Valerie Passwaiter, CCMP
Marcom & Multimedia Pro at TLA-LLC- Claim this Profile
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Bio
Credentials
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Certified Change Management Professional (CCMP)
Prosci
Experience
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TLA-LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marcom & Multimedia Pro
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Aug 2023 - Present
I work with an incredible team of specialized consultants and technical experts who serve U.S. national security interests via contract positions within the Intelligence Community. Day-to-day, I get to do what I love: write and design in support of internal and external communication needs for my client. From strategic communication plan development and execution to designing logos, infographics, and placemats, no day is the same and I enjoy a great deal of creative freedom. I work with an incredible team of specialized consultants and technical experts who serve U.S. national security interests via contract positions within the Intelligence Community. Day-to-day, I get to do what I love: write and design in support of internal and external communication needs for my client. From strategic communication plan development and execution to designing logos, infographics, and placemats, no day is the same and I enjoy a great deal of creative freedom.
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Counter Threat Solutions, LLC (CTS)
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director of Marketing & Communications
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2016 - Sep 2023
As Director of Marketing & Communications for Counter Threat Solutions (CTS), responsible for establishing and conveying corporate brand identity across all media as well as planning and executing internal communications and external marketing and recruitment advertising strategies and events. 2018 Assignment: Provide integrated marketing, communications, and public relations services for internal (workforce) and external (cross-organizational partner) audiences. Define and promote client’s unique mission niche and operational initiatives to promote partner education and communicate product/service features and benefits with clarity and frequency. Author, edit and publish a variety of timely, planned, workforce and partner news via memos, fact sheets, emails, web/SharePoint content, graphics, print materials and PowerPoint presentations/briefs. Ghostwrite for senior leadership team. Create visually compelling graphics for web, posters, newsletters, presentations and placemats/infographics. Apply and ensure consistent branding across message mediums. 2016 Assignment: Supported a high-profile initiative (HPI) dedicated to transforming U.S. Government client’s tradecraft. Responsible for coordination, development and execution of communication methods and messaging in support of multiple projects orchestrated cooperatively with other government agencies via shared services. Prepared executive-level briefings, drafted policies, documented project highlights, administered team SharePoint site, and maintained program website. Show less
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Advanced Systems Engineering Corporation
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Multimedia Developer
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2016 - 2016
Strategic Communications Specialist: Aligned to Advanced Systems Engineering Corporation’s Strategic Enterprise Concepts (ASEC3) business unit. Served a start-up talent management initiative within the U.S. Government. Authored timely, engaging workforce messaging and coordinated events to keep employees abreast of developments in groundbreaking career service model. Planned and executed communications strategy; developed content and layout of client website; designed complex statistical infographics; created executive briefings; crafted news alerts; proposed brand identity overhaul strategy. Show less
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Booz Allen Hamilton
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Associate, Creative Media Solutions
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2010 - 2016
Communications Specialist; Project Manager; Marketing Communications Officer: Served U.S. Government client as communications officer supporting a multi-year information management records digitization program. Responsible for program branding and strategic change management communication planning and execution. Key responsibilities included authoring blogs, articles, web content, and executive briefings; ghostwriting for senior leadership; establishing brand standards; creating logos and collateral materials; developing wireframes and graphics for websites; orchestrating seminars and Agile ceremonies; and representing program at customer outreach events. Prior assignment as marketing communications officer encompassed providing product marketing, branding, communications, presentations, website development, logos, graphic design and sales management for client’s fee-for-service organization. Responsibilities included maintaining and enhancing 3 websites; administering 2 SharePoint sites; authoring original content and layout for monthly newsletter and print collateral; collecting and analyzing monthly metrics for report to leadership; preparing and presenting briefings; leading cyber security seminars; engaging customers at trade shows; and developing complex infographics and user guides. Additional responsibilities included project management of first article enterprise engineering initiative, which included interfacing with engineers, multiple stakeholders and service providers to implement network designs; develop project schedules; track milestones; and report program status throughout testing and deployment. During this assignment, earned a Unit Citation, Award of Excellence, and numerous firm awards for exceptional performance. Show less
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Northwest Federal Credit Union
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United States
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Banking
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200 - 300 Employee
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Marketing + Direct Mail Specialist
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2001 - 2010
Marketing Assistant Manager; Direct Marketing & Research Specialist: Coached 7-member creative team of $2B non-profit financial institution serving more than 100,000 members. Managed priorities and workflows to support aggressive organizational goals of membership growth and service adoption. Controlled marketing planning and internal/external communications rollout for product launches. Administered $1.6M annual marketing plan and budget, including managing relationship with advertising agency and outside vendors. Directed research assignments relative to membership demographics and market growth strategies, including covert competitive shops and SWOT analyses as well as in-house data mining and external resource mail list requirements. Developed metrics for all promotional campaigns and approved creative for direct marketing, mail/email, web, and lead generation deliverables and activities. Managed charitable events to benefit Children’s Miracle Network. As Direct Marketing & Research Specialist, targeted prospects mined from internal database with marketing campaigns to increase service adoption. Identified and developed cross-sell opportunities and strategies. Planned, scripted, designed, printed, and mailed tens of thousands of letters, offers, and surveys to achieve product penetration and measure customer satisfaction and loyalty. Audited all corporate communications; overseeing all forms, form letters and correspondence organization-wide for brand integrity. Directed design agency in development of creative collateral, ensuring brand continuity. Served as keynote speaker at industry conferences, presenter at member recruiting/lead generation events, and press contact for media inquiries. Show less
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Education
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Cleveland State University
Bachelor of Arts (B.A.), Major: Communication; Minor: English -
Continuing Education
Community
