Mochamad Luthfi

Digital Marketing Manager at Himpunan Mahasiswa Jurusan Administrasi Bisnis (Himabis) FIA UB
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Contact Information
us****@****om
(386) 825-5501
Location
Bandung, West Java, Indonesia, ID

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Experience

    • Indonesia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2023 - Present

      1. Led a team of 6 full-time employee with a digital marketing focus on all work programs and agendas. 2. Coordinate with 6 departments and 2 bureaus for content creation and publication on social media.3. Collaborated and conducted brainstorm with Art visual division to achieve department target.4. Innovated job delegation system to achieve equal job distribution.

    • Digital Marketing Staff
      • Mar 2022 - Feb 2023

      Manages Himabis Social media and active in creating content on various Himabis social media and also contribute to copywriting

    • Digital Marketing Staff of Flinch.id
      • Feb 2022 - Nov 2022

      Flinch.id is an agenda of the FIA UB Business Administration Student Association (Himabis) which aims to develop an entrepreneurial spirit by selling merchandise products that are sold offline and online through marketplaces and social media.1. Managed the appropriate type of media to use for specific clients and campaigns.2. Created social media marketing strategy for selling products achieved 175+ sales across Indonesia and 3. Participated in the creation of 475+ creative content to grow brand awareness. Show less

    • Creative Coordinator of KOMITMEN
      • May 2022 - Oct 2022

      Komitmen Art Gallery is a work program of the FIA UB Business Administration Student Association (Himabis) which focuses on SDGs point no. 12 (Responsible Consumption and Production) no. 15 (Life on Land) with the concept of the main event Art Gallery and Pre Event in the form of competitions and workshops.1. Leading a team that focuses on marketing activities on social media.2. Design, create and publish creative content on KOMITMEN Art Gallery social media.3. Created social media marketing strategy and succeeded in creating 36+ content on social media, 900+ new followers on Instagram and bringing in 400+ participants. Show less

    • Events Services
    • 1 - 100 Employee
    • Creative Staff
      • Jun 2023 - Present

      Inspired Fest is an exhibition that aims to promote and appreciate local brands. The event provides a platform for local businesses to showcase their products to the public. Inspired Fest features various types of local brands, including fashion, culinary, handicraft, etc. Inspired Fest is an exhibition that aims to promote and appreciate local brands. The event provides a platform for local businesses to showcase their products to the public. Inspired Fest features various types of local brands, including fashion, culinary, handicraft, etc.

    • E-Learning Providers
    • 1 - 100 Employee
    • Marketing Strategy & Development Associate
      • May 2023 - Present

    • Indonesia
    • Non-profit Organizations
    • 100 - 200 Employee
    • Marketing Staff
      • Dec 2022 - Present

      Tjorak Sorai 2023 is a major work program from the KAMI Foundation as a concrete form of youth in preserving culture and improving the economy through a series of events such as the UMKM Festival, traditional game rides, millennial Boys and Girls Ambassadors, and also Music Concerts by local guests and guest stars. 1. Handle and form direct marketing campaigns and paid promote 2. Liaising with KOL and media partners to collaborate on event marketing Tjorak Sorai 2023 is a major work program from the KAMI Foundation as a concrete form of youth in preserving culture and improving the economy through a series of events such as the UMKM Festival, traditional game rides, millennial Boys and Girls Ambassadors, and also Music Concerts by local guests and guest stars. 1. Handle and form direct marketing campaigns and paid promote 2. Liaising with KOL and media partners to collaborate on event marketing

    • Spectator Sports
    • 1 - 100 Employee
    • Creative Staff
      • May 2022 - Jun 2022

      Creative is in charge of channeling creative ideas in the form of implemented works such as making event designs, making game designs on social media, and being responsible for all event designs. Creative is in charge of channeling creative ideas in the form of implemented works such as making event designs, making game designs on social media, and being responsible for all event designs.

Education

  • University of Brawijaya
    Business, Management, Marketing, and Related Support Services
    2021 - 2025
  • SMAN 25 Bandung
    2018 - 2021

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