Experience

Acme Tools

• United States
• 1 - 100 Employee

• eCommerce Channel Manager : acmetools.com

  • Oct 2022 - Present

  Grand Forks, North Dakota, United States As an eCommerce Channel Manager for Acme Tools, I currently lead the development and implementation of strategies to drive traffic, conversion, and average order value across all ecommerce channels, including acmetools.com, Amazon, eBay, and Walmart. I manager budgets and allocate resources for ecommerce marketing campaigns and initiatives, including affiliate marketing, search engine marketing, email marketing, SMS marketing, and search engine optimization. Using data to inform… Show more As an eCommerce Channel Manager for Acme Tools, I currently lead the development and implementation of strategies to drive traffic, conversion, and average order value across all ecommerce channels, including acmetools.com, Amazon, eBay, and Walmart. I manager budgets and allocate resources for ecommerce marketing campaigns and initiatives, including affiliate marketing, search engine marketing, email marketing, SMS marketing, and search engine optimization. Using data to inform decision-making, I define relevant KPIs for ecommerce marketing campaigns and initiatives. I lead site UX and redesign projects and develop and maintain relationships with key ecommerce partners and third-party vendors. I analyze customer insights and research to understand consumer purchasing behavior and make recommendations for improving customer engagement and driving growth. I am accountable for ecommerce KPIs across all channels, and lead overall strategy and execution for ecommerce priorities. I drive day-to-day execution of projects and initiatives to support ecommerce objectives and improve customer engagement. I also optimize content and site merchandising to refine the online user experience, customer journey and engagement, site navigation, commerce flow, and full marketing funnel. I take ownership of Affiliate Marketing, UX/UI, Conversion Rate Optimization, Search Engine Marketing (e.g. Google, Bing, Facebook Ads, Instagram Ads), Email Marketing, SMS Marketing, Search Engine Optimization, Data Analytics, Web Design, and Customer Retention.

• Paid Channel Manager : acmetools.com

  • Mar 2022 - Oct 2022

  Grand Forks, North Dakota, United States • UX/UI • Analytics • Google CPC • Bing CPC • Facebook/ Instagram Ads • Affiliate Marketing Channel • Amazon Marketplace • Walmart Marketplace • eBay Marketplace • Facebook Marketplace • Buy on Google • Social Media

• Marketplace & Affiliate Coordinator : acmetools.com

  • Oct 2021 - Mar 2022

  Grand Forks, North Dakota, United States • Amazon Marketplace • Walmart Marketplace • eBay Marketplace • Affiliate Marketing Channel

• Digital Affiliate Specialist : acmetools.com

  • Dec 2020 - Oct 2021

  Grand Forks, North Dakota, United States • Affiliate Marketing

• Partnership Development : acmetools.com

  • Apr 2019 - Dec 2020

  Grand Forks, North Dakota Area • Affiliate Marketing

• Digital Media Intern : acmetools.com

  • Mar 2017 - Apr 2019

  Grand Forks, North Dakota, United States • You Tube • Facebook • Instagram

• Warehouse Associate : Acme Tools Plymouth

  • Jan 2017 - Mar 2017

  Plymouth, Minnesota, United States

• Digital Media Intern : acmetools.com

  • Jun 2016 - Jan 2017

  Grand Forks, North Dakota Area • You Tube • Facebook • Instagram