James Timberlake
Strategy & Planning at The Creative Consultancy- Claim this Profile
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Bio
Stephen Barry
It's rare to find a marketing all-rounder who actually excels in every discipline, yet James manages to achieve precisely that. With seemingly boundless energy and fervent effervescence, his ability for grasping and running with the most challenging of briefs, to create brilliant campaigns with successful outcomes, ensure that the result of his creativity often resonates way beyond its moment of execution. As well as James leading the way right across the marketing mix and always being tuned in to the zeitgeist, he manages to ensure positive outcomes through assembling (and supporting) top quality, tremendously versatile and highly capable teams. Whether at colleague or supplier level, he knows the people he needs on board to help bring his visions to reality. His many accomplishments in cut-through promotional activity, memorable brand building, data integrity and product innovation have always made a wholly substantive difference to the bottom line of every high-profile organisation that he has represented. James engages comfortably with people at all levels, from shop floor to C-suite, with a refreshing authenticity that is impossible to manufacture and that could never be misunderstood. He is certainly one of the most talented and genuine people I've ever worked with, as well as being jolly good company!
Katie Blanks
I worked with James for two years within the Royal Mail International Parcels team. He was an exceptional manager as well as a highly skilled marketeer across the full marketing mix. His background in both agency and client side roles means his experience is both broad and deep. The thing that sets James apart from the rest is his incredible energy and drive. He is a natural leader with excellent communication and people skills. He was always 'in the thick of it' whether it be trouble shooting on Brexit or Covid related issues, or leading on strategy and brand awareness. James grew the business and increased revenue significantly by challenging the status quo, using creative flair and a lot of hard work! I highly recommend James to any business and I hope that I will have the opportunity to work with him again.
Helen Lamont
James is an incredible talent on every level working with an enormous amount of energy and can do attitude. James has a broad base of marketing expertise and took Royal Mail International products online for the first time, reaching new audiences, driving awareness and revenue streams. Always happy to roll his sleeves up James takes ownership of whatever he is tasked to do and really does get the very best of people when working in a wider team. James is an asset to any organisation and will deliver results - as it is this aspect that drives him on! James will succeed wherever he goes.
Stephen Barry
It's rare to find a marketing all-rounder who actually excels in every discipline, yet James manages to achieve precisely that. With seemingly boundless energy and fervent effervescence, his ability for grasping and running with the most challenging of briefs, to create brilliant campaigns with successful outcomes, ensure that the result of his creativity often resonates way beyond its moment of execution. As well as James leading the way right across the marketing mix and always being tuned in to the zeitgeist, he manages to ensure positive outcomes through assembling (and supporting) top quality, tremendously versatile and highly capable teams. Whether at colleague or supplier level, he knows the people he needs on board to help bring his visions to reality. His many accomplishments in cut-through promotional activity, memorable brand building, data integrity and product innovation have always made a wholly substantive difference to the bottom line of every high-profile organisation that he has represented. James engages comfortably with people at all levels, from shop floor to C-suite, with a refreshing authenticity that is impossible to manufacture and that could never be misunderstood. He is certainly one of the most talented and genuine people I've ever worked with, as well as being jolly good company!
Katie Blanks
I worked with James for two years within the Royal Mail International Parcels team. He was an exceptional manager as well as a highly skilled marketeer across the full marketing mix. His background in both agency and client side roles means his experience is both broad and deep. The thing that sets James apart from the rest is his incredible energy and drive. He is a natural leader with excellent communication and people skills. He was always 'in the thick of it' whether it be trouble shooting on Brexit or Covid related issues, or leading on strategy and brand awareness. James grew the business and increased revenue significantly by challenging the status quo, using creative flair and a lot of hard work! I highly recommend James to any business and I hope that I will have the opportunity to work with him again.
Helen Lamont
James is an incredible talent on every level working with an enormous amount of energy and can do attitude. James has a broad base of marketing expertise and took Royal Mail International products online for the first time, reaching new audiences, driving awareness and revenue streams. Always happy to roll his sleeves up James takes ownership of whatever he is tasked to do and really does get the very best of people when working in a wider team. James is an asset to any organisation and will deliver results - as it is this aspect that drives him on! James will succeed wherever he goes.
Stephen Barry
It's rare to find a marketing all-rounder who actually excels in every discipline, yet James manages to achieve precisely that. With seemingly boundless energy and fervent effervescence, his ability for grasping and running with the most challenging of briefs, to create brilliant campaigns with successful outcomes, ensure that the result of his creativity often resonates way beyond its moment of execution. As well as James leading the way right across the marketing mix and always being tuned in to the zeitgeist, he manages to ensure positive outcomes through assembling (and supporting) top quality, tremendously versatile and highly capable teams. Whether at colleague or supplier level, he knows the people he needs on board to help bring his visions to reality. His many accomplishments in cut-through promotional activity, memorable brand building, data integrity and product innovation have always made a wholly substantive difference to the bottom line of every high-profile organisation that he has represented. James engages comfortably with people at all levels, from shop floor to C-suite, with a refreshing authenticity that is impossible to manufacture and that could never be misunderstood. He is certainly one of the most talented and genuine people I've ever worked with, as well as being jolly good company!
Katie Blanks
I worked with James for two years within the Royal Mail International Parcels team. He was an exceptional manager as well as a highly skilled marketeer across the full marketing mix. His background in both agency and client side roles means his experience is both broad and deep. The thing that sets James apart from the rest is his incredible energy and drive. He is a natural leader with excellent communication and people skills. He was always 'in the thick of it' whether it be trouble shooting on Brexit or Covid related issues, or leading on strategy and brand awareness. James grew the business and increased revenue significantly by challenging the status quo, using creative flair and a lot of hard work! I highly recommend James to any business and I hope that I will have the opportunity to work with him again.
Helen Lamont
James is an incredible talent on every level working with an enormous amount of energy and can do attitude. James has a broad base of marketing expertise and took Royal Mail International products online for the first time, reaching new audiences, driving awareness and revenue streams. Always happy to roll his sleeves up James takes ownership of whatever he is tasked to do and really does get the very best of people when working in a wider team. James is an asset to any organisation and will deliver results - as it is this aspect that drives him on! James will succeed wherever he goes.
Stephen Barry
It's rare to find a marketing all-rounder who actually excels in every discipline, yet James manages to achieve precisely that. With seemingly boundless energy and fervent effervescence, his ability for grasping and running with the most challenging of briefs, to create brilliant campaigns with successful outcomes, ensure that the result of his creativity often resonates way beyond its moment of execution. As well as James leading the way right across the marketing mix and always being tuned in to the zeitgeist, he manages to ensure positive outcomes through assembling (and supporting) top quality, tremendously versatile and highly capable teams. Whether at colleague or supplier level, he knows the people he needs on board to help bring his visions to reality. His many accomplishments in cut-through promotional activity, memorable brand building, data integrity and product innovation have always made a wholly substantive difference to the bottom line of every high-profile organisation that he has represented. James engages comfortably with people at all levels, from shop floor to C-suite, with a refreshing authenticity that is impossible to manufacture and that could never be misunderstood. He is certainly one of the most talented and genuine people I've ever worked with, as well as being jolly good company!
Katie Blanks
I worked with James for two years within the Royal Mail International Parcels team. He was an exceptional manager as well as a highly skilled marketeer across the full marketing mix. His background in both agency and client side roles means his experience is both broad and deep. The thing that sets James apart from the rest is his incredible energy and drive. He is a natural leader with excellent communication and people skills. He was always 'in the thick of it' whether it be trouble shooting on Brexit or Covid related issues, or leading on strategy and brand awareness. James grew the business and increased revenue significantly by challenging the status quo, using creative flair and a lot of hard work! I highly recommend James to any business and I hope that I will have the opportunity to work with him again.
Helen Lamont
James is an incredible talent on every level working with an enormous amount of energy and can do attitude. James has a broad base of marketing expertise and took Royal Mail International products online for the first time, reaching new audiences, driving awareness and revenue streams. Always happy to roll his sleeves up James takes ownership of whatever he is tasked to do and really does get the very best of people when working in a wider team. James is an asset to any organisation and will deliver results - as it is this aspect that drives him on! James will succeed wherever he goes.
Experience
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The Creative Consultancy
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Strategy & Planning
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Jun 2021 - Present
A creative-led agency who have an expertise in targeted direct communications across traditional and digital channels, especially in the logistics field for the likes of Royal Mail, Parcelforce, JPGL and other leading parcels and logistics companies. We are an experienced team of senior marketing and agency people. The agency believe in using the right balance of print and digital channels to maximise customer engagement and ROI across a range of B2B and B2C sectors and our 12-strong team spans traditional and digital design, copywriting, web development and account management. www.thecreativeconsultancy.com/work/ Show less
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James Timberlake Consulting
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Quillan, Occitanie, France
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Founder & Managing Director
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Mar 2021 - Present
Marketing Consultancy focused on helping you to grow your business by working with you to identify your marketing challenges, find solutions to them and help you make the change. Our goal is to ensure a sustainable future for your business. Marketing Consultancy focused on helping you to grow your business by working with you to identify your marketing challenges, find solutions to them and help you make the change. Our goal is to ensure a sustainable future for your business.
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No35 Gite & Chambre D'ote
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Quillan, Occitanie, France
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Co-Owner
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Jun 2019 - Present
Large renovated 5 double bedroom house set in 1 acre of south facing gardens with beautiful views of the mountains which sleeps 10. Large living space with lounge, dining room, kitchen, large terrace and pool. 10 mins walk from Quillan town centre Check out the Gite https://www.facebook.com/No.35Quillan Contact me for more details. Large renovated 5 double bedroom house set in 1 acre of south facing gardens with beautiful views of the mountains which sleeps 10. Large living space with lounge, dining room, kitchen, large terrace and pool. 10 mins walk from Quillan town centre Check out the Gite https://www.facebook.com/No.35Quillan Contact me for more details.
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Royal Mail
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United Kingdom
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Freight and Package Transportation
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700 & Above Employee
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Head of International Marketing and Communications
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Jul 2018 - Mar 2021
Head of Royal Mail International Marketing team. Responsible and accountable for growing the £1BN business units marketing activity for both Business and Consumer segments, utilising the full marketing mix. Launched the International product range online and delivered treble digit growth. Lead the COVID19, Brexit and Trexit marketing and communications programmes to retain and grow revenue during these unprecedented times. Head of Royal Mail International Marketing team. Responsible and accountable for growing the £1BN business units marketing activity for both Business and Consumer segments, utilising the full marketing mix. Launched the International product range online and delivered treble digit growth. Lead the COVID19, Brexit and Trexit marketing and communications programmes to retain and grow revenue during these unprecedented times.
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DX (Group) plc
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United Kingdom
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Freight and Package Transportation
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700 & Above Employee
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Marketing Director
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Dec 2010 - Jul 2018
An established B2B and B2C mail and small logistics business entering the highly competitive parcels market serving Retail, Government, Legal, Pharmaceutical and other verticals returning revenue ~£300m. Responsible for the marketing strategy, customer value propositions, product management and development, pricing, business brand development and preference, customer experience, advocacy (NPS) and retention, lead funnel management, customer relationship marketing and insight, channel marketing, cross-channel campaign delivery including ATL and BTL (digital & offline) , PR (proactive & crisis) . Leading a team of 9. Show less
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Head of Enterprise Marketing Communications
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Jan 2009 - Dec 2010
With ~4m customers from sole traders to global enterprises with revenues of ~£2bn. Responsible for £10m B2B marketing communications programme, business brand development and management, customer advocacy (NPS) and retention, customer relationship marketing, channel marketing, cross-channel campaign delivery including ATL (brand and direct response) and BTL (online & offline), PR. Leading a Team of 6.
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Marketing Consultant
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Sep 2008 - Dec 2008
Develop and drive through changes to a number of projects for the UK operation of this global mobile operator, realising benefits in operational efficiency and cost savings. - Auditing the 'Pre Pay' and 'Pay as you go' Consumer customer journey to identify and implement improvement opportunities.- Improve email channel performance- Propose and implement data capture strategy to improve data quality, for ongoing marketing.- Creating and delivering campaigns to increase online traffic to ‘Help & Support’ reducing call centre costs.- Develop and roll out creative identity for online ‘Help & Support’ both internally and externally. Show less
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Head of Marketing
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Aug 2007 - Sep 2008
Formulate all sales and marketing strategic planning initiatives for this £9million online loan and credit company. Establish strategic partnerships and work collaboratively with the broker network, affiliate partners, agencies and inbound/outbound call centres creating effective marketing programs, establish new product introduction/launch strategies, improve sales pipeline performance. Manage a virtual team of freelance personnel and supplier networks. Report to the MD. Formulate all sales and marketing strategic planning initiatives for this £9million online loan and credit company. Establish strategic partnerships and work collaboratively with the broker network, affiliate partners, agencies and inbound/outbound call centres creating effective marketing programs, establish new product introduction/launch strategies, improve sales pipeline performance. Manage a virtual team of freelance personnel and supplier networks. Report to the MD.
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Billington Cartmell
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London, United Kingdom
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Head of Direct Marketing
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Jun 2004 - Aug 2007
A leading sales promotion agency with billings in excess of £29m. As a key member of the executive team, charged with establishing and growing the Direct Marketing and Digital offering with existing and new clients. Full P&L (including financial and resource planning). Managing a team of 5 specialists. A leading sales promotion agency with billings in excess of £29m. As a key member of the executive team, charged with establishing and growing the Direct Marketing and Digital offering with existing and new clients. Full P&L (including financial and resource planning). Managing a team of 5 specialists.
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Royal Mail
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United Kingdom
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Freight and Package Transportation
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700 & Above Employee
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Senior Campaign Development Manager
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Apr 2003 - May 2004
Formulate and roll out a strategic programme to acquire, retain and grow customers in the £8bn postal, parcels and logistics market. Utilising ATL and BTL (online and offline) techniques and sales promotion, optimising media mix. Managed a team of 5 campaign managers; £5m budget and the selection and management of all agencies.
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Head of Campaign Development and Consultancy
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Apr 2002 - Mar 2003
Deliver £5bn revenue through B2B customers, by translating marketing strategy into sales tactics and campaigns. Identifying marketing opportunities through market, customer and competitor research and driving the product business units to include the opportunities in their plans and building the resultant campaigns. Grow revenue, defend core traffic, whilst maximising the profitability of longer-term relationships. Managed 3 campaign specialists in the Royal Mail sales force and the selection, appointment and management of the agencies. Show less
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Marketing Manager Corporate Clients
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Oct 1999 - Apr 2002
Focusing on the 50 largest corporations delivering £2.2bn in revenue. Strengthen client relationships, secure loyalty and grow profitable income through the creation and deployment of successful sales and marketing solutions and strategies for the Mail, Parcel and Logistics businesses. Directly managed 3 team members.
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Post Office Ltd
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United Kingdom
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Retail
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700 & Above Employee
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Marketing and Communications Manager
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1995 - 1999
Provide the Commercial Business Centres with marcomms activities in support of their products and services. Primary roles included the development and management of a centralised programme of campaigns to support 18000 retail outlets, internal communications support and brand guardian. Managing a team of 2 marketing managers. Provide the Commercial Business Centres with marcomms activities in support of their products and services. Primary roles included the development and management of a centralised programme of campaigns to support 18000 retail outlets, internal communications support and brand guardian. Managing a team of 2 marketing managers.
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Senior Buyer
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Jan 1990 - 1995
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Financial Consultant
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1989 - 1990
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Lloyd's
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United Kingdom
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Insurance
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700 & Above Employee
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Clerk
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Sep 1986 - Jun 1989
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