Katie Lyons

Director, Customer Success at Trellix
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Tim Alexander

Katie was a joy to work with in fine-tuning a couple PPC campaigns. She brought some great insight to the table.

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Credentials

  • InsightIDR Certified Specialist
    Rapid7
    May, 2019
    - Nov, 2024
  • InsightVM Certified Administrator
    Rapid7
    Feb, 2019
    - Nov, 2024
  • Bing Ads Accredited Professional
    Microsoft
  • Google AdWords Advanced Search
    Google
  • Google AdWords Fundamentals
    Google
  • Google Shopping Advertising
    Google

Experience

    • United States
    • Computer and Network Security
    • 700 & Above Employee
    • Director, Customer Success
      • Dec 2022 - Present

    • United States
    • Computer and Network Security
    • 700 & Above Employee
    • Senior Manager, Enterprise Customer Success
      • Aug 2022 - Dec 2022

    • Manager, Enterprise Customer Success
      • Jan 2021 - Aug 2022

    • Senior Enterprise Customer Success Manager - Team Lead
      • Oct 2020 - Jan 2021

    • Senior Enterprise Customer Success Manager
      • Oct 2018 - Oct 2020

    • United States
    • Software Development
    • 700 & Above Employee
    • Manager, Customer Onboarding
      • Jan 2016 - Oct 2018

    • Senior Customer Onboarding Manager
      • Sep 2015 - Jan 2016

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Customer Success Specialist
      • Dec 2014 - Sep 2015

    • Customer Success Specialist
      • Oct 2013 - Dec 2014

      • Drive product usage and adoption as well as deliver honest and helpful PPC advice• Act as customer advocate and focus on building long-term relationships with clients• Onboard new customers and help ensure all training sessions are completed in a timely manner• Analyze clients' paid search campaigns in Google AdWords and Bing Ads and make tactical recommendations based on best practices, competitive analysis, and internal data in order to meet business goals• Provide feedback to Product team in the form of enhancements and ideas that would ease the use of the product for our customers or provide them with functionality that will help increase the overall value proposition of WordStream PPC Advisor• Develop monthly Premier Consulting reports and strategic plans for clients• Contribute paid search related blog posts to WordStream's blog

    • Advertising Services
    • 700 & Above Employee
    • Business Systems Analyst
      • Jul 2012 - Oct 2013

      • Act as primary client contact and work closely with client and internal teams to understand and translate client's marketing initiatives into systems requirements and direct marketing campaigns focused on lead generation• Lead and coordinate full SDLC processes and operational solutions to support client marketing programs • Perform change management initiatives and associated tasks such as gathering requirements, creating and updating functional specifications, and handling other client documentation • Manage integration test cycles for new system enhancements including the creation of detailed project plans, test data sets, documentation of test case results, and other key deliverables in order to meet necessary deadlines• Communicate project related risks and possible solutions and strategies directly to client• Acknowledged internally as subject matter expect on specific daily campaign, acting as primary contact and educating team members• Mentor and train newly hired Associates during initial on-boarding period and in day to day tasks

    • Associate Business Systems Analyst
      • Jul 2011 - Jul 2012

    • Digital Intern
      • Jan 2011 - Apr 2011

      • Assisted in pulling analytics reports for client search and display campaigns via third party server, MediaMind • Partnered with Blitz account executives to determine client needs, provide recommendations and set strategy • Trafficked display campaigns MediaMind, specifically for the Feld Entertainment account • Exposed to SEM strategies and helped to ensure that SEM campaigns were optimized to meet goals • Created POV reports based on new technologies for both client and internal reference • Conducted market research through conference calls and meetings with media representatives

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Brand Communications Intern
      • Jan 2010 - Aug 2010

      • Developed the foundation for implementing company strategy using digital media with an emphasis on social media • Audited the Converse website and blog in order to observe trends in posts and improve breadth of content • Monitored and posted relevant brand content to the third largest consumer branded Facebook fan page • Researched and presented methods for operating on social media websites to determine best communication practices • Produced weekly internal trend reports based on social media metrics in order to examine online presence

Education

  • Bentley University
    BS, Marketing
  • Fairfield University

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