Experience

OCS Ontario Cannabis Store

• Canada
• Retail
• 200 - 300 Employee

• Specialist Writer

  • Aug 2023 - Present



Freelance

• Writer and Content Strategist

  • Aug 2018 - Present

  Freelance writer and communications specialist with 10+ years of experience in content management, planning, and copywriting for B2B and B2C markets. Professional journalism and editorial expertise that combines reporting and storytelling to cover health, industry, lifestyle, and news. Freelance writer and communications specialist with 10+ years of experience in content management, planning, and copywriting for B2B and B2C markets. Professional journalism and editorial expertise that combines reporting and storytelling to cover health, industry, lifestyle, and news.



Leafly

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Canada Editor

  • Oct 2021 - Oct 2022

  Managed national news coverage for the cannabis industry in Canada. Key roles: editorial calendar planning, onboarding and managing freelance writers, coordinating content marketing campaigns, and writing/reporting news, lifestyle, and health short and long-form features.

• Contract Editor

  • May 2021 - Oct 2021



The Herb Life

• Canada
• Entertainment
• 1 - 100 Employee

• Content Development and Marketing

  • Dec 2018 - Dec 2020

  - Creation of web content, blogs, print articles, quizzes, recipes and content strategy - Responsible for social media content, scheduling, marketing and promotions - Lead on strategic planning for product development, website revamp, and marketing for relaunch - Creation of web content, blogs, print articles, quizzes, recipes and content strategy - Responsible for social media content, scheduling, marketing and promotions - Lead on strategic planning for product development, website revamp, and marketing for relaunch



The GrowthOp

• Canada
• Wellness and Fitness Services

• Journalist

  • May 2019 - Oct 2019

  Cannabis reporter for the GrowthOp, a part of Postmedia Network Inc. Bylines include National Post, Financial Post, Vancouver Sun, Ottawa Citizen, The Province, Regina Leader-Post and the GrowthOp. Cannabis reporter for the GrowthOp, a part of Postmedia Network Inc. Bylines include National Post, Financial Post, Vancouver Sun, Ottawa Citizen, The Province, Regina Leader-Post and the GrowthOp.



Community Carshare

• Canada
• Transportation/Trucking/Railroad

• Coordinator, Communications and Member Relations

  • Dec 2015 - Sep 2018

  Highlights: Content creation - blogs, articles, press releases, promotional materials, web content, newsletters etc, communications strategy, social media management, marketing campaigns, email and social media advertising, copy writing, editing, brand development, customer relations, website maintenance, membership and sales, strategic development For 3 years I worked for Community CarShare, a non-profit, co-operative organization that helped bring sustainable transportation services to those who didn't own a vehicle. As an environmentalist it was deeply satisfying for me to help in the mission to reduce single occupancy vehicles, which directly impacts air quality and our personal carbon footprint. As Communications Coordinator, I was the lead on customer support, social media strategy, content development such as monthly newsletters and blogs, press releases, website maintenance, event planning, volunteer management and marketing initiatives. I also had the opportunity to participate in branding and strategic development, consultations with local government, community outreach, working with developers, and fleet planning and expansion. My favourite thing about this job - our 'tiny but mighty' staff. The work was stressful, but rewarding. I was able to grow many essential skills in my time here, to name a few - project management, social media management, copywriting, marketing and branding strategy, and member recruitment. Platforms: WordPress, HooteSuite, Buffer, Slack, Google Platforms, MailChimp, Survey Monkey, Twitter, Instagram, Facebook Show less



Green Venture (Hamilton-Wentworth Green Venture)

• Canada
• Environmental Services
• 1 - 100 Employee

• Fundraising and Events Coordinator (contract)

  • Aug 2015 - Dec 2015

  Highlights:Fundraising, donor relations, event planning, event coordination, content creation, media relations, targeted marketing, educational tours, environmental outreach, communications strategy, community outreach, sustainability reportingI held 3 contract positions for Green Venture, totaling 1 year. Green Venture is the premiere, non-profit, environmental outreach organization in Hamilton. As their Fundraising and Events Coordinator I was able to use the knowledge I had gained from the previous contracts and bring together their inaugural, annual fundraising event.As the lead on an event in it's inception, I was in charge of all aspects of hosting the fundraiser. I was responsible for procuring vendors, health and safety requirements, applying for permits and licencing, volunteer management, renting equipment and organizing the details.I was also responsible for marketing the event, selling tickets, organizing a silent auction, hosting a raffle, social media advertising, press releases, copy for community organizations and inviting media to the event. My favourite part of this job - the rush of accomplishment and exhaustion I felt after we locked the doors at the end of the night. After 3 months of planning, I brought the concept to fruition and we raised more than anticipated! UpRoot Hamilton is now in it's third yearPlatforms: WordPress, DonorSnap, HooteSuite, Buffer, MailChimp, Survey Monkey, Twitter, Instagram, Facebook Show less

• Program Coordinator Assistant

  • May 2015 - Aug 2015

  As Project Coordinator Assistant it as my job to assist the Project Coordinator, it truly was a jack-of-all-trades position. During this contract I developed outreach materials, blog content, helped with social media posts and marketing, wrote successful grant applications for programming, and helped with community gardening projects.I also delivered educational presentations all ages, lead environmental tours for school children, tabled community events and engaged stakeholders to share Green Venture's mission. This contract absolutely made me a better public speaker!My favourite part of this job - Teaching environmental sustainability to children. Not only was it incredibly fun, since the materials were formatted to games targeted for their grades. It was also very fulfilling to see their minds blown by all the things they can do to help the planet. Show less

• Sustainability Reporting Intern

  • Jan 2015 - May 2015

  While I was in my post-graduate study on Environmental Management Systems, I won the internship competition for a position at Green Venture. As one of two interns I was responsible in co-creating their 2014 Sustainability Report, using indicators from the Global Reporting initiative. I was lead on the organizational overview, research and content development, the environmental audit and analysis of indicators. The end result was a thorough technical report that presented findings, made recommendations and was presented to the Board of Directors and Staff members. My favourite part of this job - this internship provided essential skills that I would directly use in all subsequent jobs. I gained experience in a typical office environment, was able to create a final product that would benefit the organization, and line up a job post graduation. Show less



Reni's Studio of Esthetics

• Kitchener, Ontario, Canada

• Spa Manager

  • May 2005 - Dec 2014

  Highlights: Client relations, social media management, educational seminars, website maintenance, presentations, small business management, marketing, content creation, inventory and sales This position formed me as a professional, career-oriented woman. I offered exceptional services such as facials, massage, manicures, pedicures and waxing. I excelled at small business management, I ran reception, answered customer inquiries, scheduled appointments, did end of year inventory counts, daily totals, and bookkeeping. I was lead on ensuring client satisfaction, daily operations and administration. On a communications front I set up an online presence for Reni's Studio, creating a Facebook business page and maintaining the website. I planned and marketed seminars on skin care and makeup tutorials, including talks and demonstrations for community members, stakeholders and potential clients. I also helped host several workshops on health and wellness on topics such as nutrition, yoga and meditation. My favourite thing about this job - the clients! It can be very satisfying to provide excellent service and making a difference in someone's day. Show less