Experience

EMCAY

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director (Pharma)

  • May 2019 - Present



UWG

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Apr 2016 - Sep 2017

  Responsible for the planning and execution of advertising activities of the account and an important contributor to the overall strategic direction of the account. Coordinates the activities of the members of the account team to ensure that they deliver the best product and that they contribute significantly to the Client’s business. In addition, I possess strong planning, and digital knowledge, and partial responsibility for the profitability of my account.• Participates in preparation of annual marketing plans.• Analyzes data and solves problems concisely. Understands Agency and Client procedures and systems and utilizes them effectively.• Provides contributions to key brand strategies, identifies key issues and proposes alternative solutions.• Sets priorities and manages workflow and direct reports.• Prepares brand cost and income projections.• Provides recommendations for appropriate rewards and recognition.• Actively manages and monitors finance systems, i.e. receivables, cash management and direct expenses.• Strong knowledge of digital, social, and mobile campaigns.• Mentors Account Coordinator and Account Executive• Lead various video and radio productions from creative concepts, timelines, budget and post production



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager- NY Metro

  • 2014 - 2015

  Led creative with agencies, ensuring consistency with marketing and brand value strategy. Created strong relationship between company and agency partners. Evaluated agency performance. Directed various multi-cultural incentives in the Hispanic and African-American markets. Collaborated with agencies to create integrated campaigns, managed execution activities, measured performance against milestones, tracked success, and mitigated risks. Ensured proper use of trademarks, logos, producer's licenses, and made sure all advertising materials had legal and creative approval. Oversaw project budget and timely processes with program and creative development. Supported marketing director in development of new approach for agency expectations and business model.• Supervised multiple external agencies in the development of creative advertising (radio, print, television), media planning and promotions• Partnered closely with several internal teams, such as digital marketing, customer insights, media, operations, and supply chain, to bring campaigns to life.• Provided clear, high-impact communication, staying ahead of complex schedule, and maintaining cutting-edge knowledge of evolving customer online content space and quickly-evolving social and mobile ecosystems.• Presented marketing campaigns to owner-operator committees for endorsement and approval.• Identified trends and insights, and optimized campaigns to better connect with target audience and increase sales.• Supported and executed community events, such as festivals and concerts.• Worked closely with PR team in crisis management.• Participated in NABIT process and communicated cross-functionally with field service and training departments to ensure 100% execution of co-op marketing plans at store level.• Attended radio and television productions



Casanova//McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Advertising Account Executive

  • Sep 2010 - Oct 2013

  Managed annuities business unit and master brand along with marketing, strategy, creative, media, project management, and production to execute advertising efforts. Wrote and distributed conference reports in detail, outlining current status and next steps. Developed digital ecosystems, consisting of web banners, rich media units, interstitials, and e-blasts strategically developed to drive awareness of annuities websites. Maintained development and execution of sponsorship micro site, consisting of both new editorial content and existing content. Worked with outside agencies in development of new websites for annuities business unit and master brand. Collaborated with external vendors on co-branded pieces to elevate awareness of company and company annuities.• Oversaw advertising budget in conjunction with marketing. Developed monthly advertising calendar, consisting of all current placements for print and digital.• Managed creative rotation of outdoor elements for company’s master brand. • Served as liaison for agency and marketing department, as well as outside vendors.• Worked closely alongside compliance department to achieve provocative and conformed messaging.• Spearheaded submission of advertising materials to compliance department.• Created content matrix to track all creative materials.• Handled all social media submissions for Facebook and Twitter.• Oversaw all production schedules for print, digital, and video.• Reviewed and ensured that all annuities-related websites remained Americans With Disabilities Act compliant.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Mar 2007 - Dec 2009

  Interacted with clients and vendors to monitor campaign progress. Reviewed and transcreated layouts for BRMs, brochures, letters, and magazines. Participated in brainstorming meetings for all mediums with creative and account management teams to establish deadlines, storyboards, scripts, and discuss new trends and ideas. • Coordinated circulation of color proofs for review and approval while meeting production deadlines. • Opened work orders and requested assignment of job numbers for new projects. Conducted production brief meetings with studio, creative, and traffic departments.• Requested job estimates from traffic department for billing and client approval.• Prepared pre-pro books for radio and TV and daily status reports.• Participated in weekly partner agencies’ status calls and talent selects for various media projects.• Reviewed with production team rough cuts and final for both TV and radio prior to presenting to client.• Worked closely with traffic manager to ensure proper traffic of TV and radio spots.• Helped coordinate promotions events and in-store events for client campaign.• Communicated and negotiated with vendors for events and promotions.• Partook in development of DTC brochures, pamphlets, sell-in folders, coupons, letters, and CRM campaigns.