Experience

Vyond

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Marketing Analytics Specialist

  • Feb 2023 - Present

  -Redesigned pipeline reporting for both high-level executive and weekly team reviews; providing insights on conversion metrics, aggregate quarterly performance, and pacing against targets -Coordinated with the Marketing executive team to realign opportunity targets mid-year based on company year-to-date performance, business seasonality, and a new product launch -Utilized the Qlik data visualization tool to provide cross-platform insights on MQL generation to both the Marketing and Sales teams -Refined reporting within Google Analytics 4 and Amplitude to give the marketing team clearer insights into our website's weekly traffic, free trial conversions, and eCommerce performance -Monitored Quicksight dashboards to accurately track and report monthly recurring revenue, product usage, and subscriber counts Show less



Point B

• United States
• Business Consulting and Services
• 700 & Above Employee

• Demand Generation Lead

  • Mar 2022 - Feb 2023

  -Developed Martech stack map, identifying opportunities for better data cohesion and creating process automations to ease manual lift for Sales and Marketing teams -Constructed unique Salesforce page layouts for various user groups including Sales, Marketing, IT, HR, and Accounting; allowing departments to have specialized views of relevant data as they navigated the CRM -Led trainings for Marketing and Sales on best practices for tracking their activities and influence points along each step of the customer buying journey -Conducted assessment of the current Salesforce environment and presented both short-term and long-term enhancement plans to senior leadership to improve usability and adoption -Led third party integration of ZoomInfo’s lead enhancement tool into Salesforce, collaborating with both internal and external partners to optimize implementation for our specific needs -Analyzed current marketing automation structure and led search for external Pardot vendor to implement best practices while optimizing for our current environment and use case -Developed methodology to generate enhanced transparency through the lead lifecycle process, giving both Sales and Marketing greater insight into when potential high-value value touchpoints and moments of influence occur Show less



Grenzebach Glier and Associates – GG+A

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Salesforce Administrator

  • Nov 2021 - Mar 2022

  -Developed full tech stack map with integration points to create greater transparency and highlight areas for improved functionality -Implemented a service request system to allow users to queue their requests for the internal Salesforce team and review the status of their requests at any time -Collaborated with Sales and Marketing to develop a highly customized lead flow within Salesforce, factoring in both the organization’s unique use case and average user skill set to create a solution that provided actionable insights to both groups Show less



TransUnion

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Salesforce Demand Generation Specialist

  • Oct 2017 - Nov 2021

  -Guided the marketing department through a transition into a new Salesforce Lightning instance, providing background on sales and marketing usage and social architecture to ensure successful development -Rebuilt and fully automated the monthly reporting process within Salesforce to standardize tracking globally and provide on-demand reporting to marketing and sales leadership and the C-suite -Developed and conducted training to international sales and marketing teams as well as new corporate acquisitions to ensure a smooth transition into the TransUnion lead management process -Managed numerous Salesforce enhancements specifically for the sales and marketing teams, allowing for more organic tracking of sales funnel activity and campaign effectiveness respectively -Outlined a status workflow for leads based on the Sirius Decisions framework that provided sales leadership with a more detailed view of their teams’ efforts -Directed a title standardization effort within Salesforce that allowed marketing to more easily target specific roles and functions within the organization for email campaigns -Conducted monthly reporting for the marketing team by exporting opportunity and lead data from Salesforce, consolidating and refining the information through Alteryx, and constructing various visual elements in Tableau to create a dashboard for C-Suite review -Managed third party vendor relationships for potential integration of new marketing tools with our existing Salesforce environment -Performed excel analysis to merge Salesforce reporting with web analytics, offering marketing and sales teams a fuller view of lead activity -Collaborated with internal and external Salesforce teams to brainstorm new improvements and innovations within the CRM, maximizing the tool’s effectiveness -Coordinated with marketing and sales leads across all verticals to outline campaign timelines and discuss strategies to best optimize new Salesforce enhancements Show less



Huron

• Business Consulting and Services
• 700 & Above Employee

• Marketing Demand Analyst

  • Jul 2016 - Sep 2017

  -Coordinated report building across multiple sources and tools, including Elite, Salesforce, InterAction, Excel, Jet Reporting, and SQL data warehouses -Created a scoring model to assess the quality of marketing-generated leads as they responded to emails and navigated the company website-Developed a customized lead report for sales team members to educate them on incoming prospects prior to follow-up-Coordinated with the healthcare, education, technology, and business advisory practices to assess the marketing team’s influence in the generation of new opportunities and sales-Analyzed and cleaned large data sets within Salesforce to ensure all contact information was correct and easily accessible for use by the sales team-Developed numerous marketing campaign lists for both broad and targeted mailings-Oversaw the implementation of multiple third-party products within Salesforce, including LeanData and Reachforce-Communicated regularly with marketing leadership, including the Chief Marketing Officer, to provide an overview on the impact of all marketing efforts Show less

• Sales and Marketing Analyst

  • Sep 2014 - Jul 2016

  -Created a customized account list for sales leadership (totaling over 7,000 organizations) to aid in the company’s transition from a region-based sales approach to a market-based sales approach-Engaged with sales leadership to create new client-facing bios for over 250 sales team members-Collaborated with several departments to redesign the healthcare practice’s engagement summary template, allowing sales team members to easily refer back to past engagement work throughout the sales process-Coordinated with the legal and marketing teams to develop a client reference approval process, which allowed the sales team to legally highlight past client work in new project proposals-Managed numerous business origination campaigns, scheduling internal and external meetings as well as communicating with prospective clients to generate new opportunities for the sales team-Developed sales graphics for use in client presentations and proposals-Utilized several analytics and reporting tools; including Salesforce, Definitive Healthcare, and Elite; to generate weekly sales reports for leadership to review current opportunities and assess the overall strength of the sales pipeline Show less



Eli's Cheesecake Company

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Social Media Marketing Coordinator

  • Sep 2013 - May 2014

  -Developed social media content and promotions for audience of 20,000 social media followers -Coordinated the purchase of advertising space through various media outlets, including newspaper, radio, and internet -Analyzed company website data through Google Analytics; including page visits, consumer demographics, and buying behavior -Monitored Google AdWords as well as Facebook and Twitter Analytics to assess marketing ROI and follower growth rates -Developed informational product presentations for external use by the sales team Show less



Avery Dennison

• United States
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Jul 2013 - Sep 2013

  -Developed informational product presentations for regional sales teams worldwide -Managed and updated product data bulletins for the company website -Developed informational product presentations for regional sales teams worldwide -Managed and updated product data bulletins for the company website



Canine Therapy Corps, Inc.

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Intern

  • May 2012 - Aug 2012

  -Edited and updated company website to generate volunteer and sponsorship interest -Gathered $200 in donations for company fundraiser -Edited and updated company website to generate volunteer and sponsorship interest -Gathered $200 in donations for company fundraiser



Northrop Grumman

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Contracts Closeout Intern

  • May 2011 - Aug 2011

  -Managed the contract file room and online database -Assisted contracts administrators with the closeout process -Developed interactive training presentation for staff of 50 people -Managed the contract file room and online database -Assisted contracts administrators with the closeout process -Developed interactive training presentation for staff of 50 people