Experience

MommaStrong

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Project Director

  • Nov 2021 - Present



HEY JACKMAN MKTG

• Proprietor

  • Feb 2019 - Present

  Hey Jackman Mktg helps position companies and organizations for success. Katie is a proven expert in marketing, strategy, and innovation for non-profit and commercial organizations. Hey Jackman Mktg helps position companies and organizations for success. Katie is a proven expert in marketing, strategy, and innovation for non-profit and commercial organizations.



Lone Star Flight Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2017 - Jan 2019

  Managed marketing efforts for new $38M aviation history and STEM learning facility, opened in September 2017. Established and led organization’s first marketing department including staffing, branding, and strategic revenue initiatives. Led new team of four to achieve $1M revenue goal via admissions, facility rentals, membership program. • Established pricing and budgets for admissions, group sales, membership and facility rentals.• Re-launched membership program and grew memberships by 275% in first 6 months.• Launched, developed, and managed all content for new website and social media channels.• Created and activated public relations strategy locally, regionally, and nationally.• Planned purchased and scheduled $300,000 media plan including direct mail, print, radio, outdoor, and digital advertising.• Developed and managed all creative materials including graphic elements, print, collateral, and video.

• Vice President - Marketing, Sales, Communications

  • Mar 2017 - Apr 2018



Alley Theatre

• United States
• Performing Arts
• 100 - 200 Employee

• Director of Marketing and Communications

  • May 2015 - Mar 2017

  Achieved $8 million in earned revenue annually, realizing growth of 25% over the previous year. Actively facilitated internal change efforts and set a new strategic direction for the department to deliver on institutional objectives. Opened a new performance hall, launched innovative product lines, established strategic partnerships, and led a digital overall. Managed a team of 14. • Planned and executed marketing and media campaign for building opening after $54M renovation.• Led new digital strategy resulting in website redesign, 16% growth in facebook engagement, and 1M+ video reach.• Launched new artistic brands including Alley Alley New, a major new works initiative, and Remote Houston, a pedestrian based live art experience.• Established partnerships with University of Houston Cynthia Woods Mitchell Pavilion, Lott Entertainment Presents, KPRC, Camden Properties, and Interfaith Ministries of Houston. • Introduced the “Alley Insider” and other loyalty-building communication efforts.



Seattle Rep

• United States
• Performing Arts
• 1 - 100 Employee

• Director of External Relations

  • May 2008 - May 2015

  Achieved 5% growth of annual sales since 2012 after 10+ years of attrition and 30% budget reduction in 2010. Led strategic change efforts to establish the Department of External Relations, unifying the marketing and development teams and infusing the concept of universal revenue. Launched a “One Patron” relationship management and loyalty strategy. Managed a team of 28.• Developed and launched first integrated sales team for earned and contributed revenue, leading to a reduction in cost of sale of by 20%. • Responsible for marketing seven of the top-ten grossing productions in Seattle Rep’s 50+ year history.• Implemented dynamic pricing leading to 15% increase in average ticket price over a - year period.• Secured $200K in funding to re-design and launch seattlerep.org, including responsive design, mobile functions, and integrated technology.• Executed multiple institutional branding initiatives including new logo, tagline, and 50th anniversary campaign.• Active participant in developing strategic plan, 7-year financial model and leadership transition plan.



Target

• United States
• Retail
• 700 & Above Employee

• Senior Specialist

  • Feb 2007 - May 2008

  Catalyzed and brought together multiple parties under a common strategy to launch new and innovative digital initiatives including Target Photo and a video game pre-sell program.• Managed $500K marketing campaign to launch Target Photo co-brand partnerships with Shutterfly, KODAK Gallery, and Flickr at retail locations and target.com.• Led, evaluated and responded to research initiatives comprised of focus groups, online surveys, and phone surveys for Target Photo.• Planned and launched initial video game pre-sell program in conjunction with Halo 3 release including budget parameters, creative templates, and first 3D gift card.



Hennepin Theatre Trust

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Director

  • 2006 - 2007

  Led marketing transition from Clear Channel Entertainment to newly established non-profit including institutional communication strategy and integrated branding campaign. • Led campaigns for more than $40M in ticket sales including Disney’s The Lion King, WICKED, and Radio City Christmas Spectacular.• Managed $3M+ in sponsorship execution including over-title sponsor M&I Bank in multiple markets.• Participated in launch of Broadway Membership Seating program generating $200K in incremental revenue.• Primary liaison with national press representatives to plan and execute local advertising, promotional and publicity plans for touring Broadway productions ranging from $50K – $250K.



Broadway Across America

• United States
• Entertainment Providers
• 100 - 200 Employee

• Senior Marketing Director

  • 2001 - 2006

  Responsible for marketing strategy, advertising, and publicity for BroadwayAcrossAmerica for three presenting partners in Minnesota and Wisconsin. Responsible for marketing strategy, advertising, and publicity for BroadwayAcrossAmerica for three presenting partners in Minnesota and Wisconsin.



Hey City Theater Company

• United States
• Entertainment Providers

• Marketing Director

  • 1998 - 2001

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Tamara Wilson Public Relations

• United States
• Public Relations and Communications Services

• Public Relations Associate

  • Sep 1997 - Mar 1999

  • Provided public relations support for a variety of dining institutions including Ruth's Chris Steakhouse, Oba!, and Kimpton Properties Pazzo Ristorante and Red Star. • Coordinated media for Pazzo's annual Thanksgiving Turkey Drop to families in need• Assisted in opening of Oba!, Nuevo Latino cuisine in the Pearl District • Provided public relations support for a variety of dining institutions including Ruth's Chris Steakhouse, Oba!, and Kimpton Properties Pazzo Ristorante and Red Star. • Coordinated media for Pazzo's annual Thanksgiving Turkey Drop to families in need• Assisted in opening of Oba!, Nuevo Latino cuisine in the Pearl District



Portland Opera

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Jan 1995 - Jan 1998