process. • Developed marketing and communications strategies for The Fitting Room (brick-and-mortar store location for MODOMOTO) and additional internationalization and expansion opportunities.



National Football League (NFL)

• United States
• Spectator Sports
• 700 & Above Employee

• Player Participation for Seattle Seahawks

  • Aug 2009 - Dec 2012

  Assist the NFL with recording and tracking player participation during all Seahawks games at CenturyLink Field. Assist the NFL with recording and tracking player participation during all Seahawks games at CenturyLink Field.



University of Washington

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Athletic Communications & Public Relations

  • Oct 2009 - Aug 2012

  • Served as the media relations representative for the University of Washington's football program, along with women's basketball & rowing. Duties include writing press releases & feature content, credentialing media, pitching stories to both print and digital outlets. • Assisted the UW's Director of Public Relations to create strategic content, branding initiatives and creative content on GoHuskies.com and all social media channels (Facebook, Twitter, YouTube & Tumblr). • Directed all… Show more • Served as the media relations representative for the University of Washington's football program, along with women's basketball & rowing. Duties include writing press releases & feature content, credentialing media, pitching stories to both print and digital outlets. • Assisted the UW's Director of Public Relations to create strategic content, branding initiatives and creative content on GoHuskies.com and all social media channels (Facebook, Twitter, YouTube & Tumblr). • Directed all publicity efforts for former Husky QB Jake Locker, including an ESPN "Car Wash." Facilitated all print & digital interviews and distribution of creative marketing materials. • Hosted championship events, serving as the media coordinator for the NCAA Women's Basketball Tournament in 2010 at Alaska Airlines Arena. • Consulted Gonzaga University on all aspects of hosting the 1st and 2nd Rounds of the NCAA Women's Basketball Tournament in Spokane, Wash. Show less • Served as the media relations representative for the University of Washington's football program, along with women's basketball & rowing. Duties include writing press releases & feature content, credentialing media, pitching stories to both print and digital outlets. • Assisted the UW's Director of Public Relations to create strategic content, branding initiatives and creative content on GoHuskies.com and all social media channels (Facebook, Twitter, YouTube & Tumblr). • Directed all… Show more • Served as the media relations representative for the University of Washington's football program, along with women's basketball & rowing. Duties include writing press releases & feature content, credentialing media, pitching stories to both print and digital outlets. • Assisted the UW's Director of Public Relations to create strategic content, branding initiatives and creative content on GoHuskies.com and all social media channels (Facebook, Twitter, YouTube & Tumblr). • Directed all publicity efforts for former Husky QB Jake Locker, including an ESPN "Car Wash." Facilitated all print & digital interviews and distribution of creative marketing materials. • Hosted championship events, serving as the media coordinator for the NCAA Women's Basketball Tournament in 2010 at Alaska Airlines Arena. • Consulted Gonzaga University on all aspects of hosting the 1st and 2nd Rounds of the NCAA Women's Basketball Tournament in Spokane, Wash. Show less



Seattle Metropolitan Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer

  • Jan 2008 - Jan 2009

  After-school tutoring program that is a resource for Seattle-area children who need help with their homework and other school assignments. 826 is nonprofit group that also helps students from the age of six to 18 with creative and exploratory writing projects. After-school tutoring program that is a resource for Seattle-area children who need help with their homework and other school assignments. 826 is nonprofit group that also helps students from the age of six to 18 with creative and exploratory writing projects.



The Star-Ledger

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Mets beat writer

  • Dec 2006 - Dec 2008

  I covered the New York Mets for two full seasons as a staff writer. Worked in conjunction with assignment editor on breaking news, enterprise features, as well as home-and-away coverage of the team. I covered the New York Mets for two full seasons as a staff writer. Worked in conjunction with assignment editor on breaking news, enterprise features, as well as home-and-away coverage of the team.



The Daily News-Record

• Sports reporter

  • Sep 2005 - Dec 2006

  Beat reporter for Bridgewater College's football team, a Division III program. Also held beat responsibilities for the women's basketball program at James Madison University, a Division I program. Prior to a full-time writing position, I was a copy editor/page designer. Beat reporter for Bridgewater College's football team, a Division III program. Also held beat responsibilities for the women's basketball program at James Madison University, a Division I program. Prior to a full-time writing position, I was a copy editor/page designer.