Heather Stafford
Senior Director, Marketing at Jones-Dilworth, Inc.- Claim this Profile
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Spanish Limited working proficiency
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German Elementary proficiency
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Bio
Adam Gilman
Heather joined New Pathfinders in 2014. At the time, she was studying as a graduate student at UT. From day-one, Heather jumped right into the work, immersing herself in our culture without hesitation. As a result, she and I developed a rapport and a relationship strengthened by trust almost immediately. Heather works independently and autonomously, requiring minimal direction and support; she definitively is a ’self-starter’. Heather is always reliable and she consistently delivers great work that exceeds expectations. I would highly recommend her for any position with the opportunity to grow and develop into a leader in your organization.
Adam Gilman
Heather joined New Pathfinders in 2014. At the time, she was studying as a graduate student at UT. From day-one, Heather jumped right into the work, immersing herself in our culture without hesitation. As a result, she and I developed a rapport and a relationship strengthened by trust almost immediately. Heather works independently and autonomously, requiring minimal direction and support; she definitively is a ’self-starter’. Heather is always reliable and she consistently delivers great work that exceeds expectations. I would highly recommend her for any position with the opportunity to grow and develop into a leader in your organization.
Adam Gilman
Heather joined New Pathfinders in 2014. At the time, she was studying as a graduate student at UT. From day-one, Heather jumped right into the work, immersing herself in our culture without hesitation. As a result, she and I developed a rapport and a relationship strengthened by trust almost immediately. Heather works independently and autonomously, requiring minimal direction and support; she definitively is a ’self-starter’. Heather is always reliable and she consistently delivers great work that exceeds expectations. I would highly recommend her for any position with the opportunity to grow and develop into a leader in your organization.
Adam Gilman
Heather joined New Pathfinders in 2014. At the time, she was studying as a graduate student at UT. From day-one, Heather jumped right into the work, immersing herself in our culture without hesitation. As a result, she and I developed a rapport and a relationship strengthened by trust almost immediately. Heather works independently and autonomously, requiring minimal direction and support; she definitively is a ’self-starter’. Heather is always reliable and she consistently delivers great work that exceeds expectations. I would highly recommend her for any position with the opportunity to grow and develop into a leader in your organization.
Credentials
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Qualitative Research
CourseraJan, 2020- Nov, 2024 -
Research Proposal: Initiating Research
CourseraNov, 2019- Nov, 2024
Experience
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JDI (Jones-Dilworth, Inc.)
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United States
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Advertising Services
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1 - 100 Employee
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Senior Director, Marketing
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Mar 2017 - Present
Jones-Dilworth, Inc. is a boutique consultancy that brings emerging technologies to market. We help identify and exploit market opportunities. We love working with entrepreneurs who are unreasonable for all the right reasons. Our clients are market-defining companies that introduce new categories and destroy old ones. -Develops strategic marketing plans for clients across a range of industries, including B2B software, executing work across the marketing spectrum -Leads and builds company and product-level messaging for all marketing and communication channels, including company speaking points and press releases -Ideates, develops, and manages content calendar and sales enablement collateral for channels including websites, social media, blogs, newsletters, videos, case studies, white papers, webinars, and third-party publications including WIRED, Forbes, and others -Builds key content for company stakeholders, including GTM recommendations, board presentations, pitch decks, KPI reports, and other supporting collateral -Supports executive personal brand work through thought leadership, media training, and personal speaking engagements with conferences, press, and podcasts -Builds relationships with press to secure media coverage in trade publications as well as mainstream publications including Forbes, POLITICO, and INSIDER -Secures speaking and other opportunities at industry events including SXSW and CES through compelling pitches and topics -Executes digital marketing campaigns, working with sales teams to identify customer personas, nurture customer journeys, establish SEO priorities, refine sales funnels, and acquire leads below target costs -Leads up to 7 accounts at a time, managing monthly budgets, scope of work, and marketing and design teams of 2-3 associates, as well as account executives Show less
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General Assembly
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United States
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Higher Education
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700 & Above Employee
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Lead Front Lines Associate
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Feb 2016 - Mar 2017
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
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NEW PATHFINDERS US, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Research Manager
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May 2015 - Mar 2017
NPF is a whole is greater than the sum of its parts business. We maintain a strategy-consultant’s approach in each new business relationship. Whether you’re focused on scaling your business aggressively, generating new business organically within existing client relationships, or aiming to precisely target niche markets within specific industries and category-segments, we have the infrastructure, personnel and experience needed to drive measurable impact across any range of business development or outsourced sales assignments. Show less
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Dialog Group of Companies
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United States
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Advertising Services
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1 - 100 Employee
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Junior Researcher
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Mar 2014 - May 2015
Dialog is an Austin-based strategic consulting firm dedicated to delivering high-quality business strategy and execution to a diverse client base that includes some of the world’s leading brands and organizations. We are a ready to be a program leader or force multiplier – your needs determine our mission. Dialog is an Austin-based strategic consulting firm dedicated to delivering high-quality business strategy and execution to a diverse client base that includes some of the world’s leading brands and organizations. We are a ready to be a program leader or force multiplier – your needs determine our mission.
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The University of Texas at Austin
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United States
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Higher Education
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700 & Above Employee
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Column Editor for FLOW TV Academic Journal
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Sep 2013 - May 2014
FLOW TV is an online academic journal on television and media studies based out of the University of Texas at Austin's Department of Radio, Television and Film. FLOW TV is an online academic journal on television and media studies based out of the University of Texas at Austin's Department of Radio, Television and Film.
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Public Citizen
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United States
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Public Policy Offices
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100 - 200 Employee
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Policy + Communications Intern
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Jan 2014 - Mar 2014
Since 1984, Public Citizen's Texas State Office has concerned itself with: environmental enforcement policies, global warming, promoting renewable/clean energy, product safety, nuclear safety, medical safety, auto safety/quality, pesticide safety, insurance reforms, campaign finance/ethics issues, improving state government agency operations and fair trade policies. We have worked with and mentored numerous grassroots organizations. Since 1984, Public Citizen's Texas State Office has concerned itself with: environmental enforcement policies, global warming, promoting renewable/clean energy, product safety, nuclear safety, medical safety, auto safety/quality, pesticide safety, insurance reforms, campaign finance/ethics issues, improving state government agency operations and fair trade policies. We have worked with and mentored numerous grassroots organizations.
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University of Virginia
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United States
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Higher Education
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700 & Above Employee
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Driver, University Transit Service
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May 2008 - Jul 2013
University Transit Service is a fare-free transit system providing service to the University of Virginia's students, faculty, and staff.
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Recruitment + Retention Supervisor, University Transit Service
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Apr 2011 - Jun 2012
In addition to transit and employee management, as a supervisor I led the Recruitment + Retention committee in event planning, marketing, and fundraising. This includes the planning and execution of an intercollegiate bus competition with hundreds in attendance.
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Trainer, University Transit Service
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Jan 2011 - Jun 2012
As part of our onboarding program, there were 3-4 2-week long training classes a year. I served as a trainer twice, leading employees to passing their Commercial Driver's License and company tests.
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Education
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The University of Texas at Austin
Master of Arts (MA), Media Studies -
University of Virginia
Bachelor of Urban and Environmental Planning (BUEP), Minor in Architecture
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