Curation Director

• Feb 2021 - Present

Digital Creative Director

• Jan 2019 - Present

• Develops strategy and continuously implement, test and optimize digital ads on Facebook, Google Search and other large-scale audience development platforms.• Reported on performance metrics/insights, with recommendations on ways to optimize.• Work with Design, Copy and Production teams in optimizing creative to convert customers, supported by tracking, measuring, and reporting on campaign effectiveness.• Participate end to end in the video creation life cycle, including the following: ideation, production, testing, and optimization

Producer/Project Manager

• Oct 2017 - Jan 2019

Responsible for creating, managing and evolving the Avenues brand across advertising, video, social media, web, events and other innovative platforms. Developed creative content to engage a variety of audiences including prospective and existing families, students, faculty, staff, and leaders, and the broader community. Responsible for creating, managing and evolving the Avenues brand across advertising, video, social media, web, events and other innovative platforms. Developed creative content to engage a variety of audiences including prospective and existing families, students, faculty, staff, and leaders, and the broader community.

Producer

• Jan 2017 - Dec 2017

Cast and interview talent & Produce assigned shows for creative development. Prep and wrap stories on all production stages.Build Pitches, Creative Outlines, Activity Breakdowns/Storyboards, Schedules and generate the skeleton of the show for the field work.Research and execute creative innovative content while obtaining location permits, releases.International Field Production experience. Cast and interview talent & Produce assigned shows for creative development. Prep and wrap stories on all production stages.Build Pitches, Creative Outlines, Activity Breakdowns/Storyboards, Schedules and generate the skeleton of the show for the field work.Research and execute creative innovative content while obtaining location permits, releases.International Field Production experience.

Associate Creative Director

• May 2015 - Jan 2017

Responsible for managing all areas of photo/video shoot production, retouching, and digital production to deliver a coherent and consistent visual brand message across all marketing channels. Responsible for managing all areas of photo/video shoot production, retouching, and digital production to deliver a coherent and consistent visual brand message across all marketing channels.

Creative Project Manager

• Aug 2011 - Apr 2014

Point-person for video, interactive and event production managing projects through various stages from inception through completion.Coordinated the team and vendors to plan, develop and execute print & digital ad campaigns Analyzed digital traffic and created reports providing recommendations for continuous improvement of channel performance and evolving trends Point-person for video, interactive and event production managing projects through various stages from inception through completion.Coordinated the team and vendors to plan, develop and execute print & digital ad campaigns Analyzed digital traffic and created reports providing recommendations for continuous improvement of channel performance and evolving trends

Writer/Producer (Freelance)

• Jan 2012 - Jan 2013

• Develops, writes and produces scripts web series.• Coordinate the activities of support production staff to ensure content, quality, style and image of programs are being met.• Assists show producers in planning and organizing the content of the show. • Develops, writes and produces scripts web series.• Coordinate the activities of support production staff to ensure content, quality, style and image of programs are being met.• Assists show producers in planning and organizing the content of the show.

Creative Producer

• Jun 2009 - Jan 2011

Developed and executed original branded content, which includes ideation, writingResearched, vet and complete video episode scripts.Used available resources and creative thinking in helping to deliver the program's messageincluding pitching ideas, both internally and directly to clientsPlanned, budget, schedule, produced and tracked multiple shoots at once. Developed and executed original branded content, which includes ideation, writingResearched, vet and complete video episode scripts.Used available resources and creative thinking in helping to deliver the program's messageincluding pitching ideas, both internally and directly to clientsPlanned, budget, schedule, produced and tracked multiple shoots at once.

Creative Project Manager

• Oct 2006 - Jun 2009

Developed creative concepts that meet the objectives of our prospective partnersBrainstormed and worked collaboratively across the Creative department to generate pro-active formats and ideas to pitch to our partnersWorked with the team to execute the strategic PR plan per client/project (Pitching, research, coverage) Executed excellent, original creative content that will delight our clients Developed creative concepts that meet the objectives of our prospective partnersBrainstormed and worked collaboratively across the Creative department to generate pro-active formats and ideas to pitch to our partnersWorked with the team to execute the strategic PR plan per client/project (Pitching, research, coverage) Executed excellent, original creative content that will delight our clients

Writer Assistant/Casting Assistant

• Nov 2005 - May 2006

Taking meeting notes and pitching story ideas • Maintaining storyboard schedules Acting as a ''runner'' for Writers and Field Producers, particularly in locating and coordinating talent Running errands (food and supply runs, etc.) Taking meeting notes and pitching story ideas • Maintaining storyboard schedules Acting as a ''runner'' for Writers and Field Producers, particularly in locating and coordinating talent Running errands (food and supply runs, etc.)