Lisa Kaczar, UXC

Principal/Creative Director at MCG Strategic
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Contact Information
us****@****om
(386) 825-5501
Location
Marlton, New Jersey, United States, US

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Credentials

  • UX Certification
    Nielsen Norman Group
    May, 2018
    - Oct, 2024

Experience

  • MCG Strategic
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Principal/Creative Director
      • Dec 2010 - Present

      MCG provides strategic brand development, marketing and advertising for regional and national businesses building cohesive brand packages with a strong emphasis on digital and mobile marketing for today's social environment. Our clients excel in the retail goods, software, B2B services, healthcare/pharma and education industries. MCG provides strategic brand development, marketing and advertising for regional and national businesses building cohesive brand packages with a strong emphasis on digital and mobile marketing for today's social environment. Our clients excel in the retail goods, software, B2B services, healthcare/pharma and education industries.

  • Pixxel Fresh
    • United States
    • Online Media
    • Head Creator
      • Oct 2009 - Jun 2012

      :: Creative Web Solutions:: To achieve the perfect combination of form and function to meet your business objectives. ::Digital Brand Creation + Marketing:> Brand positioning and web strategy (including competitive research)> Identity and collateral design (logo, business cards, promotional material)> Web design and development (websites, microsites, e-business platforms)> Site optimization (SEO)> Online marketing (including SEM, social media plans and email marketing)> Online advertising campaigns (ad creation/placement, affiliate, and social media)> Mobile and custom application development> Measurement (analytics)

  • Fresh Milk Company
    • Manufacturing
    • 1 - 100 Employee
    • Founder
      • Nov 2003 - Dec 2010

      Shaped the launch of this new company's brand including identity design, e-commerce web development, internet advertising/marketing initiatives and various promotional print materials, as well as exclusive designs for this line of organic baby clothing. Shaped the launch of this new company's brand including identity design, e-commerce web development, internet advertising/marketing initiatives and various promotional print materials, as well as exclusive designs for this line of organic baby clothing.

  • Deardorff
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative / Interactive Director
      • May 2006 - Oct 2009

      Oversaw the creative product for global Fortune 500 brands, focusing on seamless integration of online and traditional vehicles. Designed, directed and executed numerous initiatives while guiding a team of art directors, copywriters, developers and external resources. Served as agency lead for creative and interactive client consultation. Oversaw the creative product for global Fortune 500 brands, focusing on seamless integration of online and traditional vehicles. Designed, directed and executed numerous initiatives while guiding a team of art directors, copywriters, developers and external resources. Served as agency lead for creative and interactive client consultation.

  • Philadelphia Agencies
    • Interactive Web Consultant
      • Sep 2002 - May 2006

      Freelance consultant for various interactive projects delivered to local, regional and national clients. Provided strategic project planning focusing on usability and brand continuity, web design, web development utilizing various technologies, and a multitude of internet marketing services including search engine optimization (SEO) and online advertising guidance. Freelance consultant for various interactive projects delivered to local, regional and national clients. Provided strategic project planning focusing on usability and brand continuity, web design, web development utilizing various technologies, and a multitude of internet marketing services including search engine optimization (SEO) and online advertising guidance.

  • Winning Edge, Inc.
    • Advertising Services
    • 1 - 100 Employee
    • Interactive Director
      • 2000 - 2002

      Lead a team of interactive designers and developers to provide award-winning web-based solutions for clients in the government, technology, B2B, healthcare and education industries. Lead a team of interactive designers and developers to provide award-winning web-based solutions for clients in the government, technology, B2B, healthcare and education industries.

Education

  • Arcadia University
    BA, Scientific Illustration, Digital Design
    -
  • Moore College of Art and Design
    Interactive Design + Web Development
    -
  • Savannah College of Art and Design
    Bachelor's degree, Fine Art, Digital Design, Scientific Illustration
    -

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