Product Designer

• Sep 2021 - Present

Freelance Product Designer

• May 2018 - Present

Collaborated closely with client and developer to design apps and websites from initial conceptualization to launch Conducted user research, customer discovery, market research, trend analysis, and synthesized feedback from users to inform designs Solved complex design problems by defining specs, developed user flows, high fidelity wireframes, concept sketches, internal style guides, prototypes, and finalized mock-ups Designed style guide and visual brand identity that speaks to brands while resonating with customers Managed product timelines and built a go-to-market business case and social media strategy Show less

Mentor Outreach/Evangelization

• Oct 2018 - Present

Event Lead

• Jun 2018 - Present

Bridge is a free, 11-week code and product design school that focuses on building intermediate-level development and design skills to raise the confidence levels of women, agender, or non-binary students. We help to support and provide opportunities for those in the software industry. We found that the industry was lacking a program that could "bridge" the gap for those who identify as women, agender, or non-binary and were looking to quickly skill up and gain confidence in their technical abilities. Bridge was created out of this need and hopes that it will help those overcome some of the many barriers the industry puts in their way. Show less

Small Business Planning and Strategy Specialist

• Oct 2016 - Aug 2017

Designed and built improved purchasing experiences for 600,000 customers by developing pricing retention strategies Conducted customer journey mapping through research planning, data gathering (call listening, store visits, data mining) and synthesis Segmented base by revenue and number of customers per account to develop targeted pricing retention plans Trained 10 call centers and over 200 agents to merge loyalty and cancellation queues through cross-functional collaboration, Reduced 3,600 monthly call transfers and reduced churn by 10% Show less

Brand Experience Specialist, Member Benefits

• Apr 2016 - Sep 2016

Created one-of-a-kind national event experiences to drive member engagement and attract non-members Notable Events: Osheaga, Calgary Stampede, and the Much Music Video Awards Managed branded sponsorship properties through event production and managing support staff Executed take-to-market elements including creating digital campaigns and communications to drive increased participation Conducted post-mortem of multi-million dollar sponsorship partnerships and analyzed the impact on churn Show less

Direct Marketing Communications Specialist - Bell Mobility

• Jun 2015 - Mar 2016

Executed targeted direct communication campaigns (e-mail, Social Media targeted ads, direct mail, and SMS) from creative development to deployment Managed cross-functional teams, including campaign specialists, legal team, direct agencies, external partners (Apple and Disney), to ensure deadlines metConducted post-mortem, A/B testing, and competitor analysis, leveraged data insights, improved segmentation to deliver relevant messages to the target market

Communications Specialist

• Oct 2014 - May 2015

Planned and executed monthly social events across 10 Bell national locations to improve culture and for over 10,000 employeesBranded over 20 national and international call center sites (Mobility, Virgin, Bell Residential Services) through cross-functional collaboration with suppliers and vendors Collaborated with key stakeholders (VPs and directors) to develop monthly communications to call center sites targeting over 3,000 employees globally

Project Specialist - Graduate Leadership Program

• Jun 2014 - Oct 2014

The Graduate Leadership Program aims to develop the next generation of leaders to help in Bell being recognized as Canada's leading communications company. The program gives new graduates at Bell the opportunity to complete 3 rotations in order to learn from customers and gain a thorough understanding of the organizationProposed troubleshooting solutions for FIBE TV based on top call drivers in order to reduce call time, improve resolutions, and enhance the customer experience Proposed a retail phone app for in-store reps to track commissions and financial targets to senior executives, later implemented by retail team for national Bell stores Show less

Sponsorship Marketing Consultant

• Sep 2012 - Nov 2012

Presented an implementation strategy to the Molson Coors Sponsorship Marketing division, to measure return of multi-million dollar sponsorship portfolio Conducted numerical and qualitative analysis with extensive communication between top executives and research experts Framework was well received by client and was adopted and implemented Presented an implementation strategy to the Molson Coors Sponsorship Marketing division, to measure return of multi-million dollar sponsorship portfolio Conducted numerical and qualitative analysis with extensive communication between top executives and research experts Framework was well received by client and was adopted and implemented

Recruitment and Marketing Assistant

• Sep 2010 - Sep 2012

Created Communication materials to aid prospective students and over 60 new recruitment representatives in acclimating with the campus environment Developed high-level strategy for the divisions of students including alignment of various student services for holistic student development Communicated and mentored over 150,000 prospective students while simultaneously extending beneficial student services Created Communication materials to aid prospective students and over 60 new recruitment representatives in acclimating with the campus environment Developed high-level strategy for the divisions of students including alignment of various student services for holistic student development Communicated and mentored over 150,000 prospective students while simultaneously extending beneficial student services