Digital Marketing Consultant

• Oct 2019 - Present

Helping my clients (B2B & B2C) with the development and implementation of data-driven online business strategies. Activities include but are not limited to: • Project management • Implementation of Google Ads (SEA) • Development and implementation of Social media strategies • Facebook Advertising • Instagram Advertising • Linkedin Advertising • Website optimization • Conversion rate optimization (CRO) • Branding & identity • Lead generation • Marketing Automation • Customer Journey Mapping • E-mail marketing (automation) Brands I have been trusted by: Reade, Wayflyer, University of Amsterdam (UvA), VANBOOM, Casius (now Solvari), rijschool the graduate, pharmacists, renovation services, real estate agencies, and many more. Check my website: www.stiptdigital.com Show less

Paid Social Specialist

• Mar 2021 - Jul 2021

Responsible for the development of strategic mediaplans, budgeting and execution of social media advertising campaigns (B2B & B2C). Clients I worked for: Gazelle and Philips. Strategy & budget: developed paid social strategies and mediaplans based on KPI’s for nine countries within and outside of the EU. Channels: LinkedIn advertising, Facebook and Instagram (meta) advertising. Execution: Planning, setting up, and daily optimization of campaigns. Testing: A/B testing and brandlift studies. Data Analysis & Reporting: weekly client check-ins and presenting data reports to deliver recommendations/learnings to improve performance. Show less

Online Marketeer

• Mar 2020 - Jun 2021

At indebuurt (part of DPG media) I was responsible for the marketing strategy (B2B & B2C) of 39 local news websites with 7 million visitors per month. • Channels: LinkedIn (paid advertising & organic), Facebook/Instagram (Meta) paid advertising, Google & Microsoft Ads (SEA), out of home campaigns (billboards) and e-mail campaigns. • Budgeting and Planning: Set yearly and quarterly targets for newsletter subscribers, website visitors, social media followers, and paying customers. • Analysis: Analyzed data from multiple sources (indebuurt's custom datasystem, Google Analytics, Google Data (Looker) Studio, and external agencies) to guide decision-making. • Reporting: Provided monthly reports to the CEO covering all marketing channels. • Collaborations: with local teams, managed external agencies and designers and secured sponsorships for free giveaways. • Focussing on automation and optimizing internal processes and efficiency. Show less

Growth Marketeer

• Jan 2019 - Mar 2020

Head marketeer at leading data driven real estate agency in Amsterdam. Leading full rebranding of the company’s image to attract higher market segment. • Responsible for the marketing strategy focusing on acquisition based on customer journey. • briefing and managing developers, website builders and external advertising agencies and designers • actively searching for partners and opportunities to drive innovation and increase sales • coordinate and implementing the off- and online campaigns by i.a. using social media marketing, search engine advertisements. • Focussing on automating e-mailing via Sharpspring. • responsible for the creation of our quarterly reports about Amsterdam’s current housing market that we use as the primary source for lead generation. Show less

Paid Media Specialist

• Jul 2018 - Jan 2019

Responsible for development and implementation of social media advertising strategies & search engine advertising (SEA/PPC). Main client: Douwe Egberts Professional (JDEP). • at JDEP I was solely responsible for all paid media buying and execution (full-time position). • I developed & executed multi-channel media strategies primarily focussing on lead generation and driving sales (B2B).• Channels: Google, Bing, LinkedIn, Facebook, Instagram (meta).• Weekly client meetings (on location). Presenting data reports to sales teams to deliver recommendations/learnings based on frequent a/b testing and data analysis. Tools used: Google Analytics, Google Datastudio (looker studio), customized data sheets.• Supporting client managers by developing media proposals and presentations to scale business. • Worked closely together with sales teams, e-business managers, brand managers, designers and SEO & content team to align campaign objectives and targets. Show less

Marketing Automation Trainee

• Oct 2017 - Sep 2018

Intensive traineeship program with a sharp focus on honing marketing tooling expertise while offering invaluable hands-on experience with renowned A-brands such as Heineken, PON, Douwe Egberts Professional, and Gall&Gall. The comprehensive curriculum also emphasizes the development of essential soft-skills, including time management, effective communication, impactful presentation techniques, and goal setting, ensuring well-rounded professional growth and readiness for the dynamic marketing landscape.Tooling used: Google Ads, Bing Ads, Facebook advertising, Google Analytics, Google datastudio, LinkedIn advertising, Google Double Click, Salesforce e-mail marketing automation, Channable, etc. Show less

Schaatsster

• Apr 2008 - 2014